The latest data rankings of 60 information flow platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in January. This statistics has added B station data.

The January ranking list is divided into two parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings . The overall data can be used to infer the traffic trends in February and March, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in January, among the 60 mainstream information streaming media platforms counted, 43 platforms maintained year-on-year growth, while 17 platforms declined year-on-year ; due to the Spring Festival holiday and the impact of the epidemic, most people stayed at home without going out, and related platforms such as information, video, and short video live streaming have ushered in a significant growth. As the epidemic continues and companies delay their return to work, it is expected that the monthly active data of information and video related platforms will still increase significantly in February.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Interpretation of overall data in January

TOP3 growth rates

The top three growth rates were led by Sohu Video, followed by Toutiao and Douyin, with growth rates of 9.8%, 9.4% and 9.2% respectively;

TOP3 declines

The top three apps with the largest decreases were ZAKER News, which dropped by -10.4%, followed by Lanren Tingshu and Mayu , which increased by -6% and -5.8% respectively.

Social platforms - Among the 7 social platforms counted, except for WeChat and Momo, which showed a slight decline in monthly active users, the monthly active users of other platforms all increased; among them, Sina Weibo had the largest increase of 3.5%

Information platforms : Among the 15 information platforms counted, 11 major news and information platforms have seen a significant increase in monthly active users, with Toutiao seeing the largest increase of 9.4%, followed by Sina News with an increase of 8.6%. ZAKER News, Sina Finance, Qutoutiao, and Sina Sports saw negative monthly active user growth, with ZAKER News seeing the largest decrease of -10.4%.

Browser platforms : Of the eight browser platforms counted, six had an increase in monthly active users, with Baidu seeing the largest increase of 5%. The monthly active users of OPPO and VIVO platforms declined for two consecutive months.

Video platforms : All six video platforms recorded positive growth in monthly active users in January, with Sohu Video seeing the largest increase of 9.8%. iQiyi, Mango TV, and Tencent Video also saw significant growth, with increases of 7.9%, 7.1%, and 6%, respectively.

Short video live streaming category - the monthly active users of the seven platforms counted all showed positive growth in January.

· With the online release of Lost in Russia on the first day of the Lunar New Year, the monthly active users of Toutiao-related platforms increased across the board. In addition, Douyin cooperated with many satellite TV stations on the Spring Festival Gala, and the monthly active users increased by the largest amount of 9.2%.

Kuaishou, which cooperated with the Spring Festival Gala, also saw a significant increase of 8%.

Bilibili (Bilibili) held its first New Year's Eve party, which also brought a significant increase of 7.1%

Audio platform - Himalaya has a significant growth of 4.3%

Other platforms: The automotive platform Jiajiao Baodian saw a significant decline of -5.6%; the growth of maternal and child platforms were all negative, with Mayu seeing the largest decline of -5.8%; the tool platform Zhonghua Wanli saw a significant increase of 3.3%; the knowledge question and answer platform Zhihu performed well with a year-on-year growth of 2.8%; the community e-commerce platform Xiaohongshu also saw a significant increase of 7%.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▶ Top 5 under 24 years old

▶ 25-30 years old TOP 5

▶ 31-35 years old TOP 5

▶ TOP 5 aged 36-40

▶ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

According to the latest statistics from February 3rd to February 9th, the mobile device coverage rate is as follows. Aidou who has device-specific setting needs can refer to it~

The above is the latest data list of major information flow advertising platforms in January compiled and presented to you by the editor. I hope it can help you to make channel selections and optimization references.

Author: Aichisem

Source: Aichisem