OPPO information flow advertising introduction and delivery guidance

OPPO's marketing platform integrates the exclusive resources of OPPO mobile phones for advertising delivery and display. It integrates the data resources of OPPO's big database to create professional information services for users and customers.

Unique advantage 1

Penetrating into mobile terminals and combining multiple scenarios, the OPPO marketing platform is a commercial platform system carefully created by OPPO and deeply customized. It realizes precise push and precise marketing based on various scenarios in which OPPO users use OPPO mobile phones. As the second largest mobile phone manufacturer in China and the fourth largest in the world, OPPO has accumulated high-quality users and accurate user data over the years, which are integrated into the OPPO marketing platform to facilitate customers to achieve their marketing goals.

Exclusive advantages: 2.3 billion high-quality OPPO users, 4 billion high-quality traffic; Average daily active users of OS system: 300 million; Average daily active users of browser: 80 million, with an average browsing time of 1 hour per person. Average number of active users per day in the alliance: 30 million Average daily exposure of OPPO’s own traffic: 4 billion

Exclusive advantage 3: Strictly control traffic channels to ensure high-quality traffic. OPPO traffic is centered on its own product traffic. The OPPO browser, OPPO software store, OPPO lock screen magazine, OPPO weather, calendar, OPPO video and other products that come with the mobile phone improve the overall traffic effect and quality through the product matrix composed of various products. The external OPPO Alliance brings together tools, games, services and other products from store cooperation to form the safest and best-experience advertising alliance, and has absolute monitoring measures for the media, which is achieved through an anti-cheating system.

OPPO Information Flow is an information flow product that is deeply customized based on OPPO mobile phone series and models, accurately reaching OPPO's hundreds of millions of mobile phone users. Products include OPPO browser, lock screen magazine, global search, weather, calendar, negative one screen and other traffic portals, providing customers with full-scene intelligent marketing, helping countless advertisers to acquire more valuable users and achieve marketing goals.