Marketing node reminder in May

The so-called pendulum theory,

It is said that marketing is like a pendulum.

Only "raising the brand" without "raising sales" will not work today;

If you only "improve sales" but not "improve brand", you will not be able to survive tomorrow;

Therefore, the most important thing for branding is——

Conduct promotions once a month to “boost sales”;

Create an event every month to "promote the brand";

Only in this way can you gain both fame and fortune.

The nodes used to create promotions and events in May 2017 are:

(It is recommended to pick two, play once in the first half of the month and once in the second half of the month)

Labor Day

May 1

Good: Promotion

May 1, 2017 happens to be the last day of the May Day holiday.

Everyone is immersed in the sadness of going to work tomorrow.

In addition, most of our competitors are on vacation, so the promotion effect on that day cannot be bad.

Leonardo da Vinci dies

May 2, 1519

Good: Under a pseudonym

Tell me about one of your designs.

From Leonardo da Vinci’s posthumous manuscripts…

Anyway, the dead won’t bother you.

World Press Freedom Day

May 3

Suitable for: attracting fans

Launch the news generator on the WeChat official account background (safer in your app),

(If you don’t have time to DIY, search Taobao for “Pretentious Picture Generator Source Code”)

Then modify the source code and embed your own brand of CI.

Let your fans post pictures spontaneously to attract you.

Audrey Hepburn's Birthday

May 4, 1929

Good: Under a pseudonym

Let's talk about your design or formula.

From Audrey Hepburn's posthumous manuscripts...

Of course, you can also simply resurrect Hepburn,

Anyway, the dead won’t bother you.

China trials daylight saving time

May 4, 1986

The so-called daylight saving time artificially advances people's concept of time by one hour in the summer when the sun rises earlier, prompting people to go to bed early and get up early, and to carry out more activities during the sunny hours.

Good: Welfare

Using daylight saving time as a company benefit,

In summer, you should leave work an hour earlier...

beginning of summer

May 5

Good: Pick a fight

I often hear people say in winter that they prefer summer, and I often hear people say in summer that they prefer winter. But then I think about it, it’s basically the same group of people saying it.

So on that day, you can launch a choose-one-or-the-other forwarding activity. If you like summer, forward it and say summer. If you like winter, forward it and say winter. You can share the benefits of both seasons.

The birth of the world's first stamps

May 6, 1840

Good: Promotion

Using stamp theme promotion,

You can win stamps when you shop.

Packaging in stamp style,

Plus free shipping on the same day.

Indian poet Rabindranath Tagore's birthday

May 7, 1861

Do: Collaboration

Release cross-border limited edition products,

Packaged with Tagore's poems and paintings,

Anyway, the dead won’t bother you.

World Red Cross Day

May 8

Do: Taunt

Reheating Guo Meimei's old story, using PS to forcibly implant her,

Said that his brand was also Guo Meimei's favorite to show off her wealth back then,

Let your brand be on par with Hermès and Maserati.

Cui Jian's debut performance of "Nothing at All"

May 9, 1986

Suitable: poorer

You can place your position on Station B.

The background is nothing.

Let your fans post comments,

Who has nothing?

Birthday of Chinese painting master Zhang Daqian

May 10, 1899

Do: Collaboration

Release cross-border limited edition products,

Packaged with Zhang Daqian's poems and paintings,

Anyway, the dead won’t bother you.

First case of influenza A (H1N1) confirmed

May 11, 2009

Good: Promotion

Get a pack of Isatis root for free when you shop on the same day.

Use this to create a promotion and it might become an event.

A magnitude 8.0 earthquake occurred in Wenchuan, Sichuan

May 12, 2008

should:

Change the page theme to black and white memorial style.

avoid:

No trace of marketing.

Wang Xiaobo's 65th Birthday

May 11, 1952

Recommended: Hold a retirement celebration for Wang Xiaobo

If Wang Xiaobo were still alive, he would have retired at the age of 65.

Use this as the theme event, write an article or make a video to embed your brand.

Mother's Day

May 14, 2017

should:

Mother's Day themed promotion

For example, giving carnations for free when shopping, enjoying special discounts when shopping for mothers, etc.

