APP Operation Tips | App Store "Clear Words" Remediation Guide!

As an APP promotion and operation, keyword coverage is also of utmost importance. According to industry product statistics, starting from the end of 2018, App Store has adjusted its keyword requirements. Many products can only be found through precise search, and keyword fuzzy search queries have no display, resulting in a "clear word" status in the application market.

There are three types of application "clear words" status:

①Customer service responded that there was nothing wrong with the product, but only the title search was found, ranking first

②The product weight is too low, resulting in poor keyword capture effect

③Abnormal product operation

Unlike other Android markets, friends reported that this time the remedy could not even save CPD. Today, the editor will integrate the reasons why the app market operators were cleared and the remedies, and give you a comprehensive explanation.

>>>Reasons for clearing the words

Q: App Store does not include product categories

A: Since the end of the year, all major markets have cracked down on gray products to varying degrees. Some markets have even stopped including certain categories. As of early March, App Store stopped including the following categories:

①CP (CAI PIAO)

②QP (QI PAI)

③BY (BU YU) category

④ Feng Shui and astrology fortune telling

Such products will not be included in the index, but the products that have been put online have not been removed from the shelves yet.

As shown in the figure:

Q: Product violation leads to "clear words"

A: Since the search results page of App Store was adjusted to be different for different users, people in the industry have mistakenly believed that it was due to keywords or poor keyword weights, and later external optimization led to the request for words. Up to now, the supervision of the application market is relatively strict. Based on the operation communication, the reasons for the violation of the "request for words" are as follows:

① A large amount of previous volume was detected by the market monitoring data abnormality, resulting in "clear words"

② Single keyword machine brushing ranking, the focus time is concentrated and the market monitoring data is abnormal, resulting in "clear word"

Q: Application weight is too low

A: Combined with the editor's previous article "Principles of APP Keyword Exposure", the article mentioned application weight, I believe everyone is familiar with it; market keyword exposure influencing factors include application weight. When the product weight is low, there will be word loss or "clear word" situation. Here you need to optimize the product weight to help restore keywords, such as the following operations:

①CPD

② Review rating

③ Improve application level

④ Daily download volume optimization

>>>Market Display Rules

App Store may be different from other markets. The market display mechanism adopts a points system. When the product points are too low, it will be restricted from display or even removed from the shelves. Today, the editor will integrate the market points increase and decrease mechanism for everyone.

The total market score is 100 points. Standard deductions and bonuses will be made during the operation, and the application score corresponds to the explicit restrictions.

As shown in the figure:

After an APP is penalized for violations, the developer may have the opportunity to obtain the following extra points. Completing the following extra points will earn you the corresponding points.

As shown in the figure:

>>> Useless operation of "clearing words" this time ① version iteration update ② CPD delivery

③ Local optimization

④Submit work order system

⑤ Calculate front-end downloads and comments

⑥Re-list after removing from shelf

The above content is a useless collection of the final results of product testing by multiple operating partners. CPD, the most effective recovery method in the market, does not work here. The official response is that the product has abnormalities and CPD cannot be delivered.

>>> Remedies

① Submit work order system

Although the work order system submitted just now was listed as a useless operation, it is still worth a try for different products, because a very small number of friends tried this operation to help restore keywords. The management interface goes through the work order system to apply for an increase in the visibility level.

② Apply for the first release and submit the work order system

This operation is a bonus item for market penalty recovery. When the communication team members try to apply for the first release, they find that the first release staff will prompt that the product is restricted from being displayed. At this time, if you submit a work order, the first release staff has the right to adjust the display level and help restore the keywords. The operation steps are as follows:

—1—Contact the first staff

—2—Submit the initial public offering application

—3—After being prompted to apply restrictions, submit a work order system

—4—Let the starting personnel help to release

—5—Keyword recovery

③APP account transfer

Enter the work order system → Submit account transfer application → Account transfer successful → APP application offline → Re-adjust the display level

(ps: You need to prepare an additional developer account)

>>> Summary

The market is in a severe crackdown stage. Apps should try not to use illegal means. If they are gray products, the most serious punishment is to be removed from the shelves. For the sustainable development of the product, friends must take the necessary measures to close the pit~

Author: Yang Shiqi
Source: Yiyou Notes ( boyanb888 )