Tips for creating best-selling products in JD’s “Jingxi” store!

Since the launch of the Jingxi platform, many sellers have been attracted to settle here. Jingxi stores themselves have some inherent advantages, and the platform has low commission deductions. Although some people have reported that the traffic is small and it is difficult to do business, in fact, it is only relatively less than the traffic in the JD app. However, if you want to run a good Jingxi store, there are still some very effective methods.

The characteristics of the platform also mean that its gameplay can be more diversified. The low platform cost means that merchants can pass on more profits to consumers and gain price advantages. To create a hot-selling product on Jingxi, we must first clearly identify the target users. We can mainly target users who pursue cost-effectiveness, which is different from the users of JD.com’s main site who pursue quality. Therefore, merchants must do analysis and matching from the beginning of product selection.

Step 1: Product selection (very important)

Jingxi selects products with high cost performance. Starting from the price, the price must be in line with the target group of the platform. It does not have to be extremely cheap, but it needs to have a certain competitive advantage compared with other products in the same category. Here we should not only refer to the prices of Jingxi platform, but also refer to the prices of similar products on other ports;

First, if the price is too high, it will affect the promotion conversion. Second, many customers and channels are unwilling to take it on.

In addition to price, quality is also something that merchants need to consider. We need to ensure that the price is low while the quality is acceptable. Otherwise, there will be a lot of bad reviews and after-sales service in the future, which will lead to poor store service data and affect the star rating and weather vane score of the entire store. Therefore, we must ensure the quality of our products. At the same time, brand awareness has a lot of influence on product promotion. If you can get a certain advantage in the brand authorization price, the promotion effect can be very good. If it is an independent brand, you must highlight the advantages of your own brand from aspects such as workmanship, raw materials, and technology.

After there are no problems with price, quality and brand, we need to ensure the supply chain and make preparations in advance from inventory to delivery.

The promotion of Tiaoke, especially some good channels, they have a large customer base and can place orders quickly. What merchants need to do is to take over the orders and send out the goods in time to ensure that customers can receive the goods smoothly! Only in this way can we have long-term cooperation! Merchants can refer to about 30% of the coupon volume for similar products in the industry to estimate product sales and prepare inventory.

Step 2: Tips for Creating a Hot-selling Product

1. The platform pushes resources to support product recommendations within 9.9 yuan, the commission is above 20%, and the merchant's price is better than that of competing products.

By screening through the Jingxi platform, it is easier to obtain official recommended resources. You can contact the category operation manager of each merchant to report; increase store popularity and visitors through low-priced goods.

2. To carry out fission promotion through Jingtiaoke, what preparations do merchants need to make before promotion? We need an eye-catching promotional picture, a promotional copy that helps with conversion and attracts attention, and of course, we also need powerful promotional benefit points. I believe that all of us who run stores are aware of the importance of a promotional picture. Promotional images must clearly describe the product in order to dispel consumers' concerns and highlight the product's selling points.

Many businesses themselves also have customer selection groups. They can refer to the better promotional paragraphs in each group and make adjustments based on their own product characteristics. They can also go to third-party promotion platforms to find paragraphs of promoted products for reference. A copy with a story can attract more customers to pay.

Step 3: Promotion channels/promotion skills

Taking Jingtiaoke as an example, the operation steps are shared for reference only;

CPS Configuration Operation Guide:

Step 1: Create a Shopping Campaign

Enter POP merchant purchase settings background

(https://wqs.JD.com/pingou/pingou_pop_manage/manager.html), create a purchase order, fill in as needed, and click Submit.

Step 2: Set up coupons

Enter the POP merchant backend - Promotions - Coupon Management - Create Coupons - Create Product Coupons. (You can also set up exclusive coupons directly in the Jingtiaoke portal)

Step 3: Set up commission-bound coupons.

That’s all for today.

Author: yubaibai.com

Source: yubaibai.com