A comprehensive introduction to OPPO's advertising marketing platform and advertising types

OPPO Marketing Platform is a media platform based on OPPO's mobile phones, including OPPO Software Store, OPPO Browser, Theme Store, Game Center, Music, Video, Reading and other diversified applications. Currently, the average daily active users reach 80 million.

The OPPO marketing platform is a media platform based on OPPO's mobile phones. It includes OPPO software store, OPPO browser, theme store, game center, music, video, reading and other diversified applications. Currently, the average daily active users reach 80 million, and the average daily content downloads are as high as 100 million. As an industry-leading media platform for mobile phone manufacturers, we always adhere to the operating philosophy of simplicity, focus, and integration of product and effect. We are committed to providing advertisers with application distribution, information flow advertising, brand advertising and other services, and providing professional and personalized promotion plans to help advertisers reach target users and achieve marketing goals.

Brand advertising resources are provided through various applications on the OPPO marketing platform, which provide a wide range of brand advertising styles, including but not limited to lock screen magazines, splash screen ads, mobile phone themes, information flow ads, personalized customized activities, etc.

The application distribution advertising resources are mainly promoted on software stores. Through high-quality users and high traffic, combined with a variety of combined promotion methods, we can help your application quickly take the lead in the market.

Success Case Project Background: Vipshop held a large-scale promotion event on 419, hoping to gain maximum exposure on the OPPO marketing platform and bring in high-quality downloads and new customers.

Promotion time:

April 13 - April 20, 2016

Promotion effect:

1. The golden combination of PUSH+large opening screen image+banner brought 897,000 downloads to Vipshop in one day on April 19.

2. Customize Vipshop's personalized mobile phone themes, with download volume 2-3 times that of a single daily theme. After users download the theme, they can directly jump to Vipshop's official website on the lock screen of their mobile phone, which is conducive to promoting brand and effect integration.

3. CPD bidding was used during the event to reduce bidding costs and obtain more downloads.

4. According to Vipshop’s data feedback, OPPO’s activation volume has the best effect among all Android channels.

The information flow advertising resources are mainly based on the two major applications of OPPO Browser and News Information, which naturally integrate advertisements into the information dynamics, making the advertisements more native and more effective in reaching out.

Search advertising resources rely on the rich traffic and user resources of the OPPO mobile phone platform, integrate search channels across the entire platform, accurately target active users, and help you acquire high-quality users efficiently and flexibly.

The software store's non-standard advertising resources use a combination of strong exposure and high conversion to help customers customize exclusive personalized activities and achieve product and effect integration.

The browser's non-standard advertising resources are used at important time points, and special resources are added to help customers meet their screen-dominating traffic needs.

• Oppo advertising is divided into types: brand advertising, application distribution, information flow advertising, search advertising, non-standard advertising

If you want to place OPPO ads, please contact Qinggua Media official