Xiaomi App Store CPD Cooperation Introduction

1. Platform Introduction

1. Service Introduction

Xiaomi App Store has been downloaded more than 35 billion times in total. Relying on the high-quality platform of Xiaomi mobile phones, it has rapidly grown into the fourth largest mobile distribution channel in China.

Xiaomi App Store hopes to create a healthy, fair and sustainable ecological environment, and help users discover excellent applications through rankings without any human intervention. Good apps will be found here.

2. Introduction of cooperative business

CPD (Cost per Download) means paying by download, and charging according to the actual download volume. The costs are quantifiable and controllable, which is an efficient and convenient payment cooperation model provided by Xiaomi App Store for mobile applications and mobile games. The cooperation locations are on the Xiaomi App Store’s homepage boutiques and category boutiques, top picture banner, rankings, search results page, the bottom nine-square grid on the Xiaomi Video homepage, the video homepage banner, the video details page banner, the calendar homepage small banner, the fourth position on the news homepage, and the article page. All locations support CPD promotion, and Xiaomi video, news information and calendar support CPC promotion.

No need to wait for scheduling, start promotion immediately

There is no need to schedule for the promotion service of Xiaomi App Store. After the application review, payment and other processes are completed, it can be launched immediately. Once the system detects that the account has been credited, the recharge is automatically confirmed, and the payment and recharge cycle is greatly shortened.

lPersonalized recommendations, precise promotion effects

In order to increase the download rate and avoid repeated download charges, there is a personalized recommendation display on the mobile phone. The advertisements displayed on each mobile phone may be different. If the mobile phone has downloaded (including uninstalled) the application will not be displayed repeatedly in the CPD position.

Controllable accounts and costs

The minimum recharge is 10,000 yuan, and a promotion day budget is set to control costs. When the funds are insufficient, the system can automatically remind you to recharge according to the settings. When the fees are consumed, the system will automatically shut down the promotion. After the renewal recharge is successful, the system will automatically resume the promotion.

Data transparency

The background supports viewing promotion effect data at any time, including daily download volume, download volume in different time periods, unit price, cost and other promotion data.

2. Resource Introduction

one. Featured list (billing model cpd):

The CPD bidding position has a "promotion" logo on the mobile phone.

First screen boutique CPD position: 1, 2, 4, 7, 8, 12, 16, 17, 23, 27, 42, 47, 59, 60

Category boutique CPD positions: Each category has different positions, generally there are 2-5 positions.

Example of the first-screen premium mobile app:

Example pictures of classified boutique mobile phones:

two. First screen banner ads (billing model CPD):

The first screen banner ad is located in the first of the two grids on the App Store’s premium homepage.

Advantages: Large exposure, can attract users through pictures, and has high brand exposure value.

Please note: banner ads have very high requirements for images, and poorly made images will have a great impact on conversions. The effect will be better if you cooperate with activities!

The overall style needs to be simple, beautiful and elegant, and consistent with the design style of Xiaomi App Store.

Banner ad example:

three. Search advertising (billing model CPD):

Search ads are not based on bidding for keywords. When users search, the system will automatically push apps with a high match and participating in the bidding to customers (with promotional labels), and the display position will be one of the first four in the search results list. The billing model is CPD. By default, everyone has the right to run search ads. You only need to create new ad creatives in the background.

4. Ranking (CPD)

The CPD bidding position has an "AD" logo on the mobile phone.

Ranking CPD position: 6, 11, 20

5. Xiaomi's own channels (billing model CPD)

Advertisements for Xiaomi's own apps, such as the nine-square grid at the bottom of the Xiaomi Video homepage

6. News Information - Information Flow Advertising (billing modes include CPC and CPD )

All Xiaomi phones come with the "News Information" APP, and information flow ads are displayed in the 4th place in the "News Information" recommended channel. By default, everyone has the right to publish information streams. You only need to create new information stream advertising creatives in the background.

There are three forms of information flow ads: large picture, small picture and combination of pictures.

7. Mobile Video-Banner Ads (Billing Modes: CPC and CPD)

All Xiaomi phones come with the "Xiaomi Video" APP, and banner ads are displayed on the "Xiaomi Video" homepage and channel pages.

By default, everyone has the right to run mobile video banner ads. All you need to do is create a new ad creative in the background.

8. Xiaomi Calendar-Banner Ads (billing modes include CPC and CPD)

Display it on the calendar homepage, create a new creative in the background, select the ad type as "Banner Ad", and select "Calendar First Screen Premium Banner" in the banner type to promote it. The size must be 204X129JPG, JPEG, PNG format <100KB, and the background must be transparent.

3. Account opening process

You can promote your app without signing a paper agreement. Just log in to e.mi.com or dev.xiaomi.com and click Platform Services-App Promotion to register in the backend.

1. Non-gaming customers please contact the core agent Qinggua Media to discuss account opening, recharge, and invoicing matters.

2. Game customers should first cooperate with Xiaomi Games, then log in to e.mi.com to register an account, and email [email protected] for review.

3. The application categories that CPD does not cooperate with are as follows. If you are in the following application scope, please do not enable CPD cooperation.

Basic mobile phone applications Desktop and wallpaper applications Power saving applications

Safety assistance applications Flashing applications Hardware rating applications

Adult products applications Applications with obvious regional restrictions Financial management and medical health applications

4. Make a deposit

For non-game customers, please consult the core agent: Qinggua Media

For game customers, please follow the following process for recharging:

1. Please transfer the money to the following bank account

Note: The payment can only be made if the name of the company that registered the account is the same as the company making the payment. Otherwise, the payment will not be received.

two. Submit the recharge application in the background.

