Huawei App Market search keyword promotion

1. Introduction to search keyword promotion

As one of the world's top three application distribution platforms, Huawei AppGallery launched a new independent search promotion + keyword bidding promotion model in July 2017 to help developers finely control promotion costs and accurately acquire target users.

2. Search keyword promotion features

1. Independent bidding for search: The search module independently creates promotion tasks (CPD mode), allowing you to quickly manage search promotions.
2. Massive hot words: You can create up to 200 target promotion keywords to meet your refined promotion needs.
3. Hot word recommendation: The system recommends the hottest and most suitable keywords for your application for your reference.
4. Precision promotion: You can bid for each keyword individually, accurately control costs, and achieve the best results.
5. Data export: supports querying, downloading and exporting the promotion data of each keyword within a period of time, helping you analyze the promotion effect and optimize the strategy.

3. Example of search keyword promotion resource position

Search ranking example

Search direct example

Search swipe card example

4. Search keyword promotion operation process

4.1 Create an "App Search" promotion task

4.1.1 Creating a Task

Go to "Management Center" > "App Market Promotion①" > Enter "Paid Promotion Platform" > "Manage Promotion Tasks②" > "Create New Promotion Task③" to enter the new promotion task interface.

4.1.2 Set general configuration for promotion tasks

Click Create a new promotion task, fill in the general configuration, and set the basic information of the promotion task:

④【Recommendation Position Type】: Select "App Search", the promotion task will promote your app in "Search Ranking + Search Direct Access + Recommended Horizontal Swipe Card".

⑤【Task Bid】: When you create multiple search promotion tasks for the same app, the system will prioritize the tasks with higher bids based on the promotion task bids, and deduct fees based on that bid by default.

4.1.3 Set promotion keywords

⑥【Search Automatic Matching】: The system automatically matches the appropriate keywords for your app promotion. In order to give your app more exposure, we strongly recommend that you turn on this switch.

⑦【Keyword Settings】: The system will recommend popular search terms based on big data statistics. Click “+” to add them to the promotion keyword list. You can also add keywords you want to promote yourself.

⑧【Bidding and Billing】: You can bid separately for search ranking and direct search position. The bidding ranking of the recommended horizontal card is included in the search ranking bid. Each download will be charged according to the keyword bid you set. If you do not bid for specific keywords, you will be charged according to the general bid for the promotion task.

4.2 Manage Keywords

Click "Keyword ⑩" to enter the keyword management page:

⑪【+Keywords】: You can directly add promotional keywords and set bids on this page.

⑫【Enable/Pause, Delete, Export Report】: You can independently control the promotion status of each keyword, modify bids, and export keyword data reports.

4.3 Keyword promotion data

Click "My Report ⑬" > "Search Data ⑭" to enter the keyword promotion data report:

⑮【Query, Download】: Supports querying, downloading and exporting the promotion statistics of keywords within a period of time, including bids, download times, consumption amount, ranking and other information.

⑯【Fluctuation Details】: Click on keyword ⑯ to enter the promotion data fluctuation trend details of the keyword over a period of time.

5. Search keyword promotion suggestions

1. It is recommended that you turn on [Search Automatic Matching] so that the system can automatically match appropriate keywords for your app promotion, giving your app more exposure.

2. You can appropriately increase your bid for the keywords that your target users may search for and the "recommended keywords" recommended by the system to obtain better positions and more target users.

3. By optimizing the app icon, name, one-sentence introduction, preview image, and detailed description, you can increase the download conversion rate of your app after users search for it.

4. Conduct data analysis in a timely manner, optimize keywords and bids, and acquire accurate users at the best cost.

6. FAQ

Q1

How to start keyword promotion?

After the search keyword promotion task is reviewed and approved, you can refer to: Search keyword promotion operation process to carry out the promotion.

Q2

What type of search keyword promotion resource position is there?

Search ranking results page.

Q3

How to set keywords?

Method 1: Turn on the "Search Automatic Matching" switch, and the system will automatically match the appropriate related keywords for the app;

Method 2: Add keywords by yourself. The system will use big data to count the popular search terms. Click "+" to add them to the promotion keyword list.

Q4

How many keywords can be set at most?

Currently, you can create up to 200 target promotion keywords.

Q5

What are negative keywords?

After setting negative keywords, you can avoid searching and promoting your app under these keywords.

Q6

After bidding, how to view the effect of keyword promotion?

The system algorithm optimizes the promotion position in real time based on the bid. Developers can view the download and amount consumption data through Report → Search Data.

Q7

How much do you need to bid to appear on the first screen of the search results page?

The system ranks apps based on their comprehensive competitiveness, the degree of correlation with user search intentions, the app's bids, and brand influence.

Q8

How to improve search download conversion rate?

1. Set appropriate keywords and optimize the icon, app name, one-sentence introduction, etc. to increase app exposure and attract users to search and download the app;

2. During the prime time hours at noon and in the evening, as well as on weekends and holidays, there are peak download demand periods for users. Increase your bid to obtain high-quality traffic.

Related reading:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide