18 tips for writing a good beginning and ending for a public account article!

18 tips for writing a good beginning and ending for a public account article !

If the beginning of the article does not arouse the user's desire to read and make the user focus on the article, your users may have left long ago. If you don’t know how to write an ending, your article may be wasted or even have a bad ending. So, how can we write a good beginning and ending for a public account article?

A few days ago, I saw someone say on Zhihu:

"I work in new media operations. When I write an article, I always think about the content structure, but I don't know what to write at the beginning and the end. Sometimes, I have finished writing the article, but I still don't know how to start."

This phenomenon is actually very common when writing articles, just like many people are always hesitant about the title and don’t know how to write it. But the beginning and the end are crucial.

Just because a user clicks on the title and enters your official account article, it doesn’t mean that he will read your article carefully. Without an article to initially arouse his desire to read and make him focus on the article, your user may have run away long ago. If you don’t know how to write an ending, your article may be wasted or even have a bad ending.

So, how do you write a good beginning and ending for a public account article?

Here the author gives us some suggestions that can be used immediately. If you have the image, you will find that many big V articles are written like this at the beginning and end.

Original article

Condensed essence: It can succinctly summarize the main points of the public account articles so that readers can have expectations in advance. For example, you can write out the content structure of the article at the beginning to make it easier for readers to read and understand; you can also summarize what the whole article is about, why it is said, and what you can get after reading it;

Fixed style: You can modify a unique initial, fixed style layout based on the tone of your own official account for long-term use. And each time just change the keywords of different themes, for example, "Hello, welcome to listen to your moon, my heart..."

Describing pain points: You can throw out the pain points that hurt the readers, arouse their interest, and then give suggestions or solutions step by step. This article structure basically conforms to the SCQA structure proposed in "The Pyramid Principle";

Create suspense: You can create suspense, depict contrast, form conflict, etc. from the beginning to arouse readers' curiosity. This is probably the most common initial form I have seen.

Golden sentences and famous quotes: Use powerful golden sentences or famous quotes to set the tone for the entire article and immediately make readers nod in approval. However, famous quotes are easy to find, but golden sentences are hard to find.

Have a bowl of chicken soup: Similar to the golden sentence, posting chicken soup is also a very common way to start an article. Although readers are becoming increasingly immune to chicken soup, you have to admit that good chicken soup can always resonate with people and involve them emotionally.

Tell a story: You can also tell us a short story at the beginning. People who can tell stories never worry about not being able to tell the beginning. It is still one of the most effective ways to attract readers to read, and sometimes even the only one.

Get straight to the point: You can also get to the point and express your opinions directly. This method is still very suitable for the current era of fragmented reading, because it is not long-winded or roundabout, and just says what you want to say directly.

Introduce events: You can also directly transition attention to the main content by describing a piece of news, your own knowledge or the latest event. The initial effect of the article is actually very similar to storytelling.

Talk about a phenomenon: You can also write about a common phenomenon, or a phenomenon that suddenly appeared, or perhaps a phenomenon that many people have not discovered yet, and relate it to the main text. The more thorough your insight into a phenomenon, the cooler it will be when you use it.

OK, that’s it for the first 10 points of writing a public account article.

End of article

Let's talk about some ways to write the end of the article:

1. Summarize the full text: You can give a brief summary of the full text to help readers sort out their thoughts at the end of the text and highlight the perceived value.

2. Emphasize the point: You can emphasize the central point of the whole article again and sublimate the theme so that users can firmly get your point.

3. Chicken soup consensus: You can directly throw out chicken soup, just to move the readers.

4. Famous quotes: Being able to create famous quotes or quotes will immediately improve your status, which will also influence readers to share and quote them in their circle of friends.

5. Topic interaction: You can also throw out an interactive topic to trigger comments. It doesn't necessarily need to be related to the article, the key is to form a style.

6. Preview of the next issue: You can also make a preview of the next issue to attract your readers. Keep paying attention, the next issue will be more exciting!

7. Ask questions: You can also ask questions related to the content of the article, or a new question, at the end of the article. The answer will be given in the next issue or by replying to keywords. Stay tuned, there are answers here!

8. Common catchphrases: You can also edit a closing statement of your own style for long-term use. It can be the catchphrase of this account, a slogan, or a specially prepared paragraph...

Anyway, even if you really can't think of a good ending, don't use a bunch of irrelevant nonsense. Even a very distinctive END is better than a bad ending.

Back to the original question on Zhihu, I actually think it’s not that you have thought about the content structure but don’t know what to write in the end, but it’s precisely because you haven’t made a systematic conception of the structure of the article in this public account.

If you think it through, you will know exactly what the thread of the article is and how you will proceed step by step! You are like an architect, and your article is actually the building you want to build. Once you have thought through every step of the building and constructed a clear blueprint, all that remains is to build it beautifully.

At this time, you should not be wondering what to write, but should be struggling with how to write better.

So, this is where the above ideas come in handy!