OPPO information flow advertising's 41 most common review issues and solutions!

Before placing OPPO information flow ads, you need to review the corresponding qualifications and related creative materials. Here is a list of the 41 most common review issues and solutions.

Q1: What kind of business license is valid?

A: The business license must be consistent with the information published on the official website of the National Enterprise Information Publicity System and must not be expired.

Q2: Why was the business license rejected after I submitted it?

A: The business license information must be consistent with the information published on the official website of the National Enterprise Information Disclosure System and must not be expired. The information in the business license must be clear and without any alterations.

Q3: What does the invalid watermark on the business license mean?

A: Common invalid watermarks: "For issuing VAT invoices only", "For promotional use by xx (other third parties) only".

Q4: Will the account opening promotion content and advertiser qualifications be verified?

A: We will check and the promotional content must be included in the scope of the business license.

Q5: What should I do if the website registration information is inconsistent with the account opening entity?

A: You need to submit an authorization certificate from the registered company. The authorization content must include: the company names of both the licensor and the licensee, the authorized domain name, the ICP registration number, the authorization date, the authorization content and the authorized region, and must be stamped with the official seals of both companies.

Q6: What should I do if the website registration information is inconsistent with the account opening entity?

A: You need to submit an authorization certificate from the registered company. The authorization content must include: the company names of both the licensor and the licensee, the authorized domain name, the ICP registration number, the authorization date, the authorization content and the authorized region, and must be stamped with the official seals of both companies.

Q7: The quality inspection report for the promotional product has been provided, why did it not pass?

A: The quality inspection report provided does not correspond to the promoted product. Please provide the quality inspection report of the promoted product.

Q8: Can the landing page link automatically jump to other websites after clicking?

A: If there is a jump, it means that the content in the link can change at any time, so it is prohibited to use website links that automatically jump after clicking.

Q9: The target link URL address is inconsistent with the landing page link URL address . Can it be passed?

A: The URL address of the link must be consistent with the URL address of the landing page. It is strictly forbidden for the landing page to directly jump to other URL addresses.

Q10: Do I need to mark the word “Advertisement” on the material ?

A: The OPPO marketing platform will uniformly mark all advertisements as “Advertisement”, so customers do not need to mark them themselves.

Q11: Can I use link promotion type ads to promote app or game downloads?

A: To promote the download of apps or games, you need to select the app promotion type to create an ad. The link promotion type is only used for the promotion of ordinary H5 pages and cannot promote game downloads.

Q12: Why can’t link promotion ads contain downloads of apps or games?

A: To ensure the safety and stability of users when installing and experiencing applications or games, all installation packages must be downloaded through the OPPO Software Store. And downloading through the OPPO software store can automatically complete the installation, which is better for activation conversion.

Q13: Can I use OPPO phones and words in promotional materials and pictures? What about other mobile phone brands? Can electronic products from other mobile phone brands be marketed?

A: It is not allowed. First of all, you are not allowed to use the name of OPPO for advertising (including but not limited to OPPO mobile phones). If you need to place advertisements, you need to submit authorization. Mobile phone products other than OPPO mobile phones are competing products and may not be placed in OPPO information flow and alliances. Electronic products under competing products are also competing products.

Q14: The material used contains human images, but the picture was found on the Internet and portrait authorization cannot be provided. What should I do?

A: If you purchased the images from a website such as a photo library, you can submit the purchase contract/agreement. If you simply downloaded the images from the Internet, you must submit a disclaimer "Letter of Commitment" (only for images of the general public). If personal names and detailed information are involved, personal image authorization is required. For images of famous people, such as stars, well-known entrepreneurs, etc., a portrait release certificate must be submitted.

Q15: Do the industry qualifications, honorary qualifications, and certificates involved in the advertising materials need to be proven ?

A: The promoted products or services lack the corresponding qualifications and need to be supplemented; if there are honorary certificates and other certificates in the materials, relevant certificates must be provided. If you have obtained the corresponding qualification documents. Need to resubmit for review, please wait patiently for the review results, or modify the ad content and resubmit the ad plan for review.

