The formula for becoming a Tik Tok influencer worth $1 million!

Tik Tok has become more and more popular, and various types of Tik Tok education are emerging in an endless stream. No one can tell what a truly good Douyin education system is. However, as craftsmen, no matter what, we have to ask ourselves three questions?

1. How do craftsmen use the internet celebrity formula worth 1 million?

2. How can craftsmen make good use of algorithms instead of being tamed by them? Let Tik Tok’s algorithm work for me?

3. Why do we say that every craftsman who makes good use of Douyin and becomes a Douyin internet celebrity is sitting on a rocket?

From September last year to today, I have carefully studied more than 100 internet celebrity hairstylists with more than 100,000 fans on Douyin in dozens of cities.

They all seized the dividends from Douyin in a timely manner, and their performance at least tripled. The most exaggerated example I have seen is that the performance increased 20 times in one month and has continued to remain stable to this day.

I have classified and reorganized these common characteristics and would like to share them with you today.

In May 2019, the monthly active users of short videos reached 800 million, of which 500 million were Douyin users. Half of mobile phone users play Douyin every month, with an average usage time of more than 80 minutes.

So-called:

5 minutes on TikTok is like an hour in the real world

You have to pay attention to this set of data, because

Where there is time, there is opportunity

To this day, many craftsmen still disdain to become an internet celebrity and think that playing Tik Tok is a waste of time.

That’s because you have been tamed by TikTok, and you are its slave. A real master should tame TikTok instead.

I tell you, this is what you don’t understand about the Internet.

The essence of the Internet is to improve efficiency

To be more specific, it means improving the efficiency of information transmission.

Information has undergone three changes in the Internet era.

• The first time, it was people looking for information that made Baidu successful.
• The second time was when people looked for people, which created the air-level application WeChat.
• The third time is to find people through information, both Toutiao and Douyin belong to this category.

How to make good use of these tools is something that craftsmen of every era have studied and participated in. As a beauty industry practitioner who is curious about this world, it doesn’t matter whether you play with them or not.

Do you want to understand and comprehend the following points:

• Do you want your daily personal works to be known by more and wider Internet consumers?
• Do you want to establish a base for spreading your word of mouth in the most popular and active places?
• Why not use your daily works and the TikTok algorithm to help you amplify your reputation?
• Do you want to record your satisfied customers every day in the form of short videos, so that they can become a basis for new customers to quickly trust you?
• Do you want to share your unique skills and characteristics with more people so that people who like you can find you quickly?
• Do you want to establish and optimize your own feedback loop on the most trendy platform, perfect your own evolutionary path, and drive your evolutionary flywheel?

If you want, please follow me.

Get ready, I'm now going to take you on the journey of becoming an internet celebrity designer.

Please sit tight, fasten your seat belts, and don’t get off the car. Brother Guang will take you on the Douyin rocket that will double your income.

1. 1 million influencer formula

I borrowed the formula for becoming a 1 million internet celebrity shared by He Xiangjun at the opening ceremony of Get University. To suit craftsmen, I made some optimizations to make it more suitable for each of us who makes a living by craftsmanship.

He Xiangjun said that the reason why this is a million-dollar formula is that the average effective advertising budget for a company on Douyin is 1 million yuan. If you don’t follow this formula, you may not get any marketing results, but if you follow the formula we mentioned, there is a great chance that you can make 1 million on Douyin.

Everyone can use this formula as your template to become a TikTok celebrity with 1 million followers.

Next, I will share my thoughts with you.

2. What is a racetrack?

Just like positioning theory, to become an internet celebrity, whether you are an individual or a brand, the most important thing is to choose the track.

Using Tik Tok is very different from using Moments. In Moments, you need to show the depth of your thoughts and your humor.

The richness of your life and your optimism and positive energy.

But on Tik Tok you must be dedicated, you must be vertical, you must be focused, you must be single-minded.

Because TikTok will predict the type of users who like you based on the works you post, and push them to your target customers based on this. If you post too much content, it will be difficult to find your precise user group.

If you choose a track, you cannot change it casually. You cannot have short hair today, long hair tomorrow, dye it the day after tomorrow, and start making a video of delivering couriers the day after tomorrow... I am talking about hairdressing here. If you are doing beauty or manicure, or hair care or even ear cleaning, the things you pay attention to are similar.

In this way, Douyin won’t know how to position you. If it can’t position you, it can’t push you to targeted customers, and you won’t be popular.

Then no matter how well you shoot your video, it will be useless. The reason why many people have been shooting Tik Tok videos for many years but still haven’t become popular is that they didn’t choose the right track.

