How does Taobao Affiliate make money through promotion? How does Alimama Taobao Affiliate Promotion make money?

How does Taobao Alliance make money? Regarding this question, although many friends know that Feng Chao is now focusing on the promotion of the shopping rebate APP Zhima Jingxuan, for friends who want to do this coupon rebate money-making project, I often need to explain again, "How can this kind of APP save money than going directly to Taobao Tmall for training, and you can also make money with this Zhima APP" ~ In fact, they don’t know that the money saved and earned in Zhima Jingxuan are all used by the platform for promotion, so the merchants can make more money. In this issue, Feng Chao will get to the bottom of it and find out what Taobao Alliance is and how to save money and make money through Taobao Alliance. How does Taobao Affiliate make money through promotion? How does Alimama Taobao Affiliate Promotion make money? （TEL WeChat: 18673936764）

I believe that many of you have been pulled into a group by your relatives or friends. Most of the group names are like "Taobao Tmall Internal Coupons". The screen is refreshed day and night with various Taobao item information and countless hidden coupons, all given away for free. A link will be sent to you. Copy the link to Taobao mobile phone and open it, then you can receive the hidden coupons. So why do they want to invite you to join the group and send you coupons for free? The people engaged in this money-making business are referred to as "Taobaoke". The world is bustling with people, all for profit.

—Records of the Grand Historian

Today we will talk about how to buy what you want at a lower price on Taobao Tmall? What are the so-called "internal coupons"? How to save the most money? And how do those overwhelming coupons make a profit? This article will take you to a thorough understanding of the coupon system of the entire network and the business models of those rebate apps, websites, etc. - the way Taobao Alliance and its Taobao customers make money.

1. What are “Alimama” and “Taobao Alliance”

1. What is Taobao Alliance?

You can understand Taobao Alliance as an intermediary organization that connects Taobao merchants at the top and "promoters" at the bottom and earns "agency fees" in between. Taobao Alliance official website: https://pub.alimama.com/ Taobao Alliance is a marketing tool set up by Alimama for Taobao and Tmall merchants. In order to increase sales, merchants will upload their own products to the Taobao Alliance, set up coupons, and "commissions". Ordinary consumers cannot see these coupons and commissions in the store.

After ordinary people register for "Taobao Alliance ", they can become "promoters" and get coupons from merchants from Taobao Alliance. By sending links, you can let others buy things with the coupons you promote, and then you can get "commissions" provided by merchants. All large-scale shopping activities such as Double 11 are communicated to consumers through "promoters", so why there are always people who know shopping strategies and processes better than you. For each event, the Taobao Alliance official will explain to the promoters how to promote. Alibaba is only responsible for explaining and communicating, and the promoters learn and implement promotion to make money.

Here is a concept. The "promoter" mentioned above has a name, which is "Taobao customer" in the industry. If you don't understand it, just think of it as a shopping guide in the supermarket (OMG, your devil is here again~ This lipstick color is so beautiful, buy it! Buy it! Buy it!)

2. Why did Taobao create this tool?

Making money, simple and crude. To make money from merchants, when merchants participate in this coupon commission activity, Taobao Alliance will take 10% of the commission set by the merchants. It can be understood as "brokerage fee"

3. Why should we participate if the merchant loses both coupons and commissions?

Increase product exposure. When you browse Taobao, you will find that the ranking order of merchants is based on certain criteria, including "comprehensive", "credit", "price" and "sales volume". Among them, "sales volume" has the highest weight. The more sales, the higher the ranking. Therefore, in the past few years, there was a saying that "nine out of ten Taobao merchants are fake, and the one who doesn't is a Muggle."

If everyone else is doing it and I don’t, there will be no sales and the product won’t be ranked high. If there is no traffic and exposure in the Internet business, there will be no money. Moreover, there are actually not that many people who know about coupons, and the older people don’t understand them at all. If we make more money from them and less, we will save money. So in fact, for those of us who understand (making money through Taobao customer promotion), this kind of competition between merchants has made the price performance of many products very high.

4. What is Alimama?

Alimama is Alibaba's marketing product platform, which has developed a series of marketing tools for merchants. To put it bluntly, it allows merchants to compete for traffic exposure and charge fees for profit. Through Train, Diamond Exhibition and the like are all created by them.

Based on the "Taobaoke" marketing model, the following gameplays have emerged, including apps, websites, public accounts, QQ groups for issuing coupons, robots, etc., which provide coupons and rebates. They are all second-hand platforms based on the Taobao Alliance, and this category is collectively referred to as Taobaoke. Their backends are all Taobao Alliance, all Taobao Alliance, all Taobao Alliance.

