4 marketing details to make your APP stand out

Since I represented "Zhimeng Mobile" to participate in the "Golden Coordinate Award" roundtable forum on mobile marketing held by Advertiser Magazine, during the days of running meetings at Guangzhou TFC and Chengdu GMGC, I met many game CP friends in WeChat Moments who asked how to stand out in APP marketing. Here are a few suggestions for friends who are currently doing APP marketing:

1. Focus on user experience

Today's user experience is not just about UI. It also focuses on APP details, the smoothness of the screen, the visual impact, the refinement of the UI, and the continuous innovation and change of the gameplay. Even an old game can shine with new brilliance.

I remember what the CEO of an Android game company said to me when I visited him in Shenzhen: "Their company currently has no original products. It only changes the UI design of elimination products and adds some new gameplay. The paid UP value can be increased by 50%." Similarly, the elimination product that was once popular in the market (Happy Elimination Club from Le Yuansu) also highlighted the ornamental value in the UI (the cuteness of animals and the originality of special effects), added a PK function (PK and sharing between friends), and used hungry marketing and an unyielding character (energy value of 30, and you can't play the game for a period of time after passing 6 games).

2. Fan Economy

Make use of all available resources. Today's society is a society where everyone is a self-media. Promotion is no longer as simple as issuing some press releases and making some billboard advertisements. The use of vertical media and the establishment of user word-of-mouth will play a key role in APP marketing.

I remember that Dong Mingcehua of "Tiantian Paocool" once told such a story at the GMGC development camp: "When Paocool was just launched and had not yet been recognized by channels and had no first release position, he saw a cashier in a restaurant playing Paocool during a meal, so he approached her and asked her what she thought of the game. The cashier, who was born in the 1990s, said proudly that she was the first user of Paocool in their restaurant to play Paocool. Through her, she introduced it to colleagues and friends around her. At least 30 people around her are playing Paocool." It can be seen how much role user word of mouth can play. Mobile Internet is a networked society, not a parallel one. If various users are intersected with points and lines, a network pattern will be formed. Circles and fan economy will be a very sticky promotion method for APP marketing.

3. Involvement of the marketing team

The involvement of the marketing team in the early stages of APP development can provide a lot of professional advice on APP development from the perspective of marketing and users, so as to avoid making product changes when the functions and entrances are not suitable for marketing needs when the APP development matures and the marketing team begins to promote it.

4. Be a niche

I remember a friend who has ten years of experience in marketing - Jiang Bo, CEO of Daya.com, once explained his business philosophy in this way: be precise in general things, be O2O in verticals, and provide users with the most accurate marketing display to attract more sticky users.