The key to choosing a track is to avoid trends. What is meant by avoiding trends is not to enter a field where top celebrities have already appeared, but to discover the blue ocean.

Go find those blue oceans where few people appear, where you can swim.

For example, each of us likes good looks.

Most of the internet celebrities in the Douyin videos I usually play are like this, with good-looking boys and girls dancing, cool scenes, cool selfies, funny daily plots, wonderful reversals, and indescribable beauty...

Are these important? important.

It can add points to your playback volume, but it is not the whole reason for your popularity, and it may not even bring positive feedback to your performance.

Don’t say that you don’t need to do this. It really seems like even if you want to do it, you can’t do it because these major categories have become a bloody battle. There are too many people playing, too many competitors, and they are too powerful.

Moreover, it is difficult to become a leader in this field. Even if you become a leader, the monetization value of a single fan is not high.

But, I want to tell you. Regarding the beauty industry, whether it is washing, cutting, blow-drying, or perming, dyeing, and care, it also involves customer relationship maintenance and communication. All the sub-sectors are worth redoing in your city.

Such vertical fields are still in the blue ocean stage, and there are opportunities to become the leader. Moreover, the fan value is very high, and the value of conversion to the scene is particularly great.

Let’s take a look at this teacher. His name is Lei Ming. He is a designer for a store called Fazun on the 4th floor of Maoye Department Store in Huaqiangbei, Shenzhen.

1. It entered the blue ocean field very early and occupied the minds of women aged 25 to 45 who wanted to perm their hair.

Second, it combines his personal characteristics, making him look younger, thinner, producing good works, and continuously outputting works.

3. My image is honest and solid, which makes it easy to build trust. Fans are particularly easy to convert.

4. He has 590,000 fans, and his sales in September last year were over 20,000. Now his monthly sales are around 400,000.

Go search his TikTok and see what you can see from him? Welcome to interact with me in the comment area.

This is about choosing the track, and we come to the second element of the million-dollar formula.

3. Character settings

The personality setting of an internet celebrity is essentially the selection of labels.

Because TikTok is a purely algorithm-driven platform, the food that feeds this big monster is your label.

No matter how handsome you are, how many customers you have, how good your reputation is, or how advanced your technology is, if you have no place to spread it, or even cannot spread it, then you must first decode this person and translate you into a set of labels.

The process of designing labels is as follows: we select labels based on four aspects: vision, auditory skills and expression.

Let's look at a little brother:

He has 330,000 followers and works until 18:00 every day. I think this craftsman is amazing.

His visual label is to turn dialogue into words and visualization;

Hearing is the conversation he has with his customers;

Skill is the effect that his customers feel when they are served by him.

The scenes he expresses are his daily work.

I summarized and think he did these four things right.

First, he chose the right track. His goal was to record the entire process of customer communication to increase the sense of reality.

Second, his scenes are his shop, his life, his work, his home, his career, and his dreams.

Third, after reaching a bottleneck in the growth of followers, we created a lot of hair cutting effects for men, especially some bald men, to satisfy users’ curiosity and new needs.

Fourth, his visual performance is excellent and his personal image is in place.

4. Visual impact

For example, this designer named "Deng Sanjiang", my friends and I joked that if he didn't work on Douyin, he would probably starve to death.

Because it is so personalized, it is TikTok that made him successful.

You saw this person and this was the first impression he gave you.

Is he extremely beautiful or extremely ugly?

Does he have any special behavioral awareness?

He has 220,000 followers. I think this guy is awesome. Focus on your own vertical field. It’s your business whether you like it or not. I just publish my work.

To sum up, I think he did these three things right.

1. His visual personality is his short red hair, and his auditory personality is the special music.

2. He insists on having the hairstyle he wants. You may think he is extremely ugly, or he may think he is extremely beautiful, but no matter what, he is very distinctive. The characteristics of his work seemed exaggerated to 90% of the craftsmen, leaving a deep impression on them. Therefore, it is enough for him to capture 10% of the group on Tik Tok who like his works.

3. He doesn’t speak, but each of his works is visually very powerful.

5. Catchphrases

Your distinctive language, dialect or catchphrase.

We should deliberately refine our own catchphrases and use them as auditory labels.

For example, Li Jiaqi’s: oh my god.

If you want to know about internet celebrities in the beauty industry, you can take a look at Teacher Anzhe from Chengdu.

Teacher Anzhe has the characteristics of a natural drama actor in Chengdu. His popular videos basically create strong conflicts, and his vision, hearing and skills are all expressed perfectly.

