Create a TikTok video promotion ad in 5 minutes!

Come and check out the latest TikTok Ads product updates in August!

TikTok Ads August Product Update Summary

1. Audience estimation function is launched
2. New version of advertising objective is launched
3. TikTok AdStudio: Create TikTok video ads in 5 minutes

>>01<< Audience estimation function is launched

1. What is audience estimation?

Audience estimation can estimate the number of audiences that an ad may reach based on different audience selections, different delivery positions, and different delivery devices. This helps you understand your ad settings more clearly and make adjustments flexibly based on your delivery goals.

However, audience estimation does not give specific data. As shown in the figure below, it only estimates the audience status: too narrow, narrow, medium, relatively broad, and broad.

1. Benefits of audience estimation

Generally, when we place an advertisement, we first set the audience range we want to reach.

When this range is too strict, the actual number of users reached by the advertisement will be very small, resulting in reduced advertising effectiveness; if this range is too loose, the advertisement will not be delivered to the precise group of people, resulting in a waste of budget.

Through the audience estimation function, we can test whether different audience range settings and different delivery placement options can reach more or less users without spending any money. This allows us to easily find the optimal audience range and delivery placement, thereby improving advertising quality and reducing costs.

1. How to enable audience estimation

1) To enable the audience estimation function, you must first select at least one country or region

2) According to your promotion purpose, set the audience positioning (region, age, gender, language, interest), audience device (operating system, device price)

3) Check audience estimates: Too narrow/Narrow/Medium/Broad/Broad

4) Once you have adjusted the audience size to the appropriate level, you can start advertising

Note: Audience estimation does not include TikTok Audience Network (TAN) placements

>>02<<New version of advertising objective is launched

The advertising objective refers to the action you want users to take when they see your ad. For example, if you want users to place an order for your product after seeing your ad, you can choose conversion as the objective. This way, you can use a more appropriate combination of features based on the selected advertising objective.

The old version of TikTok Ads only has two objectives: App Install and Landing Page. The new version has three objectives:

①Visits: Increase the number of visits to the website or attract more users to use the application

② App installation volume: attract users to download apps from app stores

③Conversion volume: Attract more users to use your website

*To track and measure conversions, use the TikTok Pixel code to track your conversion events

>>03<<TikTok AdStudio: Create TikTok video ads in 5 minutes

1. What is TikTok AdStudio

TikTok AdStudio is the official video creative production tool of TikTok Ads. You can use this tool to quickly create TikTok video ads, helping you quickly generate excellent advertising ideas.

TikTok AdStudio not only brings you the excellent original TikTok shooting experience, but also brings a unique video creative editing module, including rich video editing and transition functions, as well as a large number of official original stickers, special effects, and filters.

1. TikTok AdStudio Key Features

Video Recording

① Hundreds of video shooting effects, filters, and beauty effects

②Adjust the video shooting speed and set the video shooting countdown

Video Editing

① Video merging: combine multiple images or video clips into one video

② Video splitting: Split the video into two or more parts

③Video transition: Add video transition/switching mode between two videos

Add music or voiceover

①Add TikTok Ads, select free music, or dub your video

②Adjust the volume of music and native video

Text, stickers, filters, special effects

①Add text to the video, choose from a variety of fonts

②Add trendy dynamic stickers and emoticons, continuously update the sticker library, and support uploading stickers by yourself

③Hundreds of video effects and filters

One-click download and use

①One-click export of high-definition video, resolution 1080P or 720P

② The downloaded videos can be directly uploaded to the TikTok Ads advertising platform for delivery

Video secondary editing

The produced videos can be edited and downloaded for modification or testing of different video advertising effects.

1. TikTok AdStudio Benefits

①TikTok’s native special effects, stickers, and filters are free to use, making it easy to create native video ads, which is more acceptable to customers

②The video is seamlessly connected to TikTok Ads, the video has no watermark, and the size and resolution are consistent with the TikTok Ads material requirements, and can be directly used for advertising

③Low operation threshold, no professional equipment required, just a mobile phone can make it

Related reading:

1. Introduction to TikTok advertising promotion

2.TikTok advertising promotion account opening price

3. TikTok advertising promotion advertising advantages

4. TikTok advertising promotion account opening process

5. TikTok advertising promotion display style