How to effectively place Internet advertisements?

Nowadays, facing more and more information impact, everyone wants their brand or product to be discovered and seen by more people. At this time, choosing the right way to place the advertisement is the most important thing. The key is to spend the money wisely. So, if you want to develop brand effect, how should you place advertisements?

Develop brand effect and insist on advertising

If a product has a leading brand, it will gain a huge advantage in the marketing process. The data shows that no matter what kind of product it is, the total sales of the corresponding first brand is always much higher than that of the second brand.

For example: In the United States, two out of every three drinks people buy are Coca-Cola. However, what about cola drinks in the domestic market? Although all of Pepsi's marketing activities were successful that year, in this situation Coca-Cola was able to sell 6 bottles, while Pepsi only sold 4 bottles.

For a company with such a high brand awareness, it still insists on placing large amounts of advertising every year. The most important thing for them is defense, because countless soft drink companies are eyeing them. It only takes half a year. If Coca-Cola does not run advertising, no one may remember the brand in half a year. So it is not only necessary for them to place advertisements, but also to invest more than any competing company in order to ensure their position.

Don’t think that your brand is already number one in the industry and known to everyone, and then stop advertising. No matter what stage your brand is in now, as long as you want to make long-term profits, you must continue to advertise so as not to be overtaken by latecomers.

Image source: pexels

How to effectively place Internet advertisements ?

Budget

Before placing Internet advertisements, you must first plan the advertising budget. Only by planning the advertising budget well can you conduct reasonable analysis and placement based on the budget later.

channel

Before selecting a channel, you must first identify the product’s target audience, analyze their height, age, gender, job, consumption level, lifestyle, etc., and choose the appropriate distribution channel to suit their needs. After choosing the right channel, the advertising format is basically formed, including: video, text, rich media, interactive media and many other forms.

The current mainstream channels for information flow advertising include:

Payment channels: Internet advertising, media advertising, outdoor advertising, social advertising, App advertising, BD alliance;

Sponsorship channels: mainly divided into celebrity sponsorship, concert sponsorship, event sponsorship, etc.;

We-media channels: mainly divided into official channels and social channels;

Word-of-mouth channels: celebrity channel, media channel, and fan channel.

Creativity

Advertising creativity is particularly important. How can one sentence let others know what we do? What can we bring to him?

What problems can we solve for him? At the same time, it should also be able to reflect the characteristics of the product. Another point is that the advertising creativity must be brainwashing enough so that users can remember our advertising creativity as long as they see the same type of products.

Only by knowing ourselves and the enemy can we win every battle. We are now facing people of the new era. We must have sufficient thinking and action abilities to keep up with them. Only by clearly knowing their interests, needs, hobbies and other information can we effectively utilize and cater to them when placing Internet advertisements, so as to attract them to watch our advertisements and even buy our products. Under appropriate circumstances, user needs can be predicted, and then users can be segmented for precise advertising delivery.

Author: Xiao Qing

Source: Xiaoqing