Luban’s 11.11 e-commerce marketing strategy in 2019!

E-commerce advertising has three main purposes: first, sales. If the budget is sufficient, launch a large number of advertisements to increase sales quickly and efficiently. Second, create shopping festivals and promotions on nodes such as Double 11 and 618 to trigger a nationwide shopping spree. After the emergence of the new retail concept, the third goal is to create an offline experience that combines product quality and effect. Therefore, offline marketing such as pop-up stores has been very popular in the past two years.

Author: Massive Engine

Source: ByteDance