Youtube video marketing and keyword search!

Four major benefits of YouTube video marketing :

As Google's own child, YouTube has a very high weight in Google. Your YouTube video may even be more likely to appear in a prominent position on Google's homepage than your website.

Just like the TikTok that has gone viral in China, videos can bring better product display effects, gain customer trust faster, and generate higher inquiry rates than web pages with just text and pictures. Imagine the same two letters, one with a short product video and the other with just plain text. Which one do you think customers would be willing to view and respond to?

At the same time, with the advent of the global 5G era, mobile Internet speeds have increased significantly, bringing huge dividends to YouTube video marketing. From experience, at least 30-40% of customers browse the website using mobile devices. The significant increase in video loading speed brought by 5G will inevitably lead to more traffic dividends for websites with videos.

The video marketing content of foreign companies is like the excellent private model products developed by the company. It is the highest quality company asset that can bring inquiries to the company in the long term.

Even Shopify, the world's largest website building company, has included product video display as a key project to attract website attention in its 2019 development plan. Original reference: "Here's Everything We Announced at Shopify Unite 2019" can be found by searching on Google.

Here’s how YouTube videos appear prominently in search engines: They occupy a large portion of the most prominent position.

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1. How to shoot videos that buyers like to watch the most

There is no need to spend money to hire a professional photography company unless you are shooting a high-end corporate promotional video. There is no need to buy a professional DV, the mobile phone we use daily is enough.

When shooting with your mobile phone, pay attention to the three tips for shooting YouTube videos: steady, bright, and horizontal!

Please hold the phone as steady as possible and avoid shaking it too much.

Bright , choose a time when the light is good and turn on all the lights. At the same time, you can use your phone to focus by tapping while shooting.

Horizontal , be sure to turn your phone horizontally when shooting videos, not vertically, otherwise there will be two blank areas when uploading to YouTube.

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Second, how to choose the keywords that are most easily searched by buyers

Keywords account for more than 80% of the effectiveness of video marketing for foreign companies!

If you choose the wrong keywords for the video, all the subsequent work will be almost useless.

1. YouTube search suggestion words

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2. Google search suggestion words

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3. A more advanced approach is to use keyword tools for analysis:

(1) Analyze the keywords that bring traffic to competitors’ websites

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(2) Analyze the keywords of your competitors’ Google ads

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(3) Analyze the keywords used by peers on YouTube

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3. How to publish multilingual videos on YouTube to better reach the global market

1. Manually click on the translation in the Youtube background, then select the language you need, and then paste your translated video title and description into it. After saving, select the next language you need... and then repeat all the above steps manually. If you need to publish in 5 languages, just repeat the above steps 5 times.

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2. With the help of YouTube marketing automation software, you can select the 20 languages ​​you need, automatically translate video titles and descriptions, and publish them automatically with one click.

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4. How to get better ranking in Youtube (SEO optimization of videos)

No matter how good a video is, it’s useless if customers can’t see it, so SEO optimization of the video is a must.

The automatic SEO detection items in the red box below are YouTube’s SEO optimization rules:

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Related reading:

1. Introduction to YouTube advertising promotion

2. YouTube advertising promotion account opening price

3. YouTube advertising promotion effect

4. YouTube advertising promotion account opening process

5. YouTube advertising promotion display style