Some money-making opportunities and marketing trends for 2017!

It is easy to make small money but difficult to make big money. I believe everyone agrees with this statement.

To make big money, you often need to make small money first and accumulate the first pot of gold. At the same time, you also need a team, continuous efforts and persistence, plus a little bit of luck, to gradually start making big money. For most people, they will never have the opportunity to make big money in their lifetime. They can only make small money first, accumulate slowly, and increase multiple incomes, such as buying financial products , investing in some stocks, small houses, and investing in opening a store with reliable friends. However, all of these are based on the fact that you have a certain amount of savings, connections, and time. So you must first find some opportunities to make small money, accumulate money, connections, and spare time.

Against the backdrop of consumption upgrading, content entrepreneurship , and community economy, the demand for quality life, content consumption, and community learning is greater than ever before, and there are some opportunities to make a little money.

1. Opportunities to make money with quality life and beauty

Last year I met a boy born in 1995. He only does sushi takeout. He only has a WeChat subscription account , and you can place orders through WeChat . He only supports the Shenzhen area and delivers sushi to your door. The average customer spending is around 200, and the repurchase rate is good. The profit is extremely high. With a monthly turnover of 300,000, the profit can reach over 100,000, with only three or four staff members. Compared with traditional stores, expensive storefront rentals are avoided, and using WeChat public accounts to acquire customers has fast dissemination, low costs, and is easy to manage fans, which is very much in line with young people’s consumption habits.

In recent years, micro plastic surgery has become very popular and is loved by young men and women. When you walk down the street and see a beautiful woman, it’s actually very difficult to tell whether she has had some plastic surgery or not. Some people have smelled a business opportunity and spend their spare time learning micro-embroidery, tattooing, and hyaluronic acid injections. They also work part-time for friends who need minor cosmetic surgery and can earn tens of thousands of dollars a month.

It can be foreseen that under the background of consumption upgrading, no matter how the industry changes or how bad the economy is, people’s pursuit of quality life and beauty will not change, and there will be some money-making opportunities here.

2. Earning money through content consumption

In 2015 and 2016, the rise of content consumption has made many people make a lot of money. Especially the early batch of WeChat public accounts , they adopted the webmaster model and hired a group of people to process and organize articles every day. Since they were in the bonus period, the number of fans increased rapidly and they were overwhelmed with advertisements. As the bonus period disappears, simple content aggregation has become difficult to do, but high-quality original content is becoming more and more popular.

I met a photographer in 2013 who was good at image design for people. In 2015, she opened a public account and made several videos, in which she looked for people on the streets who were not good at dressing up and gave them a makeover. The appearance after design is surprising. The farmer uncle instantly turns into a street fashionista, and the loser youth instantly turns into a tall, rich and handsome man. The video was well received by netizens, with both clicks and fans soaring, and advertising revenue was very lucrative. Some car brands even wanted to monopolize the pre-posting of her videos.

There are many examples like this of making money based on content creation, a typical example being some comedians with distorted values ​​on Kuaishou. A joke that has been very popular recently is about a man who is worried that his girlfriend is cheating on him. As a result, the girl sets up a stall alone in the cold night to give her boyfriend money to play games . The ending is reversed and the man turns out to be a scumbag. This joke is most likely a fake video that the blogger deliberately hyped up in order to make money. The plot is fake. But he achieved his goal, and the hundreds of spreads were enough for him to earn money.

Content creation based on pure text and pictures is gradually becoming outdated. The next opportunity will definitely be short videos and live broadcasts . For individuals, you can either create content, such as live broadcasts or short videos, or you can sell live broadcast or short video resources to companies and institutions in need and act as an intermediary agent. There are many opportunities to monetize here.

Like some little boys and girls born in the 1990s, who know how to play, dress up, and put on makeup, they can make short videos and live broadcasts and find some opportunities to make money. In addition, Weibo is really popular now. You can all pay attention to it. You won’t know until you see it, and you will be surprised. Almost all young people are using Weibo. It is much more interesting than WeChat. It’s just that WeChat is more of a necessity since it is instant messaging after all.

In addition to the above two points, there are also ways for individuals to make money, such as social networking and knowledge sharing, but they are all very difficult. For example, in the social networking field, I know someone who specializes in collecting useful information. It costs 30 yuan to join the group. After a few months, he has about 1,000 members and earned 30,000 yuan. However, it is very difficult to maintain, and the community can easily die. Knowledge sharing only belongs to a few opinion leaders, and it is difficult for ordinary people to do it.

I personally am very optimistic about short videos and live broadcasts, and will also make some attempts in 2017. Having talked about money-making opportunities, let’s talk about some marketing trends in 2017.

First, the growth of incremental users has slowed down . This makes it increasingly difficult to acquire users. I am not optimistic at all about over-reliance on platforms such as Baidu, information flow , application market , Toutiao , and various types of pure traffic-based advertising to acquire users. Even when there is pressure to grow the user base, it is not necessary to use these traffic-based advertisements to acquire customers immediately. The marketing value of WeChat public accounts alone can basically meet the company's needs for effective customer acquisition. You can also rely on various brand resources from offline to online, such as subways and buses, cinemas and airports, targeted buildings, TVs, videos, APP opening screens, etc.

Content marketing should be given full attention. It is not only reflected in relying on the traffic dividend of social platforms to obtain large-scale exposure and connections at a lower cost, but more importantly in relying on continuous content communication to gradually let users form awareness and preference for the brand.

Based on this point, the marketing department in 2017 should be dominated by content marketing, gradually using channels such as live broadcasts and short videos to create new content, deeply tapping into various KOLs and bloggers with content influence, and in terms of communication strategy, adopt intensive single-point breakthroughs as much as possible.

Branding should also be given equal attention, but in terms of speed of results, content marketing should come first.

Of course, conventional closing measures, such as SEO , ASO , and brand areas are worthy of certain investments. In addition, the long-tail traffic depressions are always worth continuous attempts. The faster the speed, the more depressions you can find.

It is becoming increasingly difficult to acquire new users, while old users are becoming cautious. For example, some users have already formed a habit of using several apps in a certain category, so it is very difficult for them to introduce new products of this brand. The earlier approach of lowering the threshold and offering interesting new experiences has begun to fail and users are not buying into it. This puts higher demands on product quality and reputation, which means that products and brands must be upgraded and transformed. Every bit of product improvement will save a lot of advertising costs.

In terms of operations , since existing users are the core of competition, how to maintain existing users becomes increasingly critical. With the upgrading of consumption, users are paying more and more attention to quality and saving time, and are less sensitive to price. The membership penetration rate will further increase. Therefore, refined membership operations based on old users will be the next focus. At the same time, further tapping the consumption potential of old users and improving users' AR PU value is also the next focus, rather than simply expanding the user base.

To achieve this, powerful data analysis , refined user operations , creative event planning , and a humanized customer service system are all indispensable.

In addition, from the perspective of traffic, attracting fans based on WeChat will still be the most important thing for marketers in the next few years. There is a steady stream of low-cost traffic on WeChat. How can we capture this traffic? It is worth exploring and practicing.

Okay, that’s all for today’s sharing. If you have any questions, please leave a message. I wish you all make some money in 2017 and have better and better jobs!

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @刘渝民 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!