Improving user retention rate cannot rely on luck, you need to know these 10 rules

These days, simply acquiring a large number of new users is no longer enough to lead an app to success. With promotion costs getting higher and higher, no matter how large your download volume is, if these users do not successfully stay, your investment in the mobile terminal will be in vain.

After many carefully crafted apps are put on the shelves, it is found that most users only launch the app, then exit and never come back; more users launch the app, but exit before using the main functions; some people even just download it without even opening it. How to achieve long-term user retention from download and installation? You also need to learn to apply these 10 rules.

1. Leave a concise first impression

The "first impression" presented to users should be concise and attractive enough to convey information in the shortest time and fully demonstrate the uniqueness of the product while also being able to meet user needs.

2. Remove “barriers to entry”

When launching the APP, you have to enter various cumbersome information before you can use it. This design is equivalent to asking users to make a choice: to provide personal information according to the cumbersome process, or to choose to uninstall the APP directly. Moreover, many users use their mobile phones during fragmented time, which makes input inconvenient, and it is inevitable that they give up because the operation is too troublesome.

3. Deliver expected functionality as early as possible

After users finally enter the APP, it is very important that the first interface image is consistent with the impression it leaves on users. A certain social APP gives users the impression that they can find a lot of girls, but after launching it, a blank chat interface is displayed. The subsequent process does not directly point out where the "find girls" operation is, or the process is too complicated for users to understand. In the end, "looking for a girl" became "looking for your sister", and I uninstalled it angrily. Therefore, the advisable approach is to provide users with what they want as early as possible, reduce the cost of learning, thinking, and choosing as much as possible, and then tell users what else they can do.

4. Proper guidance for beginners

Some apps have no onboarding guide at all, or only provide cursory instructions; some apps take the trouble to tell you the purpose of many buttons from the very beginning, with the initial guidance lasting several minutes, and the full guidance even lasting hours or even days - both of these extreme approaches are undesirable. The guidance function of the APP should focus on non-routine key operations, allowing users to use it in the fastest time and in the simplest way, and then guide them step by step.

5. Pay attention to the appearance of the interface

Users are visual animals. If an APP fails to win the favor of users in terms of color matching, layout, and friendly interactive design, it will certainly be difficult to retain their hearts for a long time. Simply put, user experience is absolutely important!

6. Follow the operating experience of mainstream APP

An interface that is too “cool and creative” usually means it is difficult for users to understand, which greatly increases their learning cost. Therefore, the best interface designers often imitate the user experience of mainstream apps to make it easy for users to understand and use. This is the most important core of interface design.

7. Appropriately “show your presence”

Push notifications can effectively increase your presence. When a user has hundreds of apps installed on their phone, showing up at the right time will prevent them from forgetting you. Pushing the right information to users at the right time can make them feel your meticulous care; but pushing the wrong information to users at the wrong time will result in deletion.

8. Avoid crashes and freezes

The disadvantage of touch screens is that there is no physical response when you press a virtual button. Therefore, the user's psychological needs for an operation response are actually higher. If the APP cannot provide users with frequent and immediate feedback, it will cause users to feel psychologically confused or even annoyed; if a crash occurs, it will undoubtedly be fatal.

9. Solve needs rather than create them

APPs should be created to solve user needs. However, if the created APP does not focus on truly solving user problems, but instead creates a user need to some extent and then solves this user need, the result is likely to be a tragedy!

10. Don’t copy PC products

Although the boundary between mobile phone operating systems and computer operating systems is becoming increasingly blurred, there are still significant differences between the two in terms of usage scenarios, usage time, screen size, etc. Therefore, you must remember: you cannot forcibly move something that should be done on a computer to a mobile phone.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @Eptonic compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!