October marketing hotspot calendar is freshly released!

October is approaching, and the exciting National Day holiday is coming soon. I don’t know whether you will embark on a journey or stay at home to gain weight. In any case, I hope everyone can have a good mood in October.

1. National Day

The annual National Day holiday is coming! Of course, National Day is also an important marketing node. Before enjoying the holiday, let’s take a look at the marketing creativity and angles!

Key Angles

1. Patriotic theme: Starting from celebrating the motherland’s birthday, emphasizing the grand theme, using a lot of Chinese red, the Forbidden City, the national flag and other elements, as well as positive energy and inspirational slogans, to show the feelings of family and country.

2. Holiday angle : From the perspective of the seven-day National Day holiday, people can stay at home or school, or travel, to show all aspects of holiday life, with full resonance and fun.

Brand Case

1. Ziyan Chicken with Various Flavors

Highlighting the grand theme, the red flag, city tower and the moon are used as elements to form the beautiful wishes of celebrating the family and the country.

2. Want Want

This set of Mid-Autumn Festival posters incorporates people from all walks of life, and is accompanied by the slogan "China will surely prosper!", expressing the Chinese people's blessings to the country.

3. Nayuki’s Tea

The poster is created using Chinese-style illustrations, emphasizing the reunion moments of the Mid-Autumn Festival and National Day, and adding brand details, such as NAYUKI on the high-speed rail and the three canned drinks on the table, all of which are milk tea.

4. Tmall

Tmall’s National Day posters have a total of 9 pictures, showing the various lives of people during the National Day holiday, which is very interesting.

5. Huawei

"Ultra-large bandwidth, super strong connection, super cool intelligence" means that the journey is like an IP network, and you can connect to the Internet no matter where you go.

6. Xiaomi

Combining college students' compliance with epidemic control, the poster is expressed in a cartoon style. They stay in school during the National Day holiday, but their hearts are far away.

Leverage copywriting

• The light I follow is the light of the five-pointed star on the five-star red flag
• May the mountains and rivers be safe and the motherland prosper.
• Born under the red flag, raised in the spring breeze
• Celebrate the great birthday with her
• Cultivate the fertile soil all year round and live up to the motherland
• Home has beautiful mountains and rivers, country has beautiful years
• The world is big, and you happen to have a vacation.
• Run through the crowds of people and head towards the mountains and the sea.
• I hope you can eat all over the country and still be as slim as before when you come back.
• Mountains, oceans and fields will always be here for you

2. Cold Dew

"In September, the dew is cold and is about to condense." When the Cold Dew arrives, the bleak atmosphere of late autumn also comes, and the dew is about to condense into frost. It is especially important to keep warm in food, clothing, housing and transportation.

Key Angles

1. Traditional solar terms: As one of the unique solar terms in China, Cold Dew can be used to create a sense of Chinese style on posters, using cartoon ink illustrations, or the likes and dislikes of the old almanac, combined with farming rhymes.

2. Human warmth: The weather gets colder during the Cold Dew season, but human warmth can become stronger, and food can bring people closer together.

Brand Case

1. Cha Yan Yue Se

It adopts the Chinese ink painting style, with large red leaves painted on it. People begin to wear long sleeves, indicating that the weather is getting cooler and the Cold Dew has arrived.

2. Qia Qia

It adopts the layout of the old almanac, combined with auspicious events and farming mnemonics, which is very Chinese in style.

3. Calbee

The poster uses traditional Chinese style illustrations. The chrysanthemums swaying in the wind represent the cooler weather, and the cereal represents the brand product.

4. Jiang Xiaobai

The Cold Dew season is cold, but human feelings can become warmer. Combined with the fact that alcohol warms the body, the selling point of the poster highlights the distance between people.

5. KFC

The poster uses porridge as its selling point, and drinking porridge to warm up the body contrasts with the cool breeze of late autumn.

6. McDonald’s

Cold Dew is the season of harvest, and the rice grains in the painting, along with the accompanying text, also indicate that the rice used by the brand is of very high quality.

