Traffic monetization optimization skills practical chapter

This article focuses on the three most popular APP categories: mobile reading, learning and education, and community interaction. Combining our actual monetization experience, this article provides relevant traffic owners with some advertising scenarios and advertising format selection suggestions and optimization techniques, helping media outlets open their “treasure box” for monetization and revenue increase!

1. Mobile reading apps

Advertisement styles available:

The editor suggests that reading apps can choose advertising locations and design advertising styles based on platform content, environment, and user reading and behavior paths. For example, in the reading APP startup scenario, you can design a splash screen ad; in the bookstore/bookshelf scenario, you can embed information flow ads; in the book reading scenario, you can embed insert ads between chapters; in the personal center scenario (such as sign-in), you can embed incentive video ads, etc.

Splash screen advertising optimization tips:

• It is best to support click jump (direct access to the application);
• It is best to support a 5-second "skip" operation;
• Choose ads that match the tone of the APP and have high-quality materials;
• Can support dynamic opening screen advertising style.

Information flow advertising optimization tips:

• The advertising format is consistent with the APP interface layout;
• Advertising content is integrated with main content and contextual content;
• Intelligently recommend interest-based ads to audiences;
• It would be best if it could adapt to various information flow display styles, such as video information flow, single picture and text, three pictures and one text, and multiple pictures and one text.

Reading page interstitial advertising optimization tips:

• Choose the right time to show your skills;
• It is best if the ad content matches the book/context content;
• Test the optimal exposure frequency to avoid overexposure;
• It is best if the ad supports click-to-jump.
• The ad size is set to suit all models to avoid the image being stretched or deformed.

Tips for optimizing rewarded video ads:

• Reasonably control the playback frequency;
• Provide the most real and useful rewards;
• Do a good job of preloading to ensure smooth video playback.

Advertisers you can choose:

Based on our monetization experience, mobile reading apps have a wide range of advertiser categories to choose from, such as education, travel, fast-moving consumer goods, 3C digital, e-commerce, finance, games, applications, event promotion, etc. But no matter which type of advertiser you choose, it is recommended to match the appropriate advertiser and its creative ideas based on display scenarios, reading scenarios, etc., so as to increase the relevance of advertising to users and bring higher conversion effects.

2. Learning and Education APP

Advertisement styles available:

The editor recommends that relevant APPs choose appropriate advertising positions and styles based on the user's focus and application section layout. For example, design a splash screen ad when the APP is launched; embed interstitial ads between section switches; design banner ads at the top of the homepage and the top of the discovery page; embed information flow ads between content flows; and embed interactive ads and incentive video ads in the personal center and "My" section.

Interstitial Ads Optimization Tips:

• Choose the right time to display the content and do not interfere with user usage;
• It is best to support click jump;
• Rendering a CTA button (e.g., “Learn More”) can increase conversions.

Banner advertising optimization tips:

• The advertising area should not be designed to be too large;
• Do not design in locations where users frequently operate.

Interactive advertising optimization tips:

• Ads are more native (more like real offers or benefits);
• The interactive activities are rich and interesting;
• You can dig deeper to find more advertising display entrances.

Advertisers you can choose:

Education, books, stationery, food, photography, maternal and child care, retail, smart hardware, applications, 3C digital, event promotion, etc.

Other cashing out considerations:

The main audience of learning and education apps are students or their parents. Therefore, in order not to damage the user experience and maximize the advertising effect, it is recommended to:

Achieve accurate advertising recommendations

That is, the advertisements should be in line with the students' learning and life scenarios, so that the advertisements can directly hit the users' real demands and make them feel truly involved, thereby triggering the audience's emotional resonance and interest.

Strengthen the review of advertising materials

Based on the particularity of APP positioning, industry advertisements that are contrary to learning and education or do not match the tone, such as games, beauty and medical care, weight loss, etc., should generally be strictly restricted to ensure that the media image is protected in all dimensions while making the advertisements more targeted and effective.

3. Community Interaction APP

Advertisement styles available:

Now is the bonus period for video advertising. Therefore, combining the content display method (content flow) of community interactive apps and Meishu’s monetization experience, the user experience and advertising effect of video information flow ads are better. In addition, graphic and text information flows and splash screen ads are also common advertising monetization methods for community interactive apps.

Video information flow advertising optimization tips:

• It should not be too long and should quickly capture the audience’s interest;
• It is best to support click jump;
• Best support can be suspended at any time;
• It is best to allow users to click to play on their own (automatic play is only possible in a WIFI environment).

Advertisers you can choose:

Games, e-commerce, finance, fashion, applications, education, literature and art, tourism, etc.

Note: In the process of advertising monetization, in addition to selecting and designing the scenarios and forms of advertising display, designing some common and reasonable advertising sizes in accordance with market demand will also be more beneficial to maximizing media traffic monetization. The following are recommendations for the sizes of common ad spaces:

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Author: Meishujun

Source: Meishu Technology