Take away the Labor Day marketing trick!

Labor Day is here again. Are you ready for this year's marketing campaign?

Don’t worry, we have compiled some excellent cases of leveraging trends from previous years for you to see how these brands have come up with new ideas.

Keyword 1: Labor

How can the May Day be without the word “labor”? As a beautiful worker, our most simple life principle is to do it!

@Baicaowei

Copywriting: The harder you work, the tastier it tastes.

I give a thumbs up to Baicaowei’s copywriting, which is well-balanced and catchy. It not only fits the nature of Labor Day, but also conveys the brand spirit.

@ChaCha

Copywriting: The fruits of labor are heavy.

The picture of fruitful results is the best compliment to the quality of labor.

Another set of poster copy from Qia Qia conveys the brand's pursuit of product quality from the behind-the-scenes level.

@Century Good Marriage

Work happily and don’t work alone.

@Durex

The copywriting is simple and straightforward, and labor is the most glorious. As for the pictures, they are always full of connotation!

@Dulux:

The copywriter worked hard. The dirtiness value is also one hundred!

Keyword 2: Tribute

As an exclusive holiday for "workers", Labor Day is the best opportunity to "praise" workers. As a brand, you can use all kinds of fancy ways to praise or speak up for workers.

@Wufangzhai: 100 Weibo posts paying tribute to handmade works

Each zongzi does not have its own name, but the employees who wrap the zongzi behind it have their own names. They may be Chen Xiaoqin, Liu Yuzhen, or Tang Guiying...

During the Labor Day in 2018, Wufangzhai officials posted 100 Weibo posts in a row to pay tribute to the front-line employees!

@Tencent Map: Labor Day Sedentary Challenge

To pay tribute to the loyal drivers, Tencent Maps launched a sedentary challenge.

In the video, participants left the event one after another due to frustration, anger and other factors after sitting for a long time... and the winner in the end only got 100 yuan, and this is the daily life of the drivers.

@Minsheng Credit Card: A short video recording people's sleeping positions to pay tribute to workers

Last year on Labor Day, Minsheng Credit Card launched the short film "Ordinary but Great", using the "sleeping posture" of working people as a starting point to pay tribute to every worker who works hard day and night.

In addition, Minsheng Credit Card also released a set of "sleeping posture" posters on social media, which resonated with everyone.

＠Xinhua News Agency Client X ＠Tencent Micro-view X＠ Daily P-Picture: Labor Glory Photo Gallery H5

On Labor Day, every worker deserves respect. By uploading a photo of yourself or someone else, you can generate a "model worker photo."

@百雀灵×@五芳斋

A tribute to e-commerce people: They want hit products, KPIs, and good looks.

Keyword 3: Holiday status, working overtime or staying at home or traveling

During the May Day holiday, some people worked overtime, some stayed at home, and some went on a spontaneous trip. Brands may wish to start with the three normal states of the holidays mentioned above and do things around these three states.

@KFC: A true portrayal of food

I seriously suspect that Baidu has spied on our holiday life, so I ask if this is a true portrayal of your "food" experience.

Hamburger suitcase, it tastes good~

@vivo smartphone

Use a line from a lyric to describe your May Day holiday, what would it be?

Keyword 4: Anti-routine, no labor, liberation of labor

The working people have worked hard for half a year, it’s time to take a break!

@Hua Di: He and she share the housework labor contract

Taking advantage of Labor Day, Vatti issued the "He-She Sharing Household Chores Contract" to advocate gender equality and sharing of housework to the whole society.

@Weilong

May Day Labor Rules: Just talk, don’t do anything. (I agree with this rule~)

Another Weilong poster: Don’t stop talking on May Day.

@Aux Air Conditioning

#No work on Labor Day#, free your hands and clean yourself with one click. (This Amway is very timely.)

@Coca Cola

Stop busying yourself and take a break!

Okay, that’s all for today’s review~