Leverage copywriting

• White dew appears in the idle garden, and the breeze scatters the morning clouds
• Don't think it's too cold up there, savor the fragrance of the dew in every household
• Enjoy the autumn scenery with golden wind and jade dew, and the fragrance of rice in silver frost and mist
• A cup of Cold Dew sake, a line of wild geese flying together, a field of yellow leaves in autumn
• Ginkgo dew dyes the river with autumn mood
• Condensed air flows out, moistening everything
• The night dew is cold, everything is autumn
• Before the cold weather sets in, I'll start eating. As long as I gain weight in the fall, I won't be afraid of the cold in the deep winter.
• In the slightly cold season, I hope the smoke from the cooking stove at home will always be warm and protective.
• The wind blows and the autumn rain is heavy, just waiting for the beautiful return

3. Frost

"In the middle of September, the air is cold and condensed, and dew turns into frost." During the Frost Descent period, the temperature difference between day and night is large, and autumn dryness is obvious. The dew condenses into frost, sparkling and sparkling, which is also a beautiful sight.

Key Angles

1. Flavorful food: Frost’s Descent is the season of harvest. You can add the delicious food of this time to the poster to remind people to pay attention to health preservation, stay healthy, and nourish themselves.

2. Color selection: Use warm yellow-orange tones to create an autumn atmosphere, and add elements such as persimmons, maple leaves, barns and wheat fields.

Brand Case

1. Cha Yan Yue Se

It uses traditional Chinese ink-and-wash illustrations, combined with the tradition of eating persimmons during the Frost Descent Festival. There is also a cup of Cha Yan Yue Se drink next to the girl in the painting. I like these small details.

2. HEYTEA

Hot tea combined with frost warms the chill of autumn, and the thick milk cap on the tea almost overflows, which is so tempting.

3. Ziyan Chicken with Various Flavors

The poster is presented in the form of a clock. Every moment is an important node of the brand. Frost Descent, as the last solar term in autumn, also indicates the change of seasons and keeps going.

4. Qia Qia

Frost Descent is also a time of harvest, with autumn harvest and winter storage. The brand uses elements such as golden color, barns, and wheat fields to express a great harvest.

5. Luzhou Laojiao

Frost is the time when plants are withered, but the wine cellar is still active, which is what the brand wants to express, to highlight the excellence of the wine.

6. Nayuki’s Tea

Using a very simple illustration, the branches are dotted with fruits, and the girl is wearing a sweater and holding a drink, which means late autumn is coming.

Leverage copywriting

• Frost falls and branches turn white, warm wine awaits winter
• The dew is deep and the flowers are cool, the frost is falling and the crabs are plump
• The grass and trees are covered with frost and flowers, and the nine bends are full of fragrance
• Picking red persimmons in the courtyard and smelling the fragrance of chrysanthemums under the eaves
• The frost-stained persimmons on the cold branches are red, and the lakes and mountains are full of autumn.
• The autumn wind brings in the sweet fragrance of osmanthus, and the sweet and moist frost flowers are intoxicating
• Frost dyes everything, the river and sky are renewed
• The garden is in late autumn, and the fruits are covered with frost
• The autumn is coming, the frost is coming, the reeds are white
• Holding a touch of autumn sunshine, the gentle time is quiet and beautiful

4. Double Ninth Festival

The ninth day of the ninth month is the Double Ninth Festival. People go up high to pray for blessings, go on an autumn outing to appreciate chrysanthemums, and enjoy the beautiful autumn scenery. "Jiujiu" means health and longevity, but it also means being grateful, respecting the elderly and visiting relatives.

Key Angles

1. From the perspective of customs: Climbing high and looking far implies that life will be better and better; family reunions and the unsolvable homesickness, with the addition of chrysanthemums, drinking, snacks and other elements.

2. Be grateful and respect the elderly: Caring for the elderly can be started from the traditional "gratitude" perspective, loving and respecting the elderly, or it can be proposed from a creative perspective, such as the childlike innocence has not been lost, and returning home is still a teenager.

