How can I get the original logo of Toutiao account?

Many writers who write for Toutiao accounts are very frustrated because they cannot get originality certificates.

The review of original content on Toutiao accounts is mainly done manually, and there is a dedicated review and evaluation team to conduct the evaluation. Today, I will combine a large number of articles to take you to understand the manual evaluation standards for original Toutiao accounts.

I found many authors whose Toutiao original works failed to pass the certification, as well as those who passed the certification but had their works revoked, and asked for the public account links corresponding to their Toutiao articles as a material library. Hope this helps.

Today's article will be roughly divided into these 5 parts:

1. How important is the original mark of Toutiao account?

2. Which authors does the platform want to give the original label to?

3. Specific evaluation criteria for original bids

4. Common reasons for failure of original bid

5. Originality mark application is not that difficult

1. How important is the original mark of Toutiao account?

I have always emphasized that if you want to create a headline account, you must work hard to get the original label, because the difference between having an original label and not having one is too huge. If you look at the monetization path of Toutiao, you can clearly perceive this difference.

1. Impact on advertising revenue

For the same article with 10,000 views, the advertising unit price will be obviously different with or without the original mark. The unit price difference can usually be 5 to 10 times, or even higher.

The reason is simple. Those who can get original accounts generally have higher-quality articles and higher creation costs, so they deserve a higher share.

2. Awards for the Influence Qingyun Program

The Qingyun Project is a reward for high-quality articles on Toutiao accounts. Only when the account has an original label can the articles participate in the Qingyun review.

The Qingyun Project currently selects at least 100 winning articles every day, and a maximum of 1,000. The author will receive 1,000 yuan for the first winning article each month, and 300 yuan for each subsequent winning article. 200 monthly authors will be selected every month and each will receive 5,000 yuan in cash. If Qingyun wins more than 4 awards each month, there will be a chance to sign an annual contract.

3. Affects the activation of various advanced functions

Most of the advanced functions (double titles/repost lottery/e-commerce functions, etc.) are only open to Toutiao authors who hold original labels.

Many Toutiao authors know that the originality mark is important, but they have not received it after writing for a long time and they don’t know the reason, which makes them very frustrated. In fact, it is not difficult to get the originality mark if you master the skills and write carefully. Of course, the prerequisite is that you know the standards of the Toutiao platform.

2. Which authors does the platform want to give the original label to?

All content ecosystem platforms must think about a question: To whom should my traffic and revenue go?

Toutiao’s answer is: to give priority to high-quality creators of various content themes. In the field of articles/long videos, currently, the typical standard for judging whether an account is a high-quality creator is whether it has obtained the original label . (Other topics, such as Q&A/micro headlines/short videos, also have their own standards)

Many Toutiao authors who do not have the original label have the following question: My content is all original, so why can’t I apply for the original label?

Because the original label is the platform’s overall recognition of the content quality of the Toutiao account. It is not possible to get the original label just because the content is original. To take an extreme example, an article of 300 words consists of 10 identical sentences, and the content is all written by oneself. Should such an article be marked as original? The answer is obvious.

Some authors may say that since there are already original authors, their subsequent articles may also become watered down. This is indeed possible, so every once in a while, the system will re-evaluate the content of the original author. If the content is watered down, the original label will be cancelled.

To sum up, the original label of Toutiao is intended to be given to creators of high-quality graphic and text content. It only has to do with the quality of the article, and has nothing to do with the number of readers, or other content topics such as Weibo headlines/Q&A.

3. What are the application criteria for original targets?

In the background of Toutiao, you can see the application entrance for originality. To apply for "original text and picture" with a normal Toutiao account, you need to meet the following conditions:

• Real-name authentication completed
• Account registration time ≥ 30 days
• In the past 30 days, ≥10 pictures and texts have been published
• There is no audit record of original tags in the last 30 days
• No record of plagiarism, posting indecent content, violating relevant national policies and regulations, etc.

The original label is reviewed by both machine and manual.

Accounts that meet the above basic conditions will enter the manual review pool. The platform operator will determine whether to give the original label based on whether the content is of sufficient quality. What confuses many writers is the standard of so-called high-quality content.

What are the standards for high-quality accounts?

1. Original content, articles are vertical to 1~2 fields

2. Clear structure, concise layout, and clear pictures

3. The content has a lot of incremental information, which can give readers a sense of gain

4. Strong readability, smooth text, and highlighted key points

5. No tendency to have problems such as clickbait, false content, or marketing

You can visit more big accounts in the field, or look at the Qingyun Project article list on Toutiao to see the standards for high-quality articles. In addition, many official Toutiao accounts will also publish award-winning accounts of the Qingyun Program in their respective fields. The winning articles of the Qingyun Project in the picture below are updated every day and are the best example.