Q16: Why did an advertisement that had passed review suddenly become a reviewed and rejected advertisement?

A: For advertisements that have already been published, the review department will conduct regular checks. If any violation of the " OPPO Information Flow Advertising Review Specifications" or any illegal behavior (such as unauthorized tampering with the landing page) is found, the advertisement will be removed immediately until the advertiser or agent modifies the advertisement content to comply with the specifications.

Q17: The material or landing page has a guaranteed promise in order to attract users, so why can’t it be passed?

A: A guaranteed promise means that it will be achieved 100%, but in reality, very few advertisements can achieve 100% of the promised returns. If users do not achieve the promised returns after purchasing the promoted products, it is easy to cause complaints, and serious cases may even lead to legal disputes. As a platform, according to the requirements of the Advertising Law, no guaranteed promises can be made in the promotional content without the guarantee of 100% achievement.

Q18: If the materials , copywriting , and landing pages contain obscure misleading words and bad misleading pictures, and have a high click-through rate , why can’t they be passed?

A: Advertisements are prohibited from containing overly revealing images, indecent actions, suggestive or implicit sexual information. Implicit inducement is a kind of bad suggestion inducement, which will cause psychological stimulation to users and easily cause sensory discomfort. They may mistakenly think that the text is pornographic and violent material, which may easily lead to complaints and even legal disputes in serious cases. In order to ensure that users have a good experience, as a platform, we must not promote advertisements in an misleading manner in accordance with the Advertising Law.

Q19: Why can’t the “x” close button and the user intention two-way selection button designed with the material picture pass?

A: By default, clicking on the material image means you agree to enter the ad landing page. Privately adding an "x" button or a two-way selection button of user intention is a false button that cannot be clicked to exit or close. Fake buttons can only trick users into clicking on ads, but cannot achieve what the button describes.

Q20: Advertising brands use descriptive words to attract users to click . Why can’t it be passed?

A: To ensure that there is no suspicion of inducing users to click, and to highlight the promoted products and company image, descriptive words must not be used in advertising brand names. Can be modified to an advertising brand name that highlights the company name and product name.

Q21: Why can’t we use images with a white background as material images ?

A: A white background, which is the same color as the browser's background, will make the ad specifications unclear. You can use images with design effects such as gradients or light-colored background patterns as creative images.

Q22: The material images and copywriting do not highlight the product , but the advertising brand name is complete. Why can’t it be approved?

A: The material images and copywriting need to highlight the promotional content, and the advertising promotion content must be related to the landing page promotion content.

Q23: Why can’t the advertising material be approved if it uses relevant information from peers to highlight the product’s advantages ?

A: According to the information flow advertising review specification instructions, advertising content must not involve negative information about third parties, and must not attack, devalue, slander, or maliciously compare other people's brands and products.

Q24: What content seriously affects user experience or misleads users ?

A: In order to protect the user experience, advertisements must not contain content that seriously affects the user experience. like:

* Threatening, shocking, offensive graphic, text or video content, etc.

* Malicious descriptions of users

*Descriptions that cause users to panic or worry

* Fake buttons with no actual function, close buttons, message reply input boxes, fake red envelope images, etc.

Q25: Can the target link landing page be forced to jump to a page with other content ?

A: In order to protect the user experience, if there is a forced jump on the landing page, or there is no clear mark on the location where the jump will occur after clicking, it will affect the user's normal reading of the advertising content.

Q26: What should I do if the website cannot be accessed when it is launched , but can be accessed when tested on other platforms?

A: Using promotional links that cannot be normally accessed in OPPO browser will affect the advertising effect and user reading experience. Therefore, please make sure that the advertising links and advertising content are accessible normally.

It is recommended to re-verify whether the promotion page can be accessed normally and re-submit the advertising plan for review

Q27: Advertising materials are time-sensitive. What should I do if the campaign has run past its scheduled time ?

