12 rules to tell you how to write a headline that gets 100,000+ views

Content is the core at all times. But a good content also needs a more attractive title. Only in this way can more readers come in and see such content. Just as without an outstanding appearance, it is undoubtedly a very difficult thing to get someone to enter the depths of their heart.

1. Looking for trouble

Deliberately create a hostile stance, and through this preset stance, cause controversy and discussion among users, thereby creating a hot spot.

For example: "The average house price in Shenzhen is only 50,000, which is too low"; "Tfboys, get out of the entertainment industry quickly";

2. How to

This clear title can quickly locate the content and guide readers to read.

For example: "How to write a public account content with 100,000+ views"; "How to quickly locate the places where goddesses often appear through the content of Moments";

3. Ranking

Increasing readers' sense of social identity through various lists and digital titles is also the best interpretation of the herd mentality.

For example: "Top 50 Douban movies with the highest ratings in 2015"; "123,845,874 users have used this method to find the places where goddesses often appear";

4. Quick Method

Everyone likes to take shortcuts and everyone is a lazy person. If you can get something done in minutes, why not give it a try.

For example: "7 small moves to help you get the goddess"; "1 minute to get the past and present of "Star Wars"";

5. Welfare allowance

Money, sex, and strategies drive readers through interests, which is also the most basic and practical way to stimulate readers to read.

For example: "If you dare to come, I dare to send you off!" "Win 50 RMB in a quiz with prizes"; "The value of my house has increased by 3 million yuan. Do you know how much your house has increased in value? 》;

6. Scarcity

One of the core elements of "Influence" is to use scarce resources such as internal information and limited-time push as inducements.

For example: "iPhone 6S limited time sale at 999 yuan at 11:11 on November 11"; "Tencent internal product manager training document (will be blocked soon)";

7. Take advantage of the hot spots

Hot spots are meant to be the user's visual focus.

For example: "Zhang Xiaolong's latest speech (unabridged version)"; "In the short video of "Woman bitten by snake while traveling", what kind of snake is that?" Is it poisonous? 》;

8. Edge Ball

You know.

For example: "Just came back from a business trip, my wife was in bed with a strange man..."; "This man can make 125 women live with him willingly";

9. Threats

Safety needs are the most basic needs of human beings, and birth, aging, sickness and death are of great concern to everyone.

For example: "Chocolate contains carcinogens, if you eat it again you will die"; "Skipping breakfast will cause cardiovascular disease";

10. Authority

The authority of the Law of Influence.

For example: "Zhang Xiaolong, the father of WeChat, said WeChat will launch an application number"; "Hainan official: The news that the State Council approved Hainan to test the gambling waters is false";

11. Catharsis

It is more about seeking a resonance, and it is also an effective way to release self-stress.

For example: "Bitch, why should I help you?"; "Lin Xi is a traitor, he must be banned. 》;

12. Create contrast

Everyone is a curious baby, and everyone loves to hunt for novelty.

For example: "Coca-Cola is actually green! 》; 《Plants also have memories》.

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This article was compiled and published by (APP Top Promotion) by @杨小捏. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!