A short video money-making project that is easy for beginners to use – Workplace secrets

There are many examples of making money in the workplace, including resume modification, PPT making teaching, and EXCEL training. In short, as long as there is demand, there is a market, and if the demand is met, you can get equal returns. The case we are dissecting today may have been seen mostly in text form in the past. This one is presented in the form of a video. It is actually not complicated. It just presents the previous text content in the form of oral broadcast.

Here is a very pertinent suggestion for everyone, which is also the experience I have gained from analyzing so many cases. To make money on the Internet, you must remember the following 6 core points:

1. What are you selling? (product)

2. Where are the customers? (flow)

3. Conversion and transaction? (make a deal)

4. Subsequent problem solving (service)

5. Maximize profits (expand scale)

6. Standardized Operation Procedure (SOP)

If you often use Douyin, you should see the following videos. They mainly target the workplace group. Common video titles include, for example, 365 Thick Black Secrets that old employees in the workplace will never tell, Nine Words of Truth for Leaders to Tame Their Subordinates, 36 Rules for Getting Along with Colleagues, 28 Ways to Use Villains in the Workplace, 99 Questions on Thick Black Psychology in the Workplace, 18 Secrets to Get a Pay Raise, 100 Unwritten Rules You Must Know for Positioning in the Workplace, and so on. These videos are meant to attract the attention of people in the workplace, divert traffic at the signature, and the Thick Black Master will teach you how to navigate the workplace. Leave your WeChat account after adding a V to learn. After adding a V, you can get a free e-book, Thick Black Studies in the Workplace, which has 100,000 words in it. It is a must-have workplace bible for people in the workplace. Use corresponding eye-catching topics in the front to attract attention to watch the video, and then there will be diversion guidance. After diverting traffic into the private domain, it is the back-end conversion. So, how do they perform back-end conversion for this type of video? Let’s take a closer look.

A short video money-making project that is easy for beginners to use - Workplace secrets

After guiding you to add a personal WeChat account, they will continuously update the WeChat Moments and official accounts with valuable workplace-related content in advance, but they will only mention it briefly. If you want to know more in depth, you can join their Knowledge Planet. The general fee is 499 or higher. After joining, you can see all the content and it will be continuously updated. For users, they will not feel that they have lost out by gaining knowledge.

Before attracting traffic, you need to collect information first. I compiled an e-book, "The Art of Thick Black in the Workplace", as a bait for attracting traffic and an image product for processing some of the trust. The main structure of this book comes from the adaptation and expansion of a book called Thick Black Studies. Based on these works, I have the works and know all the information about the workplace, including all the content related to the workplace in books and on the Internet. As long as the information is useful and attractive enough, many people will still want to get it. As long as they want it, they will naturally add it to the private domain, followed by subsequent value output in the circle of friends. Users who want to obtain more valuable content will purchase paid membership of Knowledge Planet.

A short video money-making project that is easy for beginners to use - Workplace secrets

As for the early stage of Douyin video production, here are a few simple steps:

The first step is to collect relevant material copy, such as the material content to be used in 100 episodes.

The second step is to record the video in the form of oral broadcast. Use a teleprompter to import the text and read it to the screen. It will take 1 or 2 days to save the recorded video and edit and produce it. After the production is completed, the work will be published.

The third step is to take time out every day to post 2 to 3 of the 100 videos prepared in advance. This is enough for one month. You don’t need to take time out every day to record videos. The time should be during the time when people in the workplace are more concentrated in watching Douyin. This will help to expose them to the target audience.

The fourth step is to take time to post the prepared content on your Moments every day, and then prepare the conversion words and just copy and paste them.

The fifth step is to streamline the process and optimize the wording to achieve the highest conversion rate, and continue to do so.

Okay, that’s all for the analysis of the paid cases for workplace knowledge. Let me repeat: the methods and steps have been given to you, but how much return you will generate depends on your execution and how long you persist. There will be rewards if you make efforts, and there will be no rewards if you don’t make efforts.