Tik Tok Promotion: How to make money through Tik Tok? Please keep this guide!

1. How to make money from short videos on Douyin

At present, there are several main ways to monetize Douyin accounts:

1. Accept advertisements and have influencers customize content for brands

Tik Tok influencers can conduct brand co-marketing through various clever ways such as video stickers, sponsored voice-overs, image endorsements, interactive stickers, and launching challenges.

For example, Foshan Food, Drink and Fun Map, a local service account with 200,000 Douyin fans, recently did a soft implant for a certain brand by introducing Mid-Autumn Festival mooncakes in a video, and the video received 10,000 likes. Although it is advertising marketing, it uses the gameplay that is popular on Tik Tok, which makes it look much more acceptable.

2. Guide e-commerce through content

A short video on TikTok with 6 million likes shows a little boy riding a bicycle stopping late at night and bowing 90 degrees to the van that had been lighting the way for him.

Little girls aged four or five years old salute the soldiers on duty affectionately... These touching videos do not seem to have any commercial interests.

In fact, it is very easy to fill up a WeChat account with millions of views. Such an account can be sold to a micro-business for at least 5,000 yuan, which is just the traffic from a short video.

3. Direct followers to accounts on other platforms

A typical case is the “Expression Rabbit” whose public account gained 1.3 million followers in two days through Douyin.

This public account posted a video on Douyin, which shows how to search and follow this public account and get Douyin's popular emoticon package. According to the operator, this video has been played 13 million times, and the number of followers of the official account increased by 1.3 million in two days, and the number of followers increased to 1.5 million in one week.

2. How to operate Tik Tok short videos

The first step is to set the tone of your account according to the direction you need to monetize.

There are three types of content directions:

1. Moving Bricks

The choice of direction mainly depends on your positioning. I suggest that most Douyin content authors start directly from original creation and refuse obvious brick-moving. The bonus period of brick-moving on Douyin has passed.

2. Originality

If you still want to move bricks, you can consider content from platforms such as Bigo Live and Instagram, or replicate the content you want to move bricks and make variations. Don't be silly and directly move content from Kuaishou or Miaopai. If you want to move, you have to move with a higher threshold than others.

3. Buy an account

Why is it recommended to buy a Douyin account? If you can buy it with money, don’t spend too much time researching it. There are professional ways to attract traffic.

3. How to make short videos yourself

First up is video recording. For this, I recommend that you use paid software, as the recorded images produced by paid software have better clarity. You can also try free recording in the early stages.

If you are not good at Mandarin, don’t record your voice. You can just add some music on Tik Tok later.

After recording on the computer, transfer it to the mobile phone via QQ or WeChat in the MP4 format.

The recording time should be controlled within about 1 minute, but the selected song should also be about 1 minute. Otherwise, after the song ends, the video will end, and the subsequent content will not be displayed, and it will start to play in a loop.

Select 2-3 positioning-related videos to upload every day.

4. Tik Tok short video publishing content strategy

I have to emphasize that the content on Tik Tok is only 15 seconds long, so every possible detail must be optimized.

1. The published content must not contain any inappropriate words, images, etc.

2. The probability and time for the content of a new account to be reviewed are generally higher. Don’t worry, everything will come out.

3. If the video has dubbing, use music instead. In short, add some good sound that matches the content.

4. Try to keep the video in vertical mode without any black edges.

5. The title and introduction of the video are very important. You must use your brain. There are many ways and methods. Just watch a few popular works and you will know.

6. You may consider #popularchallenges appropriately. The essence of Douyin challenges is that multiple users create around the same topic. Douyin officials will release challenge activities every day, basically one each at noon and evening, and multiple challenges will be released during certain time periods.

It is very important to participate in challenge activities, participate at the first time and ensure the readability of the content. If you rush to publish it in the front position, you will get a certain amount of natural traffic due to the first-mover advantage. The readability of the content will affect whether the subsequent recommended traffic will continue to come.

7. The release time of Douyin, of course, still needs to be determined according to the specific audience of your account.

Posting at 11 a.m., 6 p.m., and 9 p.m. are relatively reliable times, as these three time periods are the peak periods for TikTok users.

8. The number of likes, comments, reposts, and completion rate are the four indicators that directly affect whether your content can continue to obtain recommended traffic on Douyin, so try every reasonable way to improve the data in these four dimensions.

9. Try to take real photos as much as possible. If you don’t take photos with a mobile phone, you need to consider the display size of the mobile phone. Tik Tok encourages real people to go abroad, and this type of content has certain support in terms of traffic.

10. For comment and interaction, you must maintain the comments of Douyin users on your content and interact effectively. I have seen a dance Douyin author who replied to thousands of comments one by one.

11. If you have original music, and it is catchy, you can get a lot of extra points. If the original content is not popular but your song is, it seems pretty good.

12..The number of posts per day should not be too many. 2-3 content works are recommended.

13. Stable update frequency and rhythmic content release every day to create user stickiness.

14. Weekends and holidays are particularly important. During these times, the number of active users on the TikTok platform surges, which means that more people may see your content.

15. By connecting with the official Douyin, you can get some guidance and communication from the platform, and you can also synchronize some priority function information of the platform.

After you have recorded a few videos, your number of fans has not increased. I suggest you add a few hundred fans and the herd effect will begin to show.

If you have 30,000-50,000 followers, you can make a good living, and your followers will continue to grow as you update content every day.

Source: Startup China