A: Advertising materials are time-sensitive, and advertisers need to set the delivery time to ensure that the online activity time is valid and paid attention to. If it is found to be expired, please modify the advertisement again.

Q28: Which terms are considered bad online language and cannot be used in advertisements?

A: Words that clearly have personal attacks and insulting meanings, such as: idiot, pervert, loser, etc.

Q29: What are the absolute terms specified in the Advertising Law ?

A: Advertising content must not contain absolute terms such as "best, optimal, preferred, supreme, only, national level", etc.

Q30: Why can’t we use notification copy?

A: Notification copy is official news and cannot be used for promotion.

Q31: Why was the advertisement still not approved after I submitted the required qualifications ?

A: Ads that have been rejected by the review must be re-triggered for review after the required qualifications are met before they can enter the review status.

Q32: Why should red envelope materials indicate whether they are trial money or cash?

A: If you place ads in the form of giving and receiving red envelopes, you need to clearly inform users of the types of red envelopes and how to use them in the ads. You can clearly mark the red envelope type as cash red envelope, trial gold red envelope, or coupon on the advertising page, explain the usage rules, and resubmit the advertising plan for review.

Q33: Why do loan-related copywriting have a range of qualifiers and do not involve absolute limit words , such as " maximum loan amount is 100,000 " cannot be passed ?

A: If the material image and text say "up to 100,000 yuan can be borrowed", but the landing page content shows "up to 50,000 yuan can be borrowed", the content range of the landing page has exceeded the limited range of the material and text, and the two are contradictory, so it will not be allowed to pass.

Q34: Game materials require larger-scale game characters to submit click-through rates, so why can’t they be approved?

A: Ad review standards do not allow the use of overly revealing or vulgar images, including those that give users sexual fantasies, have obvious temptation intentions, or use pornographic images to gain vulgar traffic and vulgar hype.

Q35: Why can’t financial material pictures and texts include individual stock cases and personal transaction records? Is it OK to include stock names in a stock market chart ?

A: Financial products belong to venture capital products. Personal investment cases and personal transaction records are personal operations. They are risky and personal behaviors. They cannot be used as recommendations to attract and mislead users. The real-time changing trends of stock names involved in the stock market chart cannot be used as material cases.

Q36: Why can’t financial advertisements mention “ no credit check” ?

A: Checking the applicant’s credit history is a necessary step in the financial approval process. Advertising that credit history is not checked is an exaggeration or even false advertising.

Q37: When creating an app ad in the information flow, the app being promoted has not yet been released. Can the information flow ad be created in advance?

A: App promotion needs to be pulled from the app store, so there is no corresponding product on the app store and promotion is temporarily not possible.

Q38: After uploading the advertising qualifications to the review mailbox, do I need to upload the qualifications every time I create an advertisement?

A:

1) When an advertiser creates an ad for the first time, he/she needs to submit his/her qualifications to the review mailbox;

2) If you create an ad again later, you do not need to submit your qualifications again;

3) If the advertisement created subsequently lacks materials other than the submitted qualifications, it can be sent to the review email address along with the advertiser ID + qualifications.

Q39: What qualifications are required to submit when the landing page images involve real-life foreign images as advertising materials?

A: In addition to submitting the basic image authorization letter, you are also required to provide notarized and authenticated materials of the authorization letter, such as a notarized certificate.

Q40: Why are investment-related advertising images not approved when they highlight investment-related content?

A: In order to strengthen advertising quality control and improve user experience, investment advertising materials, images, copywriting, and advertising brand names must clearly highlight the main product being promoted, and the material images must have clear risk warnings.

Q41: Is it allowed to run event ads containing dynamic lottery links?

A: Dynamic lottery links are random and contain a lot of promotional content. They cannot highlight the promotional subject, have many ways to play, and are uncontrollable. Therefore, we do not accept this type of advertising for the time being.

If you want to place OPPO ads, please contact Qinggua Media official