How to set up the Douyin Super Lucky Bag? How to set up Douyin Super Lucky Bag

Tik Tok has introduced a new way of playing: lucky bags. This kind of gameplay is still very important for those who do live broadcasts, so today Dongguan Feng Chao editor will talk to you about how to set up the Douyin Super Lucky Bag? Friends in need can read it for reference.

1. What is the Douyin Super Lucky Bag?

1. Definition of “Super Lucky Bag”

"Super Lucky Bag" is a proprietary marketing interactive tool in e-commerce scenarios that helps anchors standardize the lottery process.

It supports putting lucky draw activities in the form of commodities in the live broadcast room, and guiding users to obtain lucky draw qualifications by completing different tasks (watching time/specified passwords, etc.) with the help of the host.

2. Scope of application of the “Super Lucky Bag”

Anchor: Only official accounts with integrated personal and store status can participate in the Super Lucky Bag event;

Users: Participate in the live broadcast room and complete the winning conditions set by the anchor, and you can participate in the event when the super lucky bag is available; the winning user can complete the prize redemption by entering the delivery address within 48 hours.

Note: Cross-border and Hainan duty-free are not available.

2. How to set up the Douyin Super Lucky Bag?

1. Function entry

The entrance to Juliang Baiying (login as an expert) is: [Marketing Management] - [Super Lucky Bag]. Please refer to the page prompts for the specific activation threshold;

2. Create a prize

Activity entrance: [Marketing Management] - [Super Lucky Bag] - [Prize Pool] button, after entering the page, click [Create Prize].

1) Quickly create products (no review required)

You can quickly add products that are already in the store and are in the "on the shelf" status. Only one product can be added;

You can quickly search for the corresponding product by product name or ID. After clicking [Select], you only need to enter the prize inventory (total number of prizes for the lucky draw) and the spot delivery time. The specific rules are the same as above;

When using store products as prizes, the inventory of the products sold in your store will not be deducted. Merchants are advised to pay attention to the risk of overselling inventory.

2) Create a custom product (review required)

Note: The platform currently has unified regulations that the delivery standards for prizes in the super lucky bag are [in stock + 48 hours]. Merchants please pay attention.

3) Product pool management

Add prizes: Click [Add] to increase the prize inventory;

Check the review status: Products added through "Quick Create" can be included in the lottery without review. Products added through "Add Custom" need to be reviewed uniformly. If the review is rejected, you can see the specific reasons for the rejection here.

Editing restrictions: Information about prizes that have been bound to a lucky draw cannot be edited;

The product is a "Quick Create" prize: the basic information of the product (header image, name, category attributes, etc.) cannot be modified, but the prize inventory and spot delivery time can be modified;

If the product is a "new custom" prize: it needs to be reviewed again after the basic information is modified;

4) Remove the lottery items from the shelves

The lottery is "in progress": If some users have participated in the lottery but the prize has not yet been drawn, please do not remove the lottery products to avoid being subject to regulatory penalties due to abnormal lottery activities.

The prize has been drawn: You can remove the prize from the shelves at any time.

3. Create a sweepstakes event

Activity entrance: [Marketing Management] - [Super Lucky Bag] - [Lottery]

1) Lottery information settings

Set winning conditions: users can be required to complete the corresponding conditions before they can participate in the lottery;

Prize draw at a specific time: No tasks need to be completed, all users in the live broadcast room can participate in the prize draw at a specific time;

Watching task: Users must watch the broadcast for a preset time to participate in the lucky draw;

Comment task: Users need to post a specified comment to participate in the lucky draw (within 15 words);

Fan group tasks: The user's fan group level must reach a preset level to participate in the lucky draw;

Set the prize draw time: You can set it to automatically draw prizes x minutes after the event starts, or preset a specific prize draw time;

Prize redemption deadline: The default deadline is 48 hours after the prize draw.

