How did Xiaohongshu become popular? Share 5 tips!

Online shopping is a topic that many people often talk about, especially for female friends, who always like to spend some free time every day browsing websites such as Taobao and Tmall.

There are also many social shopping apps on the Internet, most of which are dominated by young fans, especially women between the ages of 20 and 30 who have high requirements for personal dressing and skin care. Most users have stable jobs, so their purchasing power is strong. In addition, with the improvement of quality of life, their requirements for product selection are also the same.

Therefore, targeting mid- to high-end female fans is the hard truth, whether it is selling goods or services, selling products, skin care products, or selling clothes. If the customer's purchasing power is not good, no matter how good the product is, there is no chance to monetize it without a good promotion method.

In this article, I will share a social shopping APP - Xiaohongshu , which is also known as the "overseas shopping artifact". I believe that friends who have used Xiaohongshu know that Xiaohongshu has a strong endorsement power, and its internal customer base is mainly high-end fans. If you happen to want to attract traffic and monetize high-end products, you have come to the right place.

1. About Xiaohongshu traffic diversion

Before planning the traffic of this platform, we need to first have a brief understanding of what kind of platform Xiaohongshu is?

1. Layout advantages

Currently, Xiaohongshu has 220 million young users, and its users are mainly high-end fans who focus on clothing, beauty and skin care, travel diaries, food reviews and pet topics.

Therefore, if you want to achieve accurate traffic diversion, it is important to choose the right platform. There is a saying that goes: "Find the right fish pond and catch the right fish!" There is nothing wrong with this saying, and the same applies to traffic diversion.

2. User Group

Mainly young female fans: female fans account for 70%, male fans only account for 30%, and most of them are young fans born after 1990.

Young people are rational in their shopping and will pay decisively for what they want to buy, unlike middle-aged and elderly people who are hesitant and have to compare prices from three stores before buying something. Finally, when they decide to buy something, they still want more discounts.

Summary: Young people spend money as they please and buy whatever they like. Businessmen love this type of customers the most!

3. Monetization Methods

At present, Xiaohongshu’s monetization methods can be roughly divided into two types:

The first one is that agents make their own products and attract traffic themselves, which is in line with the ideas of most micro-business people.

The second type is to develop in the direction of internet celebrities and KOLs, which are similar to internet celebrity accounts on Weibo and are good at packaging and attracting traffic.

2. Account Settings

First, let me explain how to optimize your Xiaohongshu account, starting with personal settings.

1. Name

Tips for setting up a nickname for a Xiaohongshu account: personal brand name + field (Xiaomei Talks about Beauty, Beauty Notes).

Principles for writing nicknames: easy to understand, easy to increase followers, relevant to the field, meaningful, and don’t write randomly.

2. Introduction

Many people have asked me before how to leave contact information correctly on Xiaohongshu. It is too difficult to do so. What if I violate the rules if I leave it? So, can I leave my contact information in my profile?

Answer: Yes you can! Why is the author so sure?

Take the official account of Xiaohongshu as an example:

This is the official account of Xiaohongshu. It is stated in the personal profile that you can contact us by email if you have any questions. In fact, it is also teaching us that it is okay to leave an email address, which is completely in line with the platform's operating rules. We don't need to worry about it, just follow this idea.

Brief introduction to tips for leaving email addresses: leave your QQ email address and bind your QQ number to WeChat. (This way fans can add us on QQ and WeChat).

Note: Xiaohongshu account can only be set once. Here we recommend that you set Xiaohongshu account to QQ account or WeChat account.

You should know that you cannot leave contact information openly on Xiaohongshu. When you finally have a note that goes viral and a group of fans ask you for the link and contact information, but you can’t send them out, it’s very frustrating.

For this reason, the Xiaohongshu account is set as a QQ account, and QQ can be bound to WeChat. At this time, when someone asks you for your contact information, you can guide them in the private message by saying that the Xiaohongshu account is my V or something like that. This trick can be used all the time and is safe, feasible and long-lasting.