In order to make everyone feel more clearly, we will analyze the reasons for the failure of original label application based on some articles. Because I am more familiar with accounts such as parenting/emotions/psychology/aesthetics/inspirational articles, the cases are mainly based on these accounts.

4. Summary of reasons for failure of original bid application

Yesterday, I collected more than 120 articles from authors who did not pass the originality mark or whose submissions were approved but later revoked. Thank you to all the authors for your authorization and support. The cases in the article only represent the current writing status. I believe that everyone will continue to improve in the future and win the originality mark.

According to my observation, the reasons for the failure of original bid applications can be mainly divided into the following categories:

1. Account articles are scattered

Toutiao articles are more like self-media, not personal diaries, and the articles should focus on 1~2 areas. Avoid posting about scattered things. Post about food today, travel tomorrow, and work the day after tomorrow. In fact, content that focuses on a certain field is more likely to gain readers' trust.

Some authors will feel anxious when reading this, because they write hot articles, sometimes they may focus on parent-child topics, and sometimes they may focus on marriage and love. It doesn’t matter. Some fields are inherently interdisciplinary fields. For example, an opinion article about how a mother-in-law raises a child can actually be considered a parent-child article or an emotional article. As long as your post content can focus on 1~2 areas. The content in some areas does not have particularly clear boundaries.

Whether the account content is focused is mainly judged by the proportion of posts. For example, if you randomly pick out 10 articles, are there 6 or more articles that focus on a certain field? If so, even if the account posts vertically.

The originality assessment mainly examines at least 10 articles from the date of application submission, while taking into account the overall level of the account. If the fields of previous publications were scattered, you must at least ensure that the content of the 10 or so articles before applying for the originality mark next time is vertical.

2. The article is not easy to read

(1) The sentences are not fluent and contain many grammatical errors.

Case: Why is it always you who gets hurt? Because you don’t understand human nature, you don’t understand love

Analysis: This article lacks a subject in many places, and there are sudden turns in some places, which often make readers feel confused. Moreover, the entire text is filled with British-style periods, and the punctuation is obviously incorrect.

case: Book Review | Parenting is a process of self-healing

Analysis: Many long sentences have no punctuation, which is a bit scary.

(2) The content is incoherent and jumpy

Case: Why is it always you who gets hurt? Because you don’t understand human nature, you don’t understand love

Analysis: There is a large jump in ideas between paragraphs, readability is poor, and the sentences are incoherent. It’s quite tiring to read.

Case: Over-dependence is a pathological condition. Cultivating children's sense of security is the first thing parents should do.

Analysis: More like a reading note than a book review. Reading notes cannot be labeled as original. At least they must explain and comment on the book's ideas in light of one's own thoughts and experiences, to be valuable. This article lacks necessary transitions between many paragraphs and sentences, and the artificially forced segmentation feels heavy.

(3) Too much preaching, poor integration of cases and opinions

Case: Do you dislike high salary or like low salary?

Analysis: The whole article is full of mumbling and reasoning, which is a bit confusing. Moreover, this theory does not contain anything eye-opening and contains little information.

3. Structural incompleteness, imbalance, and chaos

(1) The content ratio is unbalanced and the content starts well but ends poorly

Case: The correct way for parents to get along with their children: awe and respect for life

Analysis: Readers were looking forward to the ending, but it ended hastily and abruptly.

case: Your good luck is hidden in your hard work

Analysis: This ending feels too short.

(2) Incomplete content and structure

case: When did you decide to give up the person you loved?

Analysis: I feel that it is difficult to support an article with two parts, and I always feel that it is not finished. Moreover, these two parts don’t really stick to the title, and it feels like they’re wandering off the topic as they’re being written.

case: What should I do if the distance between me and my significant other becomes increasingly distant?

The introduction is good, but the arguments in each section are not developed. Especially the second and third parts, which were obviously not elaborated.

(3) The content is disorganized and the logical relationship is unclear

Case: "Heidi and Grandpa": Why a little girl can warm and heal so many people

Analysis: The subheadings of the four parts are neither parallel nor in a progressive logical relationship, which looks very awkward. If you can't find a subheading, you don't have to write it. You can't force a subheading.

case: "Parents are a wall between us and death"

Analysis: The logical relationship is messy, and it feels like the author just writes whatever comes to mind.

The chaotic structure is often caused by the writer's confused thinking. It is recommended to make an outline before writing. In addition, it is recommended that the article have an introduction . If the article starts with one, two, three, and four, it may feel abrupt in many cases. (Pure personal advice, no need to refer to it...)

