How to quickly become a Tik Tok content operator

Friends who use Tik Tok know that video content is very important. The popular videos we see on the Tik Tok platform usually have a certain degree of creativity.

Therefore, the author believes that to play Douyin well, you should start with the content. Today, I will share with you the tips on how to quickly become a Douyin content expert. In the actual operation of Douyin, in addition to the use of some mobile phone software and computer software and more practical tools, how should a newcomer locate the content and how to find the material content at the beginning?

The author has always felt that content is an external thing. The most important thing in making short videos is to be able to write scripts, and the script is the copywriting. After writing the script, you need to read it three times until it is completely revised. The soul of a video is content operation, which I believe is the soul of a work. Just like in Chinese Kung Fu, it is divided into internal and external Kung Fu. For example, for external Kung Fu, you may have practiced knife and sword.

Leg techniques and various moves, such as the various moves in Tai Chi, are all practiced by actors through special effects videos. Just like the Lingbo Weibu practiced by Duan Yu in Demi-Gods and Semi-Devils, which is a special effects short video made through PR software, or even practicing some sword, gun, knife, etc., these are all external skills.

So let's discuss the core of Douyin content creation. This thing mainly practices internal strength. In other words, if you want to become a real martial arts master, what must you practice? First of all, you need to practice standing still and practicing internal energy. This is the core.

The same applies to playing Tik Tok. We need to master more video production software and related tools. I think these are external skills. Those who understand short videos will naturally understand this.

On the other hand, let’s think about: what kind of work can attract users, which means you can understand this deeply. Understand the essence of marketing through human nature. Everyone will encounter some joy, anger, sorrow and happiness. Once we master this mentality, we can become a master in the field of video content.

The author has always had a habit of analyzing the essence of anything he looks at. This is a habit we must develop as marketers when we learn about many products, or when we are creating a good Douyin short video.

When we use our free time to browse Tik Tok, in addition to laughing when we see a happy moment, we need to calm down and analyze in depth what is the reason behind the popularity of a short video?

In order to achieve better exposure, we need to adjust the details of the content. This requires us to dig deep into what part of human nature is touched by this video. This is also one aspect of the essence of human nature that we need to dig deep into.

Let me show you a picture. Human needs cannot escape these five major needs. Moreover, these five needs are constantly moving upwards from the bottom, that is, after you have completed the bottom-level needs, you will continue to develop towards higher-level needs, and the desire will become stronger.

Humans are animals of desire, so this picture basically treats us as a human being. Through this picture, we can see that the first need is physiological need. What does physiological need mean? It means that we must first solve the problem of food and clothing.

That is to say, you have to eat breakfast first, and then drink water, which means you have to survive first, this is the body's need.

The second need is when a person’s physiological needs are met, that is, when he has eaten his fill.

At this time, he hopes to live a stable life for a longer time. At this time, she will upgrade to security needs, such as having a stable job and a stable income. Then there are personal safety, medical insurance and so on.

The third need is also called social need. Generally speaking, everyone hopes for friendship, love, and more importantly, desires attention and recognition from others.

The fourth need is the need for respect. When it comes to this level of needs, people often hope to achieve it through their own efforts and growth.

The fifth level of needs is self-transcendence. It is difficult for ordinary people to achieve this need. So which groups of people hope to have this need met? Some entrepreneurs or musicians and artists are eager to achieve an ultimate goal, so these people mainly pursue a sense of mission.

So what types of things do today's young people, such as those born in the 1990s and 2000s, like?

For example: Many people like to take selfies on Tik Tok and shoot some funny and personalized videos. Their clothes are also quite fashionable, as are the colors of their clothes.

The purpose of shooting like this is to hope that more people will like and comment on it, or even make some spoofs.

Behind all these behaviors, there is one point, that is, their social needs are very strong, they desire emotional needs, they desire to express themselves, and then gain the attention and recognition of others to satisfy their vanity.

Next, I will share a case with you. If you can fully grasp the operational ideas of this short video case, there is no reason why you cannot do well in short video operations and projects related to traffic generation and monetization.

This is a funny video, taking the case of "Let's go to Guangxi together?" as an example;

As shown in the picture, many authors use this short video to make in-depth innovations. The original video content is: Going to Guangxi?

There are two characters talking in the story. The last one says he doesn’t want to go. Then a familiar music comes out: I won’t go, I’m scared!

Last year, I remember this music was on the Tik Tok popular music charts for a while.

Of course, soon after that, many short video creators, in order to take advantage of the hot topic and quickly become popular through Douyin, shot the video based on the idea of ​​the original video, but changed the plot of the video, and then added this popular music: No, no, I’m scared.

The purpose of doing this is mainly to attract the attention of netizens. When people hear this music, they will have an unexpected feeling, as if they want to jump up.

I believe that after sharing this, many friends who are engaged in Douyin have a deeper understanding of content operation. Next, I will explain how to become popular quickly.

A few points of personal summary:

First, you must attract the user’s attention within the first three seconds.

Second, give priority to popular music.

Third, the video content is not thin but creative.

Fourth, it is best to publish your work after 8 pm.

Fifth, add attractive opening and ending credits to lead to the next work.

Sixth, the video should be short and concise.

Okay, that’s all I have to share about how to quickly become a master of Tik Tok content operations. I hope it will be helpful to you.

Source: Ms. Rong from OAO Business School