Zhangshu SEO Training: Will the title affect website optimization? How to write a good title?

In many cases, webmasters will adjust the title of the website for various reasons. This behavior will directly affect the optimization of the website. Generally speaking, the modification of the website title is beneficial to the optimization of the website, and vice versa. The modification of the website is not only the title of the homepage, but also the title of the channel page, and in some cases it may also be the content page. In other words, the modification of all pages of the website will have a direct impact on the improvement of the website.

Will the title affect website optimization? How to write a good title?

1. Can the title of the website be modified?

The modification of the website title has an impact on website optimization. The modification of a website title will make Baidu search engine rethink the theme of the website. The title is crucial content, and actual modification may cause significant fluctuations, so the website title must be carefully defined. If it is not necessary, try not to make major changes.

Second, if the website's weight is relatively high, will modifying the title have a significant direct impact on the website?

A high website weight means that the website has a large amount of traffic, so the topics and content provided by the website can meet the search requirements of many users. Modifying the title will cause the website to deviate from the original theme and fail to meet the search requirements of the original fixed consumer groups, thus leading to a decrease in website traffic.

3. Website modification frequency

Every time the website modifies its title, it is feeding back unstable information to the search engine. If you want to modify the title, it is recommended to reduce the modification frequency and do not modify the title frequently, otherwise it will cause problems such as reduced weight; especially for new websites.

4. When should the title be modified?

1. The layout of keyword titles on the website is not scientific, or many pages have the same title. In this case, the title needs to be modified.

2. The total traffic must be increased during the website operation period. When the number of website users is certain, "effective" adjustment of keywords is beneficial to the keyword optimization ranking of the website. At this time, it is very necessary to adjust the keywords and re-select and set the target keywords for the website.

3. Some website keywords have not reached the ideal position, and the website title needs to be adjusted and modified. For example, two keywords with little difference are set in one column, and one of them does not get a very good ranking. This keyword is more important for this column. The title, such as location, can be modified to achieve the target keyword ranking.

4. The reason for modifying the website title is that it is the area where the most keywords need to be adjusted during website optimization. After a website loses its rights, many website optimizations hope to take certain effective measures to recover from the loss of rights. At this time, if the website does not have typical fraudulent behavior, modifying the title is a way to recover.

5. How to modify the website title to have a positive and direct impact on website optimization?

Moderate title modification is beneficial to website optimization. How to be moderate? Grasp the principle of relevance. How to use the principles of relevance, covering user search requirements and location necessity to optimize the website, modifying the title is an excellent development technique.