4. The clues are not clear and the key points are not highlighted

The typical feeling is that after reading it, you still don’t know what the author wrote throughout the article, and you have to read it again to know what the author is talking about.

(1) No layout or confusing layout

Case: If someone doesn’t love you, he will not look down on you even if you are humble.

Analysis: It is recommended to divide the article more clearly through typesetting. It is bolded now, but you still need to be patient to find clues.

Case: Why is Ada Choi's marriage so enviable? You will understand after watching "My Favorite Women"

Analysis: The long article has basically no layout, and the main clue is not clear enough. It is recommended to divide the article into several parts, and add subheadings to each part to make the structure clearer.

Case: Marriage laws are becoming increasingly unfavorable to women, so why do women still get married?

Analysis: Typing errors lead to confusing structure

case: Major mistakes made by Chinese families: Grandma becomes a slave and grandson becomes grandfather!

Analysis: Too many pictures interrupt the continuity of the article.

Summary: Either use typesetting to make the clues clear, or use clear connecting sentences to advance the article so that the clues of the article appear clear . Personally, I think that if you are not very confident in your writing, I strongly recommend using typesetting to make the clues clearer and more specific. Readers are impatient, so don't make them search for clues in your article.

In fact, a very simple layout can be:

• Divide the article into several parts according to the context, and it is best to add subheadings if possible. If you cannot add a subtitle, at least have a serial number 123. It is recommended to use the title symbol in the background of Toutiao to display the serial number in bold. You can also directly use some of the picture numbers on the official account.
• The key sentences in each section are highlighted in bold
• Each part has pictures, and the article has at least 3 pictures (more conducive to recommendation)

(2) There is a lack of connection between the parts or the connection is abrupt

Case: The man who gave birth to two daughters said on his deathbed: I have no regrets

Analysis: Each part seems to be a separate article, and there seems to be no argumentation or sticking to the topic.

Case: To discover the beauty of nature, we need to give children a pair of observant eyes

Analysis: The feeling of being haphazard is quite obvious. The author writes whatever comes to mind, and there is no connection or transition between the different parts of the article. It is just written in a forced manner.

Case: The romantic love we expect is not true love

Analysis: Readers may feel anxious when reading the first few parts because the clues are not clear enough and there is a lack of transitions and hooks to attract readers to continue reading.

case: What can we do to save our "three inconsistent views":

The transitions between many paragraphs in the article are very abrupt, which will confuse the readers.

5. The argument is weak and lacks information

(1) Lack of own opinions

Case: "Half Life": All destiny is "man-made":

Analysis: Half a Lifelong Romance is all about telling a story, and there is not much incremental information. It's like retelling the story.

Case: Facing every bad situation like Heidi, not only changed yourself but also influenced others

Analysis: It basically just retells the story of the movie, without much of its own opinions, etc., and too little incremental information.

(2) The viewpoint is too simple and contains too little information

Case: When an adult collapses, they can only return to their original position quickly.

Analysis: The article's point of view, whether it is the cause or solution of adult collapse, is too simple and is written as something that almost everyone knows. This is a typical case where there is too little incremental information, and it is difficult for the article to provide readers with new gains.

Case: My family buys a house and yours renovates it. How many unhappy marriages or regretted marriages started from this moment:

Analysis: Too many opinions and too little argumentation. Very weak and does not provide much information. Moreover, the language is too colloquial, with a nagging and mumbling feeling, and it doesn't seem like a mature opinion article.

(3) Insufficient materials and insufficient argumentation

Case: Be a loving mother with rules

Analysis: The content of the story is too weak, it is just a simple argument, the amount of information is not very large, it feels like just a pile of material

Case: 67-year-old grandmother helps her husband learn to drive: It is never too late to learn anything for those who have love in their hearts:

Analysis: The amount of information is small, the argument is not very sufficient, and it feels like the article ends with a few points expressed in the latter part.

(4) The materials are complicated and the arguments are not clear

case: "The Call", a comedy that tells the sadness of middle-aged women:

Analysis: There is a lot of material, and it feels piled up. There is too much to say, but it does not seem to stick to the title and the core point of the article. It's not easy to finish reading, and it feels like the views and the material are two different things.

Case: The man who gave birth to two daughters said on his deathbed: I have no regrets:

Analysis: Each part of the article seems to be a separate article, and there seems to be no argumentation or sticking to the topic. The connection between the parts is very abrupt.

case: "All Is Well": Exposing 4 heartbreaking family truths

Analysis: Each part focuses too much on storytelling and is too wordy, but when explaining the story, it does not stick to the small themes of each part, so it is easy to lose the clues and the story feels rather messy.