Marketing through Mother's Day Event

Mother's Day is also known as "Look, I'm very filial" Day, so the topic of this issue is how to pretend to be filial.

International Day of Families

May 15

Good: Holiday

Not giving employees a day off for family time on International Family Day is just a hooligan move...

Maybe they can even stir up an incident by taking advantage of the company's benefits.

The stunning Canadian Chen Yuanyuan has passed away

May 16, 1695

Do: Collaboration

Released limited edition cross-border skin care products,

It is said that she used Chen Yuanyuan's beauty recipe,

The 70th Cannes Film Festival opens

May 17, 2017

should:

1. Use PS to forcibly implant the brand

2. Forcing celebrities to wear the same clothes

3. Just make fun of it

For example, there are contests for the most beautiful abducted woman, the most beautiful corpse in a car accident, the most beautiful exploding meat filling, the most beautiful chopped doctor, the most beautiful family portrait of a murdered family, etc.

Hong Kong girl group Twins celebrates its 16th anniversary

May 18, 2001

should:

Talk about sponsoring the Flower Festival and spreading the brand

China Tourism Day

May 19

should:

Understand the preferential policies of various scenic spots.

Take the opportunity to give away tickets for joint promotion.

Internet Valentine's Day

May 20

should:

Valentine's Day themed promotion

For example, you can win a diamond ring, or a 520 yuan, 52.0 yuan, or 5.20 yuan voucher when shopping.

Marketing through Valentine's Day event on the Internet

Build an alliance against showing off affection, and show off your breakup with a scumbag/bitch to give away a shopping fund worth 874 yuan.

The installation of the Statue of Liberty in the United States was completed

May 21, 1884

Good: Promotion

Promotion themed around Goddess Festival

International Day for Biological Diversity

May 22

Do: Self-exposure

Taking biodiversity as the theme,

Encourage self-exposure of one's own peculiarities.

Expose yourself to participate in the lucky draw.

and participate in random pairing.

Day of National Prosperity in Times of Adversity

May 23

Do: Innuendo

Even if I don't tell you, you understand...

Just spread the sarcasm instead.

Copernicus's immortal work "On the Revolutions of the Celestial Spheres" was published

May 24, 1543

Do: Salute

Release limited edition products of celestial bodies,

Salute to Copernicus for telling the truth...

The dead won't bother you.

Dong Cunrui sacrificed himself to blow up the bunker

May 25, 1948

should:

Discrediting opponents

From whether Dong Cunrui had ever blown up a bunker,

It is said that XX brand actually contains additives.

Controversial Products

@Burger King, you can sell fried burgers and commit suicide.

World Challenge the Human Condition Day

May 26

Do: Challenge

For example, launching a human condition challenge of not touching your phone for a day.

If you achieve the goal, you will get the product for free. If you fail, you will get a coupon for free.

The Boxer Rebellion breaks out in China

May 27, 1900

Do: Taunt

Buy KOLs to mock your competitors' water army.

Just like the Boxer Rebellion a hundred years ago who deceived themselves and others.

Xin Qiji, a poet of the Southern Song Dynasty, was born

May 28, 1140

Recommended: P-picture

It's like a spoof of Du Fu.

Let Xin Qiji use your product.

The Chinese Red Cross Society was established

May 29, 1904

Good: Relay

Following the above article about Guo Meimei’s strength,

Then launch the second round of your products.

Croatia National Day

May 30, 1991

Suitable: Feelings

This is a country that has only been independent for 26 years.

Maybe he is not even as old as you.

Why not play Croatian Rhapsody that day?

Playing with emotions in self-media ?

Croatian Rhapsody

Maksim Mrvica – The Piano Player

Or just do it again.

Come up with your own brand of Rhapsody?

World No Tobacco Day

May 31

Do: Dispute

Shopping on the day,

They will give away T-shirts, box stickers, car stickers, book covers, disposable tattoos, etc. with a no-smoking logo.

Just change it.

Trick the boss into thinking of the marketing plan for next month.

They even have a recent plan for the brand to deceive investors ...

Anyway, we fooled people last year, and we will continue to fool people with the upgraded version this year.

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