New media operation: revealing the real reason for the sudden increase in fans

Among various new media platforms, the most important thing is users. So how to attract and retain users? This is an issue that new media operators need to consider, and next I will tell you the secret to a surge in fans.

1. Tips for attracting traffic from your personal platform

There are many ways to attract traffic. For personal marketing, the first way to attract traffic is to increase the number of fans through social platforms such as WeChat, QQ, and Weibo. In this chapter, I will teach you 6 tips for attracting traffic on personal platforms and 3 corporate platforms, so that you can master the methods of attracting traffic.

First, import your contacts

Importing mobile phone friends is the first relatively easy-to-use and simple method of attracting traffic. Operators only need to add friends in the mobile phone address book to add some friends.

Secondly, three in one

It is best if your WeChat account, QQ number and mobile phone number are combined into one, so that others can add your WeChat and QQ through your mobile phone number. The phone number should also look relatively simple, making it easy for others to remember. Do not use some English letters or symbols, as others will be less likely to want to add you at first glance.

At the same time, @Weibo Big V

Weibo is now also a platform that can spread information in a fission way. So on such a platform, you should make good use of the @ tool. This way of attracting traffic is also very good. On WeChat, you may not find many experts in the same industry, but it is very easy to achieve on Weibo. When you find some like-minded experts, you can take the initiative to post on Weibo and @ these experts. You can also interact with their fans. This way, you have one more option for attracting traffic. In this way, Weibo can find some suitable resources faster and achieve accurate traffic.

Again, cooperation and mutual promotion

Public accounts can be promoted to each other on WeChat, so after understanding the new rules for public accounts, we can classify the mutual promotion among WeChat friends, that is, what kind of friends should be promoted to each other. However, it is recommended that when promoting each other on WeChat, you recommend more WeChat experts instead of directly recommending products or advertising directly.

Second, add personal tags

Many marketers will definitely post some photos in their Moments. There are many types of photos, including life photos, product photos, and user experience photos. Marketers can put their own labels on these photos, so that when your friends open your photos, they can see your official account and products, and then add them.

Finally, promote high-quality information

If you are a platform for professional technology, you can publish some high-quality resources on your platform to attract fans. For example, if you want to be a photography platform, you can publish some resources related to photography skills on the platform, so that you can attract some accurate users.

2. Tips for attracting traffic from enterprise platforms

The first technique, "BBS platform"

First, let me explain to you what the BBS platform is. The full name of BBS is “Bulletin Board System”, which is usually called “online forum” in China. A bulletin board system (BBS) refers to an online text-based community to which users log in over the Internet using specialized software.

Electronic bulletin board systems can be used to share files. At present, BBS has become very widespread and common in China. Generally speaking, BBS can be roughly divided into five categories, including campus BBS, personal BBS, professional BBS, emotional BBS, and commercial BBS. Merchants can search for relevant free resources on the Internet according to their platform themes, and then publish content for promotion and traffic. For example, if you want to do something about infants and young children, then maternal and child knowledge, children's clothing, children's snacks, and children's playgrounds are all information you can publish. Only in this way can you attract more people.

The second technique is “offline promotion”

There is a very popular classic saying in the advertising circle: "I know that more than half of the ads I put in are wasted, but I don't know where they are wasted." This sentence fully reflects the high investment and low return characteristics of offline promotion. Although it cannot be guaranteed that every advertisement put in will be profitable, advertising is necessary. Similarly, although not every QR code can bring customers, companies still cannot miss any potential possibilities. Offline promotion can be divided into five steps:

first step;

Enhance interaction with users by planning offline activities.

Step 2:

Publish news through social media to attract fans to participate in activities.

Step 3;

Embed interactive activities in WeChat.

Step 4:

During the event, you can send interactive content by scanning the QR code.

Step 5;

Maintain new fans and users online.

The third tip: official website promotion

If the company has its own official website, then you can use it to attract traffic. Usually, the promotion on the official website is mostly through soft articles or activities to attract users, but the company still needs to pay attention to several issues during the promotion process:

1. Pay attention to the content of activities and soft articles. Only high-quality activities and article content can attract users.
2. Pay attention to the distribution and frequency of keywords in the soft copy;
3. You can directly attach the QR code of the public account to the official website or soft article;
4. When using soft articles for promotion, don't write the promotional information too directly.

After operators have used various means to attract fans, they must find ways to retain them. If users are not satisfied with the services of your platform or think that the content is not exciting enough, they can choose to unsubscribe at any time, so there are certain skills in retaining fans.

