What are the common keywords for Baidu search promotion? Keyword classification!

What keywords can I choose?

Keywords are used to capture interested netizens, who are also your potential customers. Assume that you are a potential customer and try to write every keyword you can think of. Put keywords with similar meanings and structures into the same promotion unit. Similar meanings are to ensure that multiple keywords and creatives in the same promotion unit have a high relevance, and the same structure is to ensure that when wildcards are inserted into the creatives to get red , the sentences can be smooth at the same time to achieve better promotion effects.

Here are some common keywords for targeting potential customers:

1. Product Word

Product words can be the broad categories of products/services you provide, or they can be subcategories of products, which may be specific to the type, model, brand, etc. of the product.

The former include "English training", "flowers", "pet supplies", "cars", etc. These words have a large search volume, can cover more potential customers, and the competition may be fierce; the latter include "IELTS listening class", "buy roses", "Royal cat food", "Audi A4 price", etc. The search intent of these words is generally clearer. It is recommended that you focus on highlighting your product features in your creativity, clearly convey selling points such as price and promotion, seize the attention of these potential customers, and promote conversion.

For different industries and companies, the distinction between major and minor categories of product words may be different. For example, "IELTS training" may be a major category for a specialized IELTS training institution, but it may be a minor category for an institution that handles registration for various training businesses. Please flexibly grasp this based on the nature of your own business.

Since Internet users have different search habits, you may also consider using abbreviations or aliases for certain product names, such as "IELTS" - "IELTS English", "dry cleaning machine" - "dry cleaning equipment", etc.

2.  Popular words

That is, some spoken expressions that netizens may use, which may appear in the form of interrogative sentences and declarative sentences, such as "I want to open a dry cleaning shop", "Which English training institution is good", "How can I learn English well", etc. Those who use this type of search terms are generally individual consumers. Their main purpose of searching may be to obtain information. Their level of attention to commercial promotion results may vary, and the conversion effects and commercial values ​​they bring to you may also vary. We recommend that you try this based on your own business characteristics.

3. Regional words

That is, the combination of the above product words, popular words, etc. and regional names, such as "Beijing French Training Class", "Shanghai Intra-City Express", etc. The commercial intentions of netizens who search for these words are clearer. They generally hope to consume/purchase locally. We recommend that you highlight the regional convenience of your products/services in your creative.

4. Brand word

That is, keywords containing your own brand, such as "Baidu", "Youa", etc., or some proprietary brand asset names, such as proprietary technologies and patent names owned by your company, but you cannot submit keywords that infringe on the intellectual property rights of others.

5. Crowd-related words

Internet users do not directly express their demand for products/services, but the search terms express other related interests, which may be highly overlapped with your potential customer base. You can present the promotion results to these netizens with potential needs, attract their attention and stimulate their desire to buy. For example, netizens who are interested in studying in Korea and recruitment by Korean companies may have potential needs to learn Korean and may also be your potential customers.

Introduction to Baidu search promotion information flow advertising!

How does Baidu search promotion charge? Introduction to charging standards!

What regulations should be followed when adding keywords to Baidu search promotion?

Baidu search promotion, why are the added keywords not suitable for promotion?

Baidu search promotion keyword optimization techniques and methods!

What are the common keywords for Baidu search promotion? Keyword classification!

Introduction to Baidu search promotion broad matching method!

Introduction to Baidu search promotion precise matching method!

Baidu search promotion negative keywords/What are precise negative keywords?

Baidu promotion Juping advertising delivery mode, targeting method, and selling price!

Tips on using wildcards in Baidu search promotion!

Creative writing and optimization techniques for Baidu search promotion!

Tips for using the URL displayed in Baidu search promotion!