up to date! Traffic rankings of 45 information flow platforms across the entire network!

The latest traffic rankings of major information flow platforms in April are freshly released~~

This issue of the traffic list adds two new information flow platforms, Dongqiudi and NetEase Cloud Music , with traffic data of 45 popular information flow platforms in 8 categories, and conducts multi-dimensional analysis of popular platforms. Must-read reference data for information flow channel delivery !

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

From the rise and fall of the overall list, we can see that the entire Internet has a clear upward trend in April. Social , information and audio apps continue to lead the way. Data from Sina platforms (Finance, Weibo, News), Toutiao ( TikTok , Toutiao ), Baidu ( Baidu Search , Baidu Tieba ) and other platforms have all risen to varying degrees. Next, let's take a look at the rise and fall of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

From the ranking of platforms with the highest monthly active users, we can see that Douyin continued to maintain rapid growth in April. Facing huge pressure from public opinion, Douyin responded quickly, making both rectification and development a priority. It is certain that the domestic short video industry will continue to maintain rapid and healthy development in the future.

▼ Daily activity TOP list

▼ Top three daily activity growth rates

▼ The top three daily activity declines

In addition to Douyin, another data worth paying attention to is Sina Finance. The daily and monthly active users are growing rapidly. According to Sina’s Q1 financial report released some time ago, Sina’s advertising revenue in the first quarter of 2018 increased by 61% year-on-year to US$367.1 million. Although the stock price plummeted after the financial report was released, in the long run, the platform's monetization capabilities cannot be underestimated.

▼ Monthly total effective time TOP list

▼ The top three increases in effective duration

▼ Effective duration decline chart

To sum up, the daily active users, monthly active users and total monthly effective time show a clear growth trend on most information flow platforms. It is worth mentioning that in the short video market, except for Tik Tok, the popularity of other short video apps has declined, and the effective time has shown negative growth.

▼ Top Male Users

Obviously, sports and finance are the areas that most men pay more attention to, so if you have advertising targeting men's products business, it is recommended to refer to ~~~

▼Top list of female users

In the women's list, Mayu always occupies a large share. After all, the audience using the function is targeted, and it is more appropriate to place information flow ads related to women.

▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

above.

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