01. Improve the value of your content

"Provide value, not attract attention" is the attitude that operators need to have and is the key to retaining fans. It should also attract the attention of merchants. After users follow your platform, whether they are individuals or businesses, they can access your historical messages in some options. If there are no highlights in your historical messages, or if they do not achieve the effects expected by users, then it is very likely that you will no longer be able to attract attention, which will cause the loss of fans.

02. Interact in a timely manner

Interaction is something that every operator must pay attention to. You cannot just push ads after you have added a lot of fans. Otherwise, those fans will gradually give up, and the gains will not outweigh the losses. Therefore, the most critical way to retain fans is to create effective interactions. You can refer to the following points;

(1) Language intimacy: Sometimes, words may be too monotonous and lack emotion. In this case, we can use voice, which can effectively narrow the distance between the two parties.

(2) Interactive games: You can design some small games that users can participate in. They can also promote their products while playing the games, which can also increase their emotions. In addition, questionnaires are also a good choice. They can collect user feedback and further improve their products.

(3) Accept suggestions with an open mind; collect user feedback on a regular basis. If the user's opinions are adopted, both parties will feel respected.

(4) Actively respond to messages. Most of the messages from users are about the shortcomings and advantages of the platform, which are often ignored by many platforms. What we need to do is to ensure that every user's message is actively addressed, so that users will continue to pay attention to the platform.

Okay, I have introduced the issues about fans and traffic above. Next, I will tell you five methods that will enable you to have an overall improvement in your thinking and realm.

1. Article

We all know that there are many platforms for publishing articles. Toutiao, Baijiahao, Sohu self-media, Sina Weibo, WeChat public accounts, Jianshu, and dozens of other platforms constitute some original platforms. You have to be the best in a certain field before you can attract user groups. For example, if you write emotional articles, the number of emotional articles produced every day is extremely large. We start by writing by ourselves, and gradually imitate the highly viewed articles in the same industry. Pay attention to learning how others write titles, how to lay out the content, how to design the story, how to lay out the plot, how to write the beginning and the ending. We need to study why other people's articles have a high reading volume. If the number of articles is high every day, he must be a master and there must be a reason. When you can fully imitate his essence and your articles can also have a high traffic volume, then you have surpassed it. Summarize your own writing characteristics, figure out the psychology of fans, and form an article style that fans like to read. The next step is to consider deploying troops and then forming your own galaxy.

2. Audio

Audio platforms include Himalaya, Litchi Radio, etc. When your articles are well written, have their own characteristics, and have a high readership, you can appropriately convert the articles into audio. You can directly open a channel on Himalaya Radio and read your articles to your fans at a fixed time every day. As long as your voice is pleasant, the content is touching, and can be read into the heart, you will definitely gather a lot of fans. If you really can't do audio, you can hire a girl to be your host. The currently popular Ten Points Reading app has become popular by converting articles into audio books.

3. Short videos

There are also many video platforms. There are more than a dozen well-known short video distribution platforms such as Tencent Video, Youku Video, Douyin, Kuaishou, and Miaopai. When you have original articles and the ability to broadcast audio live, the last thing you need is to show up. As long as you show up, it will be video live broadcast. Record the video of the appearance and distribute it to these video platforms. The average number of views of each video is tens of thousands, and all added up is hundreds of thousands. If you can continue to create, you will accumulate a lot of fans a year, and your own platform will slowly be built up.

4. Official Account

When you have many fans on other self-media platforms and have your own articles, audios and videos, you can consider creating a public account. At this time, creating a public account has become very simple. You just need to save your fans on the public account. We can send articles and audios to the public account every day. We can also link you to video programs on other platforms. Many articles in public accounts come with recordings. The dissemination rate of such articles is very high. The combination of sound and text makes it easy for readers to enter the plot, and the three-dimensional reading method is easy to cause users to forward.

5. Sina Weibo

This is an online world independent of other self-media platforms. It has two important characteristics. One is public sociality, which no other self-media has. The second is authority, which no other self-media has. Weibo is similar to official media. Anything posted on Weibo counts and is recognized by society. It is highly authoritative, because this is the world we must apply for and plan for. Of course, the way to play Weibo is not like other self-media platforms where you just post articles. It has strong sociality and interactivity, so we still need to post on Weibo as early as possible.

Author: Spider

Source public account: Spider