Advertising results are always poor? Have you done these 5 things?

When you first came into contact with the Internet, were you exhausted by the various positions and characteristics of various industries? Did you not know where to go after graduation?

When you first come into contact with an information flow advertising platform, are you overwhelmed by the various platforms, such as Guangdiantong , Zhihuitui , Toutiao , Baidu... and so on?

When you first entered Tencent's social advertising management platform, were you confused by the dazzling data, incomprehensible reports, tools with different functions... ?

Since you are a "newbie", you must start with the "basics".

A successful advertising campaign consists of five basic elements: ad space , ad creatives, targeting, bidding, and landing page . From exposure to final conversion , the five major factors are closely linked and jointly influence traffic and delivery effects.

Schematic diagram of high-quality advertising space resources: (click on the picture to view a clearer large picture)

"Advertising materials" refer to the content displayed on the ad space. In other words, it is the "creative advertising" that you want to show to your customers.

You may have seen various creative advertisements. An advertisement with clear information and full of creativity can not only let you know the information about products, promotions or brands, but also form memories for you and eventually convert them into purchases. So, now as an advertiser, you also need to design such an advertisement to attract customers to buy your products.

To highlight your creativity, you must do the following two things:

Copywriting alone is not enough, you also need creative graphics to display it - even if you have a limited budget and cannot choose advertising space with high exposure and price, good creativity may make up for this shortcoming and attract customers' attention and clicks.

Maybe you will ask: If I want good ideas, do I need to hire a designer at a high price?

It doesn’t matter, not having a designer won’t stop you! Tencent Social Advertising provides efficient creative production tools that can provide you with quick multimedia editing functions and rich industry templates to help you quickly produce high-quality, multi-specification advertising materials and improve the efficiency and effectiveness of advertising.

Tencent Social Advertising is committed to "making ads appear in front of the right people at the right time and in the right form", so that ads are no longer a harassment, but valuable information that meets user needs.

By utilizing the targeting function of Tencent social advertising, advertisers can accurately deliver their ads to the desired target audience, avoiding irrelevant people from seeing them, thereby saving advertising costs; from the customer's perspective, they can see the information they want to see or that is related to themselves, thereby avoiding being harassed by many irrelevant advertisements.

Tencent social advertising can provide more than 20 targeting methods, which can be roughly divided into the following six categories: basic attributes, interests and hobbies, user behavior , user status, user environment, and customization . It includes more than 1,000 user tags and enables cross-screen tracking.

When you create a new advertising plan and make targeting settings, you can direct the delivery to your target customers by selecting the above tags.

It should be noted that when targeting, the more tags you choose, the better. Although setting many tags can target precise groups of people, it will also lead to insufficient ad exposure and increase user acquisition costs.