Log in to e.mi.com, click "Finance", enter the payment account, payment company name, recharge amount, and click Apply for Recharge. The above recharge information must be kept exactly the same as the payment information . The system will automatically confirm the recharge after checking the bank account. It will not be affected by holidays. The system will automatically recharge the account. After the recharge is successful, the "consumable balance" will show the recharged amount (as shown below), and you can start creating advertisements.

5. Invoice related

The types of invoices we can provide are special VAT invoices or general VAT invoices, and the invoice content is information fee or information fee service fee.

The financial accounts are closed at the end of each month and invoices cannot be issued from the 25th to the 30th. We process the invoicing requests submitted last week every Wednesday and mail them out within 1-2 weeks.

(If you have not received the invoice, you need to go to the invoice application background to check whether the information is incorrect and it is rejected. If it is rejected, you need to modify and resubmit. If it is a holiday, there will be a slight delay, such as National Day or Spring Festival, but it will be issued in time after the holiday)

Note: The information you fill in must be accurate. Once submitted, the invoice will not be returned or exchanged. Fill in the special invoice qualification information, the address is the company's registered address, and the phone number is the company's registered phone number.

6. Advertising Operation

1. Add a new advertising plan to create advertising creatives:

Go to "Advertising Management", select "Promotion Plan", click "Add Advertising Plan" to create a promotion plan.

Fill in the promotion plan name, launch date, daily CPD launch limit, and save.

Promotion plan name : The name of the promotion plan is only used to identify the promotion plan and facilitate delivery management. It will not be displayed to users.

Launch date: used to set the start date and end date of the promotion plan.

Delivery limit (yuan/day) : daily budget setting. Once set, if the promotion expenditure on that day exceeds this amount, the promotion plan will be automatically suspended.

Click "Save" to create the promotion plan successfully.

If the creation is successful, a prompt will appear indicating that the promotion plan has been successfully created, as shown in the figure below.

After completing the creation of the promotion plan, stay on the advertising management page and start creating "ad creatives" for bidding.

Promotion Plan: Select the name of the promotion plan to which the ad creative belongs. This is only used to identify the promotion plan for the convenience of delivery management and will not be displayed to users.

Ad name: The name of the ad creative, which is only used to identify the promotion plan and facilitate delivery management, and will not be displayed to users.

Creative type: used to select the placement location. You can only choose "App Distribution", "Information Stream Ads" or "Banner Ads".

App : Select the App ID you want to promote (see FAQ for how to find the App ID)

Payment model: Different creative types have different payment models.

Ad bid: The amount you want to spend per download.

2. CPD bidding

After CPD permissions are activated, bidding can begin normally. After the bidding is completed, you can observe your own data through data analysis .

In the "Promotion Overview" on the homepage, you can view the consumption, exposure and download information of the entire account.

Click "Data Analysis" at the top to view data for different advertising creatives, including targeted data such as "region" and "gender", as well as promotional data such as "exposure", "clicks", "click-through rate", "ad consumption", and "click price" (as shown below).

, 3. Display charging rules

Only downloads through CPD locations will incur fees. Downloads from locations other than CPD locations are free. The sources of natural downloads include: natural results after user searches, rankings, category rankings, product updates, and editor recommendations.

The product is displayed in real time after the promotion plan is set, and the cache time is less than 2 minutes. If there is no display within 2 minutes, and no download is generated in the data report within 30 minutes, it may be that the comprehensive result of unit price X quality is low, and it is not displayed in the CPD position. In this case, in the short term, the ranking can be improved by resetting the unit price of the promotion creative. In the long term, the ranking can be improved by optimizing the product quality and increasing the unit price.

VII. FAQ & Contact Information

1. What are the bidding display standards?

Bid × quality.

The CPD delivery techniques are different for different advertising formats.

ü For premium list ads, when they are delivered, the system will rank them based on bids and application quality. Products are displayed in promotional order according to their ranking. For example, if it ranks first, it will be displayed in the first ad position, and if it ranks second, it will appear in the second ad position.

ü For the top image ads on the homepage, the quality of the material is critical. Different materials for the same product will have very different quality, clicks, and download costs. Therefore, you need to pay more attention to the quality of the material. After changing the material, you must pay special attention to data changes. If the effect is not good, adjust the material in time.

ü For search ads: Search ads are not bidding keywords. When users search, the system will automatically push apps with a high matching degree and participating in the advertising bidding to customers, and the display position is fixed at the fourth place in the search results list. If the ranking in the natural search results list is displayed on the first screen, then even if you participate in the bidding, it will not be displayed in the fourth place, and no fees will be deducted if the natural display result does not change.

2. There is exposure but no ads are seen in the app store?

In order to increase the download rate and avoid repeated download charges, there is a personalized recommendation display on the mobile phone. The displayed ads for each mobile phone may be different. If the mobile phone has downloaded the application (it will be displayed again 48 hours after uninstallation), it will not be displayed repeatedly in the cpd position. The home page and classified products have a deduplication function. If there are editor recommended positions, or free positions such as exchange volume, the free positions will be displayed first, and the cpd will not be displayed on the same page.

3. When creating a new creative, the App ID prompt is wrong. Where can I get the correct ID?

The correct way to obtain the app ID is to log in to http://app.mi.com/ and search for the app you want to promote. The number displayed in the address bar is the ID of the corresponding app.

4. What should I do if the advertiser’s company has internal personnel adjustments and needs to change the Xiaomi account information on the advertising platform?

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources