Xiaohongshu promotion method and Xiaohongshu ranking skills!

Today I will talk about how to promote Xiaohongshu. Please skip the topic about wealthy merchants. The most effective method is to invite celebrities and internet celebrities KOLs, but it requires a lot of investment. So we will just talk about ranking and recommendation (by ordinary people).

First, let’s analyze the traffic entrance of Xiaohongshu:

Through the "Follow" entrance, all the notes posted by the people you follow will be displayed here. Conversely, if you find a real expert with a large fan base, the exposure will be considerable. Otherwise, where is the value of fans? Why should you look for experts with many fans and high-quality fans? This is what it means.

Second: Xiaohongshu recommendation mechanism

As mentioned before, you will find that the recommendations are generally the content that you are interested in, which means that each person has their own unique preferences, and the system has already labeled you differently. On the other hand, we will think about how to recommend my content to more people who match my tags. For example, if an amateur is recommended to 10 people with the tag, then 100 amateurs will take notes? Think about it yourself.

Some businesses want to promote themselves by becoming popular, and want to move their notes to "recommended discovery". Let's not talk about this first. Even if they do, everyone will see something different in this section, and the effect will be minimal. It's not as good as the "keyword optimization ranking" we're going to talk about below.

The second dimension is that if you recommend this content to 10 people, through some conditions that comply with the Xiaohongshu mechanism, it will enter the next traffic pool and recommend 100 people, and then 1,000 people. This is what people often call a post going viral, which means it has become popular. Therefore, if there can be more recommendations for amateurs in terms of quantitative and rule-compliant data, it would be a simple matter of small investment and big returns.

Third: Xiaohongshu ranking method

It's very simple. People will search for some keywords on Xiaohongshu. Users tend to like to read the first part and won't read the last part. The closer to the front, the more traffic they will get. The content is nothing more than some SEO rules, so a very important point is the user's feedback, whether true or not. Some unpopular keywords can become popular with good content and a small amount of data support, but what about keywords with high traffic? Everyone knows the rules, but data support still needs professionals to do it.

Finally, nearby:

What needs to be considered more are merchants, Internet celebrity stores, etc. It is also a very good traffic entrance. Offline stores are a good choice. The most important factor in the ranking is distance.

Popular science: Xiaohongshu ranking can also be said to be Xiaohongshu top data, this part is the user interaction, such as: likes, collections, comments, playback, forwarding and other dimensions.

Xiaohongshu Promotion: Xiaohongshu fans realize the promotion content layout. The platform has 700,000 high-quality KOL promotion resources, covering mainstream new media resources such as Douyin promotion, short video promotion, Weibo promotion, WeChat promotion, etc. The platform has 200+ mature industry promotion plans, and 100+ experts will tailor-make promotion plans for you to ensure the effectiveness of advertising.

The essence of business is pure and simple. For example, the essence of fan economy is brand community. Around the brand community, the management of fan relationships is particularly important. We can develop our limited fans into a limitless market, spend the money we should have spent, and earn money we shouldn’t have earned. Based on existing fans, dissect fans' interests and hobbies, etc. Produce articles or videos that resonate with fans. Leverage existing consumers to reach new consumers and attract more attention.

Related reading:

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Author: All people

Source: National K-song