Overseas marketing and promotion channel integration!

Introduction: Whether now or in the future, overseas marketing has a certain market. If advertisers in the domestic machinery and equipment industry, manufacturing industry, and service industry want to break through the difficulties they are currently facing, then they also need to do a good job in overseas marketing. In addition to expanding the market, doing a good job in overseas marketing can also effectively increase inquiries!

There are many channels for overseas integrated marketing. Let’s take a look at them together!

1. Keyword advertising

Google keyword advertising requires advertisers to purchase keywords related to brands and products. After the purchase, advertisers need to bid for these keywords. After bidding, when users search for keywords, the advertiser's advertising ideas will be displayed first.

When doing keyword advertising, the most important thing is to ensure the quality of the company's official website and the relevance of keyword bids.

When doing keyword advertising, we cannot blindly pursue the first ranking. For overseas users, our ranking only needs to be second or third on the search results page.

Overseas keyword advertising is available on most search engines, such as Google, Yandex, and Bing. Advertisers can also obtain stable rankings by doing a good job of SEO on various search engines!

2. Yahoo News Feed Ads

Yahoo information flow advertising can push advertising ideas to more users through the display of information flow advertising space. Yahoo news feed ads are presented with more creative advertising ideas, allowing more potential users to proactively consult.

Generally speaking now, Yahoo does not have search ads, only information flow ads are available for foreign trade advertisers to choose from!

3. YouTube Video Ads

Overseas users, like domestic users, also like video ads. If advertisers want to run video ads, they can also choose YouTube video ads!

There are three types of YouTube video ad inventory:

1. Searchable TrueView discovery ads;

2. Clickable TrueView discovery ads;

3. Skippable TrueView in-stream ads.

4. LinkedIn Ads

LinkedIn is the world's largest workplace social platform. For foreign trade people, LinkedIn is very useful. It can be used to find jobs, conduct workplace social networking, find potential customers, etc. When doing LinkedIn marketing, we generally use two marketing methods: setting up a corporate LinkedIn account and placing LinkedIn ads.

The most common choice for top brand advertisers is to combine the two for marketing, so that the marketing effect is more obvious!

5. TopBuzz Advertising (Overseas Version of Toutiao)

Toutiao has a huge market in China, and it also has its own market overseas. The main markets for Toutiao overseas are the United States, Brazil, Japan and other regions. At present, Toutiao overseas will continue to expand to other regions.

The overseas Toutiao advertising traffic market is still relatively large if advertisers want to do a good job in foreign trade marketing. Overseas headlines must also be a marketing channel that everyone pays attention to!

TopBuzz ads will also have corresponding splash screen ads and information flow ads. As long as you need it, you can also place ads through us!