3. Authentication

An ID card can be used to authenticate a Xiaohongshu account. An account with authenticated identity will have a higher relative weight and will be more likely to receive high recommendations when actually posting Xiaohongshu notes. This authenticated account can be left alone for now.

Summary: If you have never used Xiaohongshu, it is recommended that you try to create an account first, but do not rush to authenticate your identity to avoid having your account blocked and wasting your ID card. It is not too late to authenticate after you become proficient in operation.

3. Xiaohongshu Operation

From a broad perspective, there are five main factors that determine the popularity of Xiaohongshu notes.

1. Images

This is not only a requirement for your own external image, but also the minimum respect for those who see your notes and for Xiaohongshu users.

I recommend several photo editing software: Meitu XiuXiu, Wantu, Polarr, Snapseed, vsco, Foodie, MIX, Wechat Watermark Camera and PicsArt.

I think the most powerful photo editing function of Polarr is equivalent to PS on mobile phones.

Mix and Snapseed are mainly used for filters, and VSCO is also good.

Picsart is more technical, and I usually use it for texturing and cropping.

If you don't know how to draw, you can search the keyword "photo editing" on Xiaohongshu, where you will find many introductions to photo editing software and various tutorials. Photo editing is equivalent to creation, so one's personal aesthetic ability needs to be exercised.

Summary: To learn software and operating skills, read more about others, and look for inspiration and learning from the recommendations on the homepage.

2. Title

The first 22 words will be automatically considered as the title and appear in the front paragraph. This is where we need to learn how to be “title-oriented”.

Tips: You can express it in digital form. In fact, people are much more sensitive to numbers than ordinary words.

For example: I lost ten pounds in 25 days, and used fifty thousand to decorate a thirty-eight-square-meter apartment to look like a twenty-thousand-square-meter apartment.

Normally when we open the homepage of Xiaohongshu, we will see these numbers in their titles. When we post notes on Xiaohongshu, we should also pay attention to the fact that the title must include numbers.

3. Tags

Here is a little-known popular trick for using Xiaohongshu. The label of Xiaohongshu is that after you select a picture and click next, you will click the label in the middle of the bottom of the screen. After clicking in, you can see the two pictures I posted above. The first one has the address, store, cinema, products, and other label links.

Regarding adding labels, I don’t mean the labels we add to the pictures. Of course, I mean the content of the Xiaohongshu notes you posted. The notes must also have their own theme keywords, so that the official will judge which category you belong to, such as clothing matching, weight loss, photo editing, skill sharing, etc.

4. Content

In addition, the content should not be too short. If it is too short, your "label" will not be reflected, and you will not be able to write any high-quality notes. Of course, it should not be too long. Everyone is busy. Don't write like an essay. Also pay attention to the combination of expressions. Try to write more lively. You can add some expressions appropriately. This is the most basic point of using Xiaohongshu.

Content Editor:

A. Write less than 1,000 words, and normally each note should be 300-500 words.

B. The layout is in place and numbers are replaced by symbolic numbers to improve the reading experience.

C. Add 3-5 pictures to a Xiaohongshu note.

5. Topics

The topics on Xiaohongshu and the labels mentioned above actually have similar functions. However, the coverage of this topic, that is, the overall exposure, is larger than that of the previous label, so just choose a topic that is close to your notes.

The choice of hot topics depends on the type of work published. For example, if you are posting a weight loss note, you can mark it as a hot topic related to weight loss.

IV. Conclusion

The operating difficulty of Xiaohongshu is lower than that of Douyin and Kuaishou. The only difficulty is drawing. Knowing some PS photo editing methods is the key to playing Xiaohongshu well. In addition, you can just copy and adapt the content from Baidu and turn other people's experiences into your own.

Whether you are doing traffic diversion on Xiaohongshu, Toutiao, or short video diversion, mastering the popular rules of the platform is the key. Traffic diversion and promotion requires a persistent mentality. If you are a novice and want to eat a fat man in one bite, it is recommended that you don’t work in this industry!

good! The above is what I brought about the Xiaohongshu traffic promotion method

Author: Fengzi

Source: Fengzi Notes ID: msdyz168