How to implement and operate Juliang Qianchuan’s “Extreme Speed ​​Promotion”?

If you want to get more traffic when selling goods on Douyin, how can you do it without massive Qianchuan delivery?

Qianchuan has fully integrated the e-commerce marketing capabilities of DOU+, Juleliang Luban, and AD platforms to achieve an integrated marketing closed loop of "product management-traffic acquisition-transaction completion", which can well meet advertisers' demands for live streaming, short video sales, and brand exposure.

Based on this, this article will conduct an in-depth analysis of Qianchuan’s rapid promotion and delivery , and teach you how to carry out the delivery.

Note: Qianchuan’s delivery is divided into “Extreme Edition” and “Professional Edition”. This issue mainly focuses on the Extreme Edition. For the Professional Edition, please refer to the following article.

1. Qianchuan's rapid promotion and delivery path

Open the "Juliang Qianchuan" backend, click [Promotion Page] → Select [New Plan] → Select [Short Video] or [Live Streaming] → Select [Speed ​​Promotion].

2. Qianchuan's rapid promotion and delivery plan composition

Qianchuan’s rapid promotion and delivery is relatively easy to operate and use for many people, and its planning components are relatively few.

Select the Douyin account you want to advertise on, then choose the creative form (live broadcast room screen or video), then choose the delivery method (control cost or increase volume), conversion goals (orders, views, product clicks, comments, and fan growth, etc.), then the total budget, bid, delivery duration, targeted population, plan name, and ad group settings. After completing these, a plan is generated.

Regarding Qianchuan’s rapid promotion delivery: how to set conversion goals, bids, audience targeting, etc., detailed content is shared in previous articles. If you need it, you can click to view it.

3. Features and applicable scenarios of Qianchuan's rapid promotion

Promotion Features

1) Short delivery time and high delivery frequency

The largest plan of Qianchuan's rapid promotion can only be set within 24 hours. The delivery time is relatively short compared to professional promotion. However, the delivery frequency is very high in the actual promotion process. That is, in a live broadcast, the planned amount of your rapid promotion is likely to be very large.

2) Ad consumption is fast

Because the delivery time is short, the consumption speed is very fast. It is precisely because of this that we are required to be able to control the budget.

3) Can quickly pass the learning period

4) Build as you need it, choose your own time, flexible and controllable

There is a small peak of one and a half hours at the beginning, end, and during the show, and it can be built as needed.

Promotion scenario

• Used for peak traffic nodes, such as the beginning, middle, and end of a session
• Used for times when popularity needs to be increased in a short period of time
• As an advertising plan to help increase consumption and ROI
• Used in the early and middle stages of the launch, with the goal of increasing volume

Note: Qianchuan Speed ​​Promotion cannot play a major role, but only a supporting role.

4. Qianchuan's rapid promotion and delivery strategy

1) Want more popularity

The main focus of the delivery is the live broadcast room screen, supplemented by video creativity. The budget for a single piece is 300, which is mainly 20% higher than the normal bid. The delivery is carried out at the peak point 30 minutes before the broadcast, and the delivery time is controlled at 0.5-1 hour. The target audience is a precise audience of 300-1000w, mainly composed of similar experts.

2) Want to launch a product portfolio

When Qianchuan Speed ​​Promotion is launched, "live broadcast room screen" and "video creativity" each account for half; normal bidding is sufficient, and the budget for a single item is controlled at 5-15 times the bid; if you want to achieve a single effect, you must broadcast the entire process live, and the launch time is 24 hours; the crowd range is 1000-5000w precise crowds, mainly based on intelligent recommendations and similar experts

3) Temporary deployment combination

Several entries into the live broadcast room, product clicks and orders

It is necessary to pay attention to whether the delivery time has expired, and it can be used whenever it is built.

Author: Houchang College

Source: Houchang College