New gameplay of Douyin Blue V Matrix

1. What is a matrix?

The advanced method of account operation refers to an operating entity opening multiple accounts to achieve mutual traffic diversion between accounts, induce traffic conversion, and convert accurate traffic.

In fact, MCM agencies are an advanced form of matrix gameplay. These agencies will allow their influencers to incubate each other and use high-follower accounts to drive low-follower accounts. For example, the handsome man Gu Bei and the beautiful girl Xiao Hui, these two accounts belong to Changsha Xingcheng Minimally Invasive Enterprise Experts.

After the success of the handsome man Gu Bei, the beautiful girl Xiaohui also achieved success by quickly obtaining cold start traffic through imitating the content and interacting with the handsome man Gu Bei's account.

2. What is the purpose of making a matrix number?

This high-level gameplay combines corporate accounts of different sizes, natures, and marketing purposes in an orderly manner to build an advantageous marketing ecosystem, enhance business value, expand coverage, and increase revenue.

3. What are the advantages of opening a Douyin Blue V account matrix?

In general, it can increase brand exposure, accumulate fans through different aspects, improve activity in front of fans, achieve fan sedimentation, and obtain traffic by jointly promoting activities and tags through account groups. The content of an account can be used as a team resource to maximize value.

What are the advantages of a specific account matrix?

1) Multivariate effect

Use different types of account matrices to achieve multi-point development. For example, accounts such as Papi Jiang, itsRse, and the unpopular internet celebrity Joey under Papitube belong to different fields and have almost no related content, but they cover many popular categories such as comedy, travel, and recommendation, truly realizing the goal of "I have what others don't".

2) Amplification effect

Use sub-accounts to direct traffic to the parent account, thereby enhancing and amplifying the influence of the parent account. For example, the custom background pictures of Peng Shiliu’s daily life and Peng Shiliu’s little cotton-padded jacket have logos such as “Follow the big account” and “Peng Shiliu elf”.

3) Synergy

Accounts in the same matrix form a quasi-group combination, with account contents connected in series and directing traffic to each other. For example, every member of the Buqi Dance Troupe has opened a Douyin account, and the account ID is tagged with the team name.

4. What are the prerequisites for making a matrix number?

First create an account and have a successful and replicable methodology. In short, it can achieve the effects of diversification, amplification and synergy.

5. What are the various types of account matrix construction and specific gameplay?

For some ordinary players, especially some promotional accounts, the matrix method is simpler. It is mainly through Douyin, batch registration of accounts, and batch release of content to increase the probability of explosive videos. When one account is successful, it will make money. But the probability of being blocked in this way is very high.

The above is about the account matrix. We can also form a platform matrix, which means that the content of a platform can be published on all online platforms, and even on foreign websites.

For example, short videos from Douyin can be posted to Xigua Video, Dayu, and Baijia, thereby obtaining more traffic and platform revenue. The unit price of revenue on most platforms ranges from 10 to 30 yuan for 10,000 views. If the user is a contracted user, the revenue will be higher.

This is called a multi-platform matrix, which is deployed on news and information platforms, social media platforms, question-and-answer platforms, live broadcast platforms, and audio platforms. For example, Xiaohan’s IP matrix is ​​a personal IP matrix deployed on platforms such as WeChat Official Accounts, Douyin, Video Accounts, and Toutiao.

There is also a multi-IP matrix, which is to create multiple accounts on Douyin, with one brand as the core. Each account has an IP, and the name changes slightly. Many personal IP accounts we incubate are concentrated on Douyin to generate traffic using this method.

Currently, corporate Blue Vs can be roughly divided into the following five categories: Blue Vs with strong brand power, those who need to improve their brand power, and those who have conversion needs. The account matrix can be used to prescribe the right medicine based on the brand operation situation.

1) Radial

Formation method: The parent account leads multiple sub-accounts, each of which operates under the brand endorsement of the account, and the sub-account is also an enterprise account

Advantages of formation: Use brand endorsement to quickly bring traffic to sub-accounts

Applicable situations: Brands with high usage and recognition, with multiple product lines and services in multiple locations

Examples: Xiaomi - Xiaomi mobile phone - Xiaomi TV - Xiaomi Youpin; BMW - Shanghai Fande BMW 4S store - Chongqing Baoyu BMW 5S center

2) Blue V+Individual

Formation method: Blue V account + personal account, which are not connected to each other, but all serve the brand image

Advantages of formation: Personal accounts have real-person attributes and can be operated independently, which is more in line with the viewing preferences of Douyin users

Applicable situations: Applicable to service-oriented enterprises

3) Centripetal

Formation method: Open multiple accounts, each with its own personality and a complete series of content, but all pointing to the brand

Advantages of formation: Through multiple accounts, targeting different aspects, directing traffic to the brand at the same time to enhance brand power

Applicable situation: Blue V with weak brand power but need to enhance brand influence

4) Depth

How to set up: Create sub-accounts in the brand's niche areas and publish different content according to categories

Advantages of the formation: connect the upstream and downstream, enhance the stickiness of fans, and improve the loyalty of fans by placing them in the matrix

Applicable situations: Suitable for a certain group of people, and can provide them with a variety of products and services

5) Funnel

How to set up: Open one or more sub-accounts to create non-commercial content to attract fans, and the main account converts sales

Advantages of formation: Sub-accounts act as the surface of the funnel, reducing users' advertising plans, attracting fans to the greatest extent, and directing users with purchasing needs to the parent account to place orders.

Usage: Blue V that needs to achieve sales conversion

Summary: By studying these five matrix methods, we can see that the radial type and blue V + individual type are more suitable for blue V with super brand power; the centripetal type is suitable for blue V who needs to enhance brand power; the vertical type and funnel type are more suitable for conversion sales.

6. How to operate the account matrix well?

For the newly built account matrix, there are three application directions for reference:

1) Follow/Introduction/Diversion

For example, the two accounts in the matrix, Master Saoni and Senior Sister Daini, follow each other and frequently @related accounts in the text of their works to achieve mutual traffic diversion.

2) Cooperation plot

An account matrix is ​​formed with "Xiao Jin Gang" as the head. The contents of all accounts are interrelated and non-repetitive. If users want to obtain all video content, they need to follow all accounts in the account matrix.

3) One IP opens multiple accounts to show multiple aspects

Use one IP to create different images and attract fans from different circles, thereby achieving fan accumulation and sedimentation.

The above are some methods that Douyin Enterprise Blue V accounts may use or issues that need to be paid attention to when setting up accounts.

There are many ways to build an account matrix, and it is difficult to list them all. By listing a few categories, I hope that everyone can open up their minds and then freely combine them to create a unique matrix method.

Different construction methods, content presentation, and interaction forms will result in different effects on the account matrix!

Author: Tang Xiaohan

Source: Tang Xiaohan