Google Promotion Google AdWords Guide!

I have many client friends who do business overseas. Once they started making money, they started talking to me about various investments.

“Real estate would be good.” / “I want to be an angel investor, any tips?”

My usual response? “Brother, Google promotion !”

They run these companies, they sell quality products, and what do they do?

Run away and try to spend your money on anything but your own business.

Why not sell more products?

Double down on what’s already working, rather than starting to play in an area you know nothing about.

Google Ads is usually the easiest way to do this.

If my friend wanted to increase his investment amount by 10 times, say $50,000, he could:

Spend 1000 hours trying to become good at angel investing, learn all about it, and hope to invest in the next Facebook (which is nearly impossible).

Do the same with real estate, try to grab a cheap apartment or house and flip it (easier, but still difficult).

Spent 100 hours learning Google AdWords (or just hired someone who knew it) and invested $5,000 in a Google AdWords campaign that resulted in $50,000 in sales.

Which one do you think is most likely to succeed?

Option 3, this is not without reason.

Today, I want to open up the black box of Google Marketing to most people and show you what it is, how to get started, and how to reverse engineer your way to success.

If you know your product's costs and margins, AdWords is a very easy way to get your money's worth, often with ROIs in the hundreds of percentage points.

Google Ads Tutorial Overview:

You can be up and running in less than an hour. If you do it right, you can start generating new sales at the end of the hour.

The best part? It is based on flexibility and speed.

Pay-per-click advertising. It’s different from other ad types, like banner ads with CPM or cost per thousand impressions, because you don’t have to spend a fortune. Instead, you pay for results.

No results? No clicks, leads or customers visiting your website? You don't pay. It's that simple.

But that’s not the only benefit…

When people visit Google, they are looking for something specific. That means they have intention. They are actively looking for something to buy. They tell you what they want to buy by advertising on your website to get their contact details.

This is why Google AdWords is so powerful. There is no better form of SEM (Search Engine Marketing) out there.

Of the $60 billion in annual revenue, over 95% comes from Google Ads. Add to that the fact that over a million businesses use it, and you know companies are spending some serious money on it.

How to use Google Ads?

First, we have to start with some basics.

Here are some basic terms you need to know:

Keywords are words or phrases that people search on Google for and are then triggered to see your ad.

Google counts clicks on your ad and charges you for each click. They also count impressions, which is a number that tells you how often your ad was shown when people searched for that keyword.

The number of clicks divided by the number of impressions gives you your click-through rate. This is simply the percentage of users who were brought to your ad page by clicking on it. This is important because CTR tells you which ads are performing well and which are not.

Google AdWords is like an auction house. You must set a budget and a bid. Your bid sets the amount you're willing to pay for a click. If your maximum bid is $1, Google will only show your ad to others if they haven't bid higher (on average).

Google wants to maximize revenue, so naturally they will assume that all bidders have the same Quality Score and display the ad for the company that bid the highest for that keyword.

However, if your competitors have lower bids for the keywords, Google will not spend your maximum bid. It optimizes impressions and bids. Therefore, you may actually end up paying less than $1 per click.

Therefore, your CPC can be lower than your maximum bid, especially if your ad generates a good Quality Score. This metric is determined based on the user's experience on your landing page, the relevance of your website, and your ad click-through rate.

Google doesn’t just show people ads that have paid the most, it’s also likely to be ads with a high quality score. They care about their users so much that they would rather show more relevant and better ads to users over less-paying ads because it makes the user experience better on Google.

But none of this matters if you’re not getting conversions. A conversion is a new lead or sale, but in general it means a user took the action you wanted them to take.

In some cases, the action may not be a purchase. This could be something like signing up for an email list or entering their personal information.

Since the daily budget for Google Ads is set daily, and unless you pause the process, the ads will run endlessly.

I'll walk you through how to set up your account, make sure you're tracking click-throughs and conversions, and then we'll move forward.

But first, we’ll take a deeper look at how Google AdWords actually works. Talking about math and factors you should focus on two things most:

1. How much do you want to pay?

2. And the position you want to rank .

Here's how it works.

How do Google Ads work?

In the past, you could bid on almost any keyword you wanted.

So it’s a straight auction that doesn’t take into account the relevance of what someone is searching for to your ad.

However, Quality Score changes all that.

This metric combines several factors in order to effectively determine how “good” your offer is for someone’s search.

start.

Every keyword in your account is assigned its own Quality Score. Therefore, even two keywords in the same ad group can have different quality scores (which goes back to how relevant it is to the search someone is doing).

That’s the first factor they look for: relevance .

For example, let's say someone searches for "snowboard rentals." Which keyword do you think has a higher Relevance score?

"Alpine Ski Rentals"

"Ski Rental"

The same thing happens in your campaigns when you use key phrases such as:

"Ski board rental"

“Snowboard Rental Pricing”

“Ski and snowboard rental in the Alps”

This time, they're all relevant. However, depending on the popularity of each tool, you ideally want to be as specific as possible. (For example, this might mean creating separate ads for each specific keyword, or even creating new campaigns.)

Because the second factor taken into account is click-through rate (expected and historical click-through rate).

Your ad will receive both “impressions” (views) and actual clicks. Click-through rate (CTR) is a calculation of the number of clicks that came from a view. A high CTR generally means that your ad and keywords are more relevant than other ads and keywords that have lower CTRs.

So Google will look at your old CTR and predict future CTRs to determine how well your ad matches someone’s search.

Next, consider your account history. This is a very small part compared to the first two metrics, but it still plays a role in helping Google determine if you are a legitimate, trustworthy brand with good products and services.

So far, all of these factors have been related to your actual AdWords account. But the other side is your landing page, which is where people will go after they click on your ad.

It has to be relevant to what someone just searched for. So a search for "snowboard rentals" should bring up "snowboard rentals" ads, which should take you to a page about "snowboard rentals."

The landing page itself also needs to be user-friendly. For example, if it’s difficult to navigate or looks sketchy, people will leave your site right away.

This is a negative signal for Google. This means your page, for whatever reason, sucks. Therefore, your “score” will take a hit and you’ll fall below those users with better landing pages (or you’ll have to pay more (cost per click) to make up for it).

Because that’s the funny thing about AdWords…

It’s an auction, it’s real. But sometimes, if you do it well, you can actually rank first while also spending the least (among other advertisers).

It will usually return your Quality Score and Ad Rank.

Ad Rank is your Quality Score multiplied by your selected maximum bid. And (in theory) determines where you will appear. In reality, it’s not always that simple because Google Ads is so smart.

The effective CPC you pay is then usually determined by how these scores compare to your competitors.

So Google AdWords will evaluate your max bid + quality score + ad position and compare it to your competitors (in a fraction of a second) to determine how much you’ll pay.

Here’s a great visual of how this works:

CPCs in your industry can vary widely based on 1. demand from searchers and 2. how much the competition is spending.

For example, in the retail industry, each click might only cost you a few dollars. However, in highly competitive industries such as machinery, the cost per click is between ten or even dozens of RMB!

You might be asking yourself: How can you afford to pay a few bucks for a click?

It seems too expensive!

But guess what, using AdWords isn’t going to be cheap. You can still make 10x if you know what you are doing.

How about it?

First, stay tuned for this guide.

As we’ll show you after we discuss setting up your AdWords account for the first time.

Author: Overseas Promotion Jack

Source: Overseas Promotion Jack