Shooting short videos and making vlogs is the easiest side job for office workers to succeed

A while ago, a friend called me and said he wanted to come and consult me ​​about something. I had originally been busy with something else, but we had been friends for many years and I couldn't refuse, so I simply stopped by his company to see what was going on.

This friend of mine started out as a self-media copywriter three years ago, and he did make some money. His small team of three people plus his friends, a total of four people, worked day and night doing the copying and pasting work.

As we all know, the platform subsidies of major self-media have long been pitifully small . In addition, there are many people doing it and too many competitors have poured in all at once. The platforms are suffering and have to reduce subsidies. After all, it is uncomfortable to be fleeced.

Furthermore, the goals of these platforms have been largely achieved. They have done a good job of publicity through the subsidy war method and have accumulated a large number of users. These are the basic operations of Internet giants.

My friend is thinking of trying to sell products through short videos. After all, many people say that this year will be the year of the short video explosion.

Shooting short videos and making vlogs is the easiest side job for office workers to succeed

It just so happens that some of my friends who are working want to ask what side jobs are suitable for office workers. After thinking about it, I decided to share this project with you today, and I hope it will be of some use to you.

At least you know that in addition to work, there are side jobs that can be implemented immediately.

I don’t know if you have noticed, especially on Toutiao, there are a lot of short videos recorded by office workers.

These authors just take selfies with their phones and talk about interesting things that happen in daily life, such as where they went for fun, or what big meals they had, or what interest classes their children took, etc. There are many topics.

Looking at their video albums, the content is short and long. This is Vlog , which simply means video podcast. It was introduced from abroad a long time ago and has obvious advantages over text podcast.

Especially with the advent of the 5G era, short videos are about to explode, and ordinary people can use this to make a comeback.

Some friends may ask, how to make money by shooting short videos. These short selfie videos are usually a few minutes long, and the longest is more than ten minutes.

The income of short video authors mainly comes from the advertisements below the videos and the commissions from the number of views, which are all fees paid to the authors by the platform. It is equivalent to the platform paying you a salary and you providing video content to the platform.

This also involves the issue of user traffic distribution on the platform. For example, Toutiao will recommend the latest videos to users for them to watch. In other words, you just need to shoot a good video and upload it to the platform.

As long as the video is creative, it can get tens or even millions of views.

Some people may ask if it is too late to make Vlog now. What I want to say is that it is just the beginning.

For example, Toutiao has given great support to Vlog, which is to pave the way for future live streaming e-commerce. If you start to play with Vlog now, it will not only bring in current income.

Nowadays, it is said that it is difficult to run a physical business and it is becoming increasingly difficult to make money. E-commerce is not much better, so the importance of fan economy is becoming more and more important.

Fan economy can completely solve the problem of difficult user conversion. If you rely on vlogs to accumulate a large number of loyal fans, will you still worry about not making money? Because fan economy means the rise of live streaming e-commerce.

1. Short video positioning determines the direction of content

It is especially important to keep it low. If you don’t clearly understand the theme of your short video, there will be confusion later.

The first thing to do is to consider the positioning of your own vlog and which industry field you want to enter. At the same time, you must combine your own reality. It is best to shoot an industry that you are interested in or good at.

If a woman is beautiful or a man is handsome, they have innate advantages.

After all, the video requires showing one's face, so it can bring a visual experience and be pleasing to the people watching the video. It is possible that they may even watch it several times and leave a message in the comments at the end.

This type of short video is very popular, especially on Tik Tok. If you have the conditions, you can definitely give it a try.

Another relatively common category is short videos about life, such as buying groceries and making delicious meals after get off work, what work is done at work, etc. These videos make people feel very real and close to life.

Shooting short videos and making vlogs is the easiest side job for office workers to succeed

In fact, when it comes down to it, what you need to consider is that the video you shoot should be valuable and bring fun to the people who watch it.

Some authors think that as long as real people appear on camera, the rest doesn't matter, so they shoot a lot of boring videos, like a diary.

What's the value of this kind of video? People who watch it can't see such videos anywhere else, so why waste traffic to watch yours?

Therefore, before shooting, it is best for us to write a small script for the video, or in other words, the screenplay. Make a draft in advance and write down what you want to record. This can also prevent you from forgetting the words when recording.

There must also be a conclusion at the end of the video. The shooting process cannot be limited to the process, but must give a result. One video and one conclusion make it a valuable and meaningful video.

The content of the video cannot be too bland, such as simply going to the supermarket to buy vegetables or going to the barber shop to get a haircut. This type of video is at most for the sake of novelty, and basically no one will watch it afterwards.

It would be best if the video content is interesting. For example, if you find that your wife comes home very late from get off work, you can follow her to see what she is doing. This type of video is very interesting and can arouse people's desire to watch.

To sum up, the positioning of video content can be divided into three categories: either good-looking, valuable, or interesting.

You can choose any one of the three types or they can overlap. If you accumulate such videos, it will easily become a hit and naturally gain a lot of fans.

2. Tools used for video shooting

If you want to shoot a video with high playback volume, how can you do it without the right tools? The first thing to talk about is Toutiao’s hot word analysis tool.

The reason why we always use Toutiao as an example is that its model is more mature than other platforms, and it has some built-in tools for everyone to choose from.

This hot word analysis is designed to give you reference for choosing hot words. For example, which words have become hot words recently will be displayed for your reference. You can use them as a reference in the video content to catch the wave of popularity.

If you hit the hot words, the video will naturally go viral.

The second tool is Subtitles.

After shooting the video, we need to edit it on the computer, which will be very convenient. Subtitletong is a software used on computers. It can quickly add subtitles to videos and also has voice recognition.

The third software is PR.

Its main functions are to cut videos, add special effects, change tones, add transitions, etc. Many blockbusters are produced using PR, and the picture quality it produces is particularly comfortable to look at, so this software is indispensable.

Its power is unmatched by mobile phone cutting tools. Using it to make videos will definitely make them appear high-end and classy.

Shooting short videos and making vlogs is the easiest side job for office workers to succeed

There is another tool that everyone is familiar with - CamtasiaStudio. This is a screen recording tool. Its advantage is that you can make videos by directly recording the screen without showing your face.

For example, in the first ten seconds of the video, you can show your face and talk about the main content of the video, and then you can just use this software to record the screen.

On the one hand, it can avoid the embarrassment of long-term appearances, and on the other hand, it can be used to share your knowledge and allow your audience to quickly acquire the knowledge they are interested in.

In fact, it is not difficult to be a Volg. It is especially suitable for office workers. Of course, the more time you invest, the better. When you first start, you may feel overwhelmed and feel like there is nothing new to fill in the video.

In daily life, you can pay more attention to some excellent video creators, learn their shooting techniques and the content themes they use, and slowly, you will figure out a set of exclusive shooting skills.

If you want to make a Vlog or shoot a short video for headlines, you can contact me to get the above