2. How to make money through Taobao Alliance?

How can we become a profitable Taobao customer in 2021? To be a profitable Taobao customer, you must do the following four things:

1. Select seed users, 2. Fission, 3. Select products, 4. Maintenance . Why do we need to select seed users first? Anyone who has a little experience in Taobao or WeChat business knows that we earn commissions by promoting Taobao stores or Tmall store coupons. First of all, we must make sure that our users are Taobao Tmall online shopping users.

In simple terms, we cannot talk at cross purposes or play the lute to a cow. Invalid users not only waste each other’s time, but also make us suffer if they just grab the red envelopes without any conversions. And thirdly, all your work is ineffective and it undermines your self-confidence. Therefore, what we really need to do is to select seed users and continuously attract new target customers, or to split through seed users.

1. Select seed users

There are three best ways to attract the first batch of Taobao Alliance seed users: 1) Local promotion 2) Cooperation (cooperation with couriers) 3) Packaging

Ground promotion: First of all, let me correct something. Ground promotion does not mean going to the streets aimlessly casting a wide net, giving gifts, and adding friends to groups. This will be very costly. The selection of seed users must be accurate, so see if there are any Cainiao stations around us? Are there any automatic pickup boxes? If you know these places, you will capture accurate users.

PS: We must be patient with accurate users. We can clearly tell them what we do, show them the flyers, posters, work cards, etc. prepared in advance, and remember to prepare small gifts and invite them to join the group. Accurate user groups do not need to be pushed all the time. We can start fission when the number of people accumulates to 30-40! Birds of a feather flock together. For users who like shopping, the accuracy of their fissioned friends will naturally not be too bad. Everyone knows what to do!

Cooperation: The power of one person is ultimately limited, so we must also be good at using the resources around us to cooperate, such as express delivery points and physical stores around us.

PS: Cooperating with couriers and store owners is the easiest and most convenient way. Remember one thing: consider the other party from their perspective, let them do the simple things, and you do the complicated things. They can easily split the money, and you must give them the promotional materials and scripts. If you can do this, you can easily achieve cooperation.

Packaging: It mainly refers to packaging your own identity. For example, we can say that we are Taobao Tmall shop owners, or small customer service staff. Of course, packaging requires words and packaging materials, and you can post some work and life updates on your circle of friends every day. After a week of packaging, the account can be considered established. Then add a friend using the number to thank you for placing an order in our Tmall store! To give back to old customers, add me and send you a red envelope! And tell him that there will be continued promotions in the store. If you don’t mind, add him (her) to the group so that you can get the discount information in time. I have personally tested that the pass rate can be 50%-80%.

PS: The premise of packaging is that we must have the contact information of the target user group. As for how to obtain it, everyone has their own way, so I can’t say more here. What needs to be emphasized is that the red envelope must not be too small. A few cents is fine, the minimum amount should be one or two yuan.

2. Drainage fission method

The above operations are all done by Taobao customer promotion personnel to pull a part of accurate users into the group. After pulling them into the group, the fission action we need to do will begin 1). Scheduled fission games every day. 2). Send red envelopes after the fission is completed. 3). Each red envelope is for notification. 4). Look for free items every day, 5). Send out 20-30 selected items every day, or at super low prices. 6). Chat with people, or help them look up stuff!

3. Select products and achieve high conversion rate

After the early fission and a series of activities, we have basically established a certain level of trust in the group, so we can choose products carefully. Regarding product selection, in the product selection strategy 1. Alimama’s daily specials , the 9.9 bargain price event page is full of professional store waiters selecting products. It is easier to refer to the best-selling products than to select products by yourself. 2. It is better to use software to schedule orders than to keep an eye on the mass sending yourself all the time . The mobile order sending assistant of the Quanwang Coupon APP is a very good function. You can set the sending time and interval for the selected products. Of course, all this hard work is for a steady stream of income. After all, everyone knows that a group of 10,000 people cannot compare to a group of a few hundred people who are precisely maintained. If you want to do it, you have to make a high-quality group.

4. Finally, it is important to maintain

To be a qualified Taobao customer, you basically have to take on multiple roles, from understanding industry rules, to practical product selection, to customer communication, promotion, and fan service. Not only do you have to do everything, but you also have to do it in detail. It also requires down-to-earth hard work and constant maintenance to ensure that the purchased goods are to your liking, whether you are satisfied with the coupons, the subsequent interactions, the maintenance of relationships, etc. Only in this way can fans feel our thoughtful service and have higher incomes.

I believe that as long as you work as a Taobao customer seriously, everyone can gain a lot. More importantly, by working as a Taobao customer, you can gain a lot of intangible knowledge and experience accumulation. These knowledge and experience are intangible and can be used and verified in all future projects, and can also continuously bring more benefits to yourself.

3. What other ways are there for Taobao affiliates to make money?

If you are confused by the above content, you might as well try the social e-commerce shopping rebate APP. You only need to promote and invite friends to register and download the Zhimajingxuan APP, and you can skip all the above steps, save money on your own purchases, and earn money with the team commission!