How to make the 618 activity plan? 618 activity plan guide!

Many people often ask me why the marketing plans they usually make are either ineffective or they attract a lot of popularity but fail to close many customers?

Do you have such doubts too? It is obvious that other people’s marketing campaign plans are very successful and have already been implemented, but you copy their entire plan, but you just can’t achieve the same results!

In fact, you are only one detail away from implementing your activity plan!

1. Is the copywriting you wrote attractive?
2. Are the fishing bait products you designed what customers want?
3. Are the customers you attract all accurate customers?
4. When you interact with your customers, how much customer engagement is incorporated?
5. Can the atmosphere and scene layout of your entire event impress your customers?
6. Can your sales proposition, sales process, and sales talk stimulate customers' desire to buy?

This is where your problem lies. A successful marketing campaign cannot be achieved by simply applying someone else's campaign plan. There are many factors that determine it. In particular, if the details are not done well, all the effects will be greatly reduced.

So, how do you usually carry out your marketing activities? Next, I’d like to share with you a case in which a merchant used someone else’s marketing campaign plan and came up with something new!

This is a real case. A merchant launched an event during 618 and made more than 10,000 transactions in 3 days! This set of activity plans can help you attract traffic and convert customers!

As long as you master this plan, you will be able to easily collect hundreds of thousands or even millions!

Below are the relevant data of the background activities. The total number of views reached 28,518 times and the number of registrations reached 10,813! Many people even easily received thousands of yuan by participating in this fission activity.

1. Facing the impact of the epidemic, how should businesses choose

Faced with the impact of the epidemic, offline customer flow is no longer as good as before. Even if the market recovers and stores open as usual, customer flow has been greatly reduced, and more than 60% of old customers have been lost!

So, our best choice is to do a good job in marketing activities that cater to each festival, and promote and create a festive atmosphere. By creating an active atmosphere, customers' desire to consume is greatly stimulated!

618 is an online e-commerce event festival, and it is also the largest offline event node in June. It is most suitable for many physical stores to carry out marketing activities. If you don’t hold any activities on June 18th now, then you may have to wait three or four months for the next marketing node.

If you don't hold activities, your competitors will do it. Then your customer resources will be firmly locked by your competitors. You will not be able to attract more new customers, and you will not have referrals from old customers.

Therefore, we must make a good 618 event plan and carry out a unique marketing campaign.

2. How to make a hot 618 activity plan

Next, the chairman will explain to you in detail how a merchant can run a 618 event and easily close deals with more than 10,000 customers!

1. Step 1: Drainage

1) Start seed customers

When looking for the first batch of seed customers, many people may send the event to their WeChat friends. In fact, this is a very wrong behavior!

First of all, you should tell the good news of this event to your previous customers, then tell them the benefits and give them special benefits and privileges!

Why choose this group of seed customers? Because they have a certain level of trust and they trust you very much! So it is very simple to mobilize them to spread the word and make deals!

2) Mobilize employees

Every employee has a large number of potential customers, as well as their relatives and friends. Giving them commissions and benefits can motivate them to promote the product!

3) Mobilize relatives and friends

The relatives and friends around you are your most important tangible resources, but they are often overlooked by many businesses, so you must be good at utilizing and integrating the resources around you for your own use!

2. Step 2: Fission

1) Red Envelope Fission

Achieve rapid fission by attracting red envelopes. Users can get a red envelope reward by scanning the QR code to enter the event. At the same time, they can still get random red envelope rewards by inviting friends to scan the QR code! Who wouldn’t want free cash?

2) Bonus fission

As long as the friends he invites place an order, he can get an extra 30 yuan reward! Without spending any money, you can earn an extra few dozen or even hundreds of yuan, which greatly stimulates users' motivation to forward!

3) Physical rewards fission

There are not only cash rewards, but also physical product rewards. As long as you successfully share it with 5 friends to sign up, you can also get 2 gift packages!

As more and more people share, their entire marketing campaign will cover a wider range.

What do you think when you see many people around you forwarding and sharing a link to an event? Would you be curious and open it to see what's inside?

3. Step 3: Transaction

After attracting customers, whether or not you can close a deal depends on how you stimulate their desire to buy, so the design of your event details page, transaction proposition, and value creation are very important!

1) Event details page design

The design of the event details page must be concise and clear. If pictures can be used, do not use a lot of text descriptions. If text can be used for descriptions, be sure to use the shortest language to highlight the key points of the event!

2) Transaction proposal

Your sales proposition must be attractive and irresistible. For example, you can use super low prices, super gifts, and super benefits to attract the other party to buy and place an order!

3) Value creation

Customers don’t pay for products, but for value. If you want to shape the value of your product, you have to tell customers what benefits your product can bring to them and what problems your product can solve for them. You can demonstrate the value of your product through product content value descriptions, customer testimonial pictures, celebrity endorsements, past event scenes, etc.!

In this highly competitive market environment, and due to the impact of various reasons caused by the epidemic, it is becoming increasingly difficult for physical stores to survive. Whoever can seize customer flow resources first will occupy a large market share!

If you still rely on traditional discount promotions and wait for customers to come to you; use promotional methods such as handing out flyers on the street to attract customers; or even copy and paste other people’s marketing plans, hoping to make a comeback!

I estimate that your marketing activities will not only fail to please customers, but will even leave a very bad impression on them.

Bufan starts from the following directions, overtakes others and catches competitors off guard!

1. Serve your existing customer resources well, interact with them, provide value and help, because a completed transaction does not mean the end, your old customers are your greatest wealth!
2. Create an irresistible 618 event plan and mobilize old customers, employees, relatives and friends around you to promote the implementation of the event! Provide benefits, welfare, and privileges to stimulate their desire to participate!
3. Design your sales proposition well, offer ultra-low prices at the front end and make the profit back at the back end; use super gifts to stimulate customers’ desire to buy; use super fission gifts to trigger customers to spread the word crazily!
4. Be sure to use marketing tools to make the entire marketing activity data clearer, combine it with social networks and WeChat Moments promotion, report transaction data in real time, and stimulate customers' desire to buy!
5. At the same time, mobilize your customers to participate in the promotion, give them more privileges and benefits, stimulate their promotion motivation, and let your customers multiply quickly! Because popularity equals wealth!
6. Finally, you must build your back-end products well to firmly lock in customers for long-term consumption and never let customers leave!