6. There are serious clickbait titles and marketing activities.

Many writing classes take pride in teaching students to write articles that get 100,000+ headlines, with titles that are extremely eye-catching. Little do people know that clickbait accounts will never be able to obtain original labels, and will certainly not have various advanced functions and monetization possibilities. The reason is simple. No platform will support accounts that maliciously attract attention.

Toutiao has been cracking down on clickbait titles for several years. No matter what the article is like, as long as it is a clickbait title, it will not be marked as original. Many authors may wonder: What is the difference between an attractive title and a clickbait title?

Toutiao has a tool to identify low-quality headlines, which writers can use to check themselves: Linghound Assistant

In addition, there is a simpler way to distinguish: ask ordinary friends and classmates around you whether they think the article is clickbait. If ordinary friends think the content is clickbait, then it is clickbait. To be honest, I think writers generally know clearly whether a title is a hit or miss.

If you are still very confused, please pay attention to the Toutiao account "Toutiao Double Headline Selection" , which contains a lot of headline types that Toutiao strictly cracks down on. There are two types of clickbait headlines: one is exaggerated/false/shocking, and the other is vulgar, both of which are very bad.

Examples of exaggerated/false titles :

Examples of vulgar titles:

Marketing behavior mainly refers to articles with QR codes/traffic diversions, etc. I think everyone should have no objection to this, so I won’t say more.

7. Other issues

(1) The content is not original

There is no need to say more about this. Toutiao’s machine system can check for plagiarism across the entire network. When evaluating original bids, manual review will be conducted. It is impossible to give original label to non-original content.

(2) The content is too personal

Case: Dabao who doesn’t want to be hospitalized

Case: If a mother doesn’t eat well with her children, she shouldn’t go out to eat with them. This father said

Analysis: If the content of the account is all similar daily ramblings, it is not easy to get the original label. Words have many functions and are great for recording your life. However, the original label of Toutiao accounts is currently more inclined to be given to accounts that are more "self-media", and more emphasis is placed on the value to readers. You can write about your personal life, but you must have a point of view.

(3) Unstable account quality

Many authors have good problems with individual articles, but the quality of the articles posted on their accounts varies. Some of the articles are obviously not well written. Don’t post this feeling on Toutiao. There is no need to write just for the sake of writing or to write articles that are not good enough. Some authors cannot distinguish between Weibo Toutiao and articles, and post short content from Weibo Toutiao into articles. This must be paid attention to.

( 4) Poor typography

• For opinion articles, it is recommended to have an introduction instead of just starting with one, two, three, four, otherwise it will be a bit abrupt.
• It is recommended that the article be divided into several major parts, and it would be best if each part can have a subheading. Don't read the whole article, as it will be too stressful.
• In each section, please put the core ideas in bold.
• It is recommended that the article be accompanied by at least 3 pictures, with at least one picture for each part.

The above points are all very important. It is recommended that you read them carefully and try to follow them.

Some authors may say that the layout of that XXX account is also very bad, and it also has an original label. In this regard, I would like to say: First, other people’s content may be very hardcore, which completely covers up this shortcoming. The article does not need to be divided into several parts and the clues are very clear. It is very readable and attracts you to read from beginning to end. Second, there is also a possibility that the content of this account was good before, but later it became watered down. Who can guarantee that the original label will not be cancelled later?

5. Originality mark application is not that difficult

To sum up: Generally speaking, if an article has original content, a clear topic, a complete structure, and can be self-consistent, it is basically a qualified article. If the articles of an account can basically maintain the same quality, there will be no problem in applying for the originality mark.

Objectively speaking, this standard is not very strict. Most authors who write seriously and have a basic level of writing skills can get it. Even if you haven’t applied for the originality mark yet, as long as you work hard and your writing skills improve, you will definitely get it. And as long as you put your heart into it, it won’t take too long, maybe one or two months, or maybe even longer.

The original mark is a bit like the examination system. As long as you pass a certain score line, you will definitely get an excellent grade. It’s similar to when you were studying, as long as you scored 80 points (out of 100), you would be considered excellent.

Related reading:

1. Master these 3 Toutiao account operation skills and easily pass the original creation!

2. 6 core skills for operating Toutiao accounts!

3. Toutiao account operation: Here is a reusable methodology for increasing followers!

4. Toutiao account operation: Deconstructing the user life cycle of Toutiao today!

5. Toutiao account operation and promotion, do you know all these?

Author: Jingjing

Source: I Dark Horse