Brand Case

1. Laiyifen

Combining the custom of climbing heights on the Double Ninth Festival with the poster’s main product, Yunpian Cake, symbolizes a step-by-step improvement in life.

2. Mengniu

The word cloud of Chongyang Festival and brand products is used to outline the image of the old man, which is consistent with the characteristics of milk that is suitable for all ages, implying that giving milk as a gift can show filial piety.

3. Wanglaoji

Double Ninth Festival is also a festival for family reunion. Combining the product tone and name, the slogan "climb the heights to reunite and wish each other good luck" was proposed, which is also a very conducive marketing point.

4. Luzhou Laojiao

Using the father and son playing games together shows the warmth of family love, and also highlights that the elders still have a childlike innocence and are still full of energy.

5. Wuliangye

Using the form of traditional Chinese painting, the silhouettes of old people supporting each other highlight their homesickness. A bottle of Wuliangye nearby implies their longing for their hometown.

6. Daoxiang Village

Traditional food is used to echo traditional festivals. As Double Ninth Festival falls in autumn, the autumn mood is expressed through the golden peach cakes.

Leverage copywriting

• Accompany you to climb high and see far, accompany you to flow slowly
• The autumn breeze is better than the spring, and the Double Ninth Festival comes again every year
• In the past you accompanied us to grow up, now I accompany you to be young
• You lifted me up when I was a child, now I will climb with you
• Climb higher and higher to broaden your horizons, and every Double Ninth Festival is better than spring.
• May the Double Ninth Festival be celebrated every year and may every year be peaceful.
• Climb high to see the view, drink wine together to appreciate the mountains and sea, and talk about the good old days
• The moon is bright in the sky, climbing high and enjoying the autumn
• After half a lifetime of wandering, I feel all kinds of emotions when I return home on Double Ninth Festival
• White hair, sea of ​​clouds on the mountain, gentleness always accompanies me

Double Ninth Festival Poster Template

*The image is from the Canva template library

5. Halloween

Halloween, the eve of Halloween, is of course a night of carnival. People cosplay as ghosts and toast passionately without getting drunk. Costumes, drinks, snacks, etc. are all points for businesses to conduct marketing and even cross-border cooperation.

Key Angles

1. Food perspective: alcohol, beverages and snacks are essential for a party, especially with the classic slogan "Trick or treat", the marketing points of the poster copy can all revolve around this.

2. Dress-up angle: Another feature of Halloween is dress-up. Merchants can use this to carry out marketing. Dressing up the products is a feasible method, and cooperating with makeup, filters, etc. is also a good choice.

Brand Case

1. Oreo

Combining the Halloween slogan "Trick or Treat", it can be rewritten as "Trick or Treat without Oreos", which is also very catchy.

2. JD Fresh

The classic Halloween pumpkin-lantern element is used, and the food also has little people dressed up for Halloween, linking trick-or-treating with eating.

3. vivo x Perfect Diary

"Dress-up" is also the theme of Halloween. Vivo has teamed up with Perfect Diary to launch a "one-click makeup change" filter function, which is also very relevant.

4. McDonald’s

This series of posters compares the products with their original appearances of the food, and the magic mirror element also has a very Halloween atmosphere.

5. Coca-Cola

It is very interesting to contrast some slightly scary elements with cute images.

6. Xiaohongshu x Rio Cocktail

The classic Halloween image of a witch is sitting on a wine bottle, and the silhouette effect also leaves room for imagination, which creates infinite possibilities for transformation.

Leverage copywriting

• Today I am playing the role of a drunkard.
• I don't want to be a ghost today, I just want to be your sweetheart
• Be a cute little zombie and jump into your heart
• Today is Halloween, I decided to play the poor ghost
• Some people are cute ghosts, some are cowards, but I am different, I am a glutton
• Candy will melt, but innocence will never grow up
• “Trick or treat!” “Neither, a kiss.”
• Ride on a broom like a witch, from night to day, and enjoy the stars, moon and sunshine.
• I want to celebrate Halloween with you and be the sweetest trickster in your heart.
• After being serious for so long, we almost forget that we were once little devils.