To sum up, I think he did these three things right.

1. In terms of hearing, the music chosen by Mr. Anzhe is very nice to listen to, with good timing and sense of rhythm.

Second, Chengdu people have the unique humor and creativity, which is their unique selling point and is often difficult to learn.

3. He is willing to delve deeply into videos. It is said that he now has a special Tik Tok shooting course, you can go and learn it.

6. Skills, sincerity, naturalness/expression

When it comes to special professions and skills, this is something we in the beauty industry specialize in. The cases I shared today are all from us in the beauty industry.

In line with the attributes of the platform, you will find that all internet celebrities are very natural and willing to give their all when facing the camera.

For example, this designer named Aru, he shaves and trims his customers' faces very carefully and attentively, without too many special effects shots, just some music embellishment. However, he is extremely popular and his sales are rising rapidly.

In fact, each of us has our own fixed style of expression, and by repeating it over and over again, others can remember you.

So there is actually a huge blue ocean of development on TikTok now.

Anyone who has their own unique skills and insights in technology deserves to redo it on Douyin, fragment the content, match it with the internet celebrity formula, find your visual label and catchphrase, and make people remember you.

By mastering these 4 formulas, we can reach a new level.

By setting the personality of the scene, a person’s internet celebrity can be constructed into a symbol.

It is equivalent to flattening people. Flattening means abstraction and stereotyping, and at the same time, it makes them unattractive. Therefore, we need a three-dimensional process, which means we have to return to our scene.

If it is not flat, it cannot become a symbol; if it is not three-dimensional, it cannot create charm.

The key to three-dimensionality is to create the core of the scene, and the core is whether it is false or not.

I know that a lot of craftsmen have been learning Douyin recently, and there are endless various Douyin tutorials.

However, most people fall into a misunderstanding. They learn special effects, shooting, and post-processing.

Is this important? important.

However, focusing only on filming without producing good works would be an overreaction.

Because the core of a craftsman is still your work, Douyin is a tool that can amplify and spread your work, if your work is not good. In fact, it is just false propaganda.

People do not live in a false world. They need to establish a corresponding relationship between themselves and the outside world, a real one.

So this model is very simple, which is to make video shooting a necessary process in your work.

Then, with this formula, constant feedback and optimization, you can polish your own unique video, and becoming an Internet celebrity is not difficult.

Seizing every opportunity and doing everything well is to turn accidental success into inevitability.

7. Relationships

A personality designer can exist in isolation.

For example, a young lady who looks like Lin Chiling and dances very well can appear alone without interacting with anyone.

However, the life cycle of such internet celebrities is very short. Due to aesthetic fatigue, fans will leave without mercy, without taking a single cloud with them.

For things with a longer life cycle, what is more valuable is that personality should be incorporated into certain relationships and set up. A relationship is not about presenting another person. The value of a relationship is to awaken everyone's natural emotional connection.

To put people into relationships, the key is not to isolate them.

People's emotional needs include love, friendship, family affection, and social emotions with strangers. Now we have to add one particularly important emotion: the interaction between us and our customers.

For example, Uncle Mana has 8.108 million followers.

His father is in his seventies or eighties, but he lives a refined life every day, wearing a suit and tie every day. Everyone loves to read the story of this Beihai grandfather because it satisfies everyone's fantasy of their own teacher Ling, or they hope that their parents can also grow old decently, and they also yearn for such a father-son relationship, which triggers the emotional needs of father and son.

For example: Aunt Luo has 3.519 million followers.

This middle-aged woman is very popular, and she basically has endless advertisements every month, because she calls everyone "good grandson" all the time, helps many people solve their emotional problems, and tells today's young people not to be cheated by bad women. The contrast of her personality is very big, and these real scenes make her the enduring Douyin goddess.

In fact, we can take another look at: Famous Hairstyle Private Customization Agency.

His videos contain some self-conversations, describing his relationships with customers, colleagues, and himself. He talks about his dreams, his principles, and the essence of serving customers.

This sense of authenticity is the emotional connection between him and his customers. This connection is his biggest competitive barrier, and competitors can imitate it at any cost.

Finally, let’s make a brief summary of our influencer formula:

Even the least famous craftsmen have their own brands. The future society is the connection between super-individuals. The dividends of each industry seem to be tilted towards those who are good at expressing themselves, and opportunities also favor those who dare to take action on themselves.

The species that survive are those that respond most positively to change.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Who is who?

Source: That So-and-So