How does the gaming industry advertise on Weibo?

How to correctly direct traffic during the promotion process? Today, we will take Weibo information flow advertising as an example to talk about the optimization methods in the gaming industry. Many optimization routines can also be used as reference in other industries.

1. Advertising format

There are various forms of Weibo information flow ads, including blog pictures, blog videos, nine pictures of application owners, application home cards, and pinsu cards. Different ad forms are suitable for different games, specifically corresponding to:

Blog post pictures: The interaction rate is between 0.3% and 1.0%, the interaction cost is high, and the conversion rate is high.

Blog video: The average interaction rate is 5%, which is suitable for games with strong IP and can improve the quality of the account.

Nine pictures of application owners: The average interaction rate of IOS is 10%-15%, and that of Android is 5%-8%, which is suitable for a set of 9 pictures of the same type.

App Home Card: The average interaction rate of the copy is 1%, which is suitable for games with higher cost requirements.

Pinsu Card: Suitable for 3D illustration placement, with an interaction rate of 0.8%.

2. Delivery skills

1. Orientation

In terms of orientation, there are two directions, depending on the game:

Targeting based on IP, traditional IP can target this IP group, classic IP can be targeted

According to the game style, such as Xianxia, ​​ACG, etc., you can place ads according to the corresponding style groups.

2. Copywriting skills

When testing copywriting, the traffic allocated to each copywriting is not the same. Therefore, it is best to test a set of copywriting at least twice to get a rough idea of ​​the quality of the material.

The amount of copywriting during the test period should be sufficient. It is recommended to test 10 pieces per day;

When testing good copywriting materials and need to run them in volume, it is recommended to open multiple accounts. Because an account is unstable, the traffic of each account will change during each period of each day. To ensure that good copywriting can run normally, it is recommended to open at least one more account;

The survival period of a new copy is about 3 days. After 3 days, even the best copy will see the traffic quality deteriorate and the cost start to increase. To ensure that this copy can fully play its role, it must be placed on different accounts to ensure the freshness of the copy.

If any company wants to place Weibo information flow advertising, you can contact us online and we will develop the most perfect advertising plan for you.