2) Lucky Draw Prizes

Select Prize:

After clicking [Add Prize], you can select a specific prize from the pre-created prize pool;

If you need to add multiple prizes, you need to create multiple raffles;

Winning limit: You can set the number of winning users and the number of prizes each winning user can receive;

Amount limit: In a single live broadcast, the cumulative amount of winnings for a single user shall not exceed RMB 50,000;

Quantity limit: Number of winners ≤ 1000; Number of winners * Number of prizes won by each winning user ≤ Total number of prizes in stock;

4. Publish a lucky draw event (only available after the lucky draw function is enabled in the user-store integrated account)

Activity entrance: [Live Management] - [Live Console] - [Live Tools] - [Super Lucky Bag];

1) Publish the lucky draw-live broadcast trailer

Query: You can query the lucky draw activity through "Prize Name" & "Activity Status";

Click [Create Event] to return to the lucky draw creation page described in 2.3;

You can view the specific status of each lucky draw activity. Only the lucky draws with [Start Activity] can be published normally.

When you hover the mouse over an event card, a [Create Copy] button will appear. Clicking it will redirect you to the page for creating the event, and automatically copy all the configuration and prize information of the event.

The effect in the live broadcast room after the anchor completes the delivery:

Precautions

[Function limitation] The "Super Lucky Bag" function and the Douyin custom lucky bag function cannot be used at the same time;

[Quantity Limitation] In a single live broadcast, there can only be one ongoing lucky draw event at the same time period;

[Time Limit] If more than 24 hours pass before the prize draw, or if the time left before the prize draw is insufficient for the user to complete the broadcast task, the prize draw cannot be started;

[Restrictions on new activities] The lottery activities that have been drawn cannot be published repeatedly. You can refer to 2.4.2 to quickly create the same lottery activities through "Create a copy" and then publish them;

[Display of the lottery component in the upper left corner] The activity component will be displayed within 15 minutes before the lottery draw.

Follow the status of the lottery in real time

After the lucky draw is successfully released, the event will appear in the live broadcast products in the form of a "super lucky bag". The "Super Lucky Bag" is also equivalent to a commodity, and its position can be adjusted at will, but it cannot be explained.

Displays the preset winning conditions, prize value and number of prizes, and displays the number of successful participants and the countdown to the start of the draw in real time

5. Check the lottery results and fulfill the delivery

1) Check the lottery results

Return to [Marketing Management] - [Super Lucky Bag] - [Lottery] page to see the list of winners of the lottery with the status of "Event has ended";

Notes on award redemption and contract fulfillment status:

Unclaimed prize: The user has not filled in the address information. If the user still does not fill in the address within 48 hours, it will be deemed that the winning qualification has been automatically waived;

Prize redeemed: The user has filled in the address information and is waiting for the merchant to fulfill the contract and ship the item;

Failed to redeem prize: Due to platform rules or other force majeure factors, the user failed to redeem the prize and the product cannot be shipped. If you have any questions, please ask the winning user to consult customer service;

In fulfillment: the merchant has shipped the goods;

Fulfillment Completed: The order is completed.

2) Delivery of goods

The winning user fills in the delivery information and completes the prize redemption. The system will automatically generate a lottery order in order management, and the merchant must complete the delivery fulfillment within the specified time based on the user information in the order.

4. Summary of Frequently Asked Questions

1. Is there a limit on the number of Super Lucky Bags that can be distributed?

A: There is no limit on the number of distributions.

2. How do winners redeem their prizes?

Answer: Winning users can check the super lucky bag lottery activities they participated in and the winning situation in [Message] - [Function Notification] - [Lucky Bag Lottery Assistant], fill in the delivery address, and complete the prize redemption.

3. After the super lucky bag takes effect, can the influencer's live broadcast room still use the previous ordinary lucky bags?

A: Enabling the Super Lucky Bag function does not affect the original ordinary lucky bag function. Just note that two lucky draw activities cannot appear in the same period (which means that they cannot be used at the same time);

ps: It can be used in the same game. For example, use the super lucky bag in the first half of the live broadcast, and change it to the ordinary lucky bag in the second half, but they cannot appear at the same time.

This concludes this article on how to set up the Douyin Super Lucky Bag. For more relevant Douyin Super Lucky Bag setting content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!