Android丨Detailed explanation of ASO in Huawei Market

Today we are going to talk about how the new package of Huawei App Market in Android market can gain volume from the application market from 0 to 1. First of all, we need to know the overall market environment. Whether it is from the perspective of traffic or payment, Huawei is the leader in the Android market. Huawei's current market status is a bit chaotic, with fake packages everywhere and applications with the same name having very high weights, but where there is chaos there are opportunities, and this market is also the most operable Android market.

1. ASO optimization before new packages are launched

The first thing you need to do is to do a market analysis, find out the industry to which the product you are about to make belongs, as well as the TOP5 competing products in this industry. The next step is to find out the keywords with volume in this industry, and then make a vest package matrix for your current product.

The first step in finding quantifiers is to analyze the keywords covered by the TOP5 competitors, then merge the tables to remove duplicates, sort by popularity value, and remove words below 4605. This table is vocabulary 1.

Expand functional words based on all the functions of your products. Qimai and others have keyword expansion assistants, and then summarize, sort, and organize the vocabulary2.

Summarize vocabulary 1 and 2 to get vocabulary 3, sort vocabulary 3 to remove duplicates, sort by popularity, and label the words as competitor words, industry words, functional words, and long-tail words. Then analyze the front-row competition level of these words respectively. The ad space query website is: http://154.221.25.45/.

Tags are divided into the following categories: 1. Words that monopolize the front-row advertising space; 2. The keyword is the name of the application (there are several applications with the same name in the front row); 3. The front-row applications contain the keyword; 4. Whether the keyword is stable in the ranking of the top three applications (to determine whether the competition is fierce). The four types of labels are screened and separated respectively, and organized into a table vocabulary 4.

Finally, I came to the conclusion that the vocabulary that my home application is about to make is vocabulary 4.

2. List your own vest package matrix and the words you want to optimize in the long term

1. For words that are monopolized by advertising space in the front row, it is recommended to directly conduct market CPD keyword search and launch, test the bid and weight of each word, and then use the point wall to increase the weight of the word, and then lower the bid, that is, use the low-price CPD + point wall method to play advertising bidding.

2. For apps whose keywords are also their names, you need to observe other companies’ packages for about a week to see whether the top three apps are ranked and whether the rankings are stable (excluding the situation where the rankings are unstable due to machine brushing). Then you can decide whether you need to make a disguised package with the same app name for optimization.

3. For the front-row apps with the keyword, analyze these words and put them into the main package as much as possible. The main package app name should be listed in the form of brand word + keyword. Bring as many as possible 1-2 of the best words in the batch. In the later stage, you can create a points wall or use machine brushing to make the rankings.

4. From the 4th tag, select words with less competition or strong correlations and directly use the points wall or machine brushing.

3. List the main package and the vest package in sequence

1. First, upload the main package. After the main package is online, you need to maintain the package, comment/rate + front-end download, 5 comments/rates each per day, 10,000 downloads/day, 1-2 months cycle, when to stop, it depends on Qimai and when all the words of your package do not have a large-scale ranking increase, you can stop. After maintaining the package, it is best to maintain a version update once a month (update the introduction, the version value and codo value need to be increased)

2. After uploading the main package, you need to upload the vest package (Note: Huawei market can upload 3 similar applications in the same main body. There will be risks if you upload more. You need to make sure that the function switches, UI, and structural layout are consistent with the main package. Before putting it on the shelf, you need to differentiate the functions of the main package and the vest package through the background switch, that is, make the functions of the main package and the vest package inconsistent through the switch. After the listing review is passed, turn off the switch and adjust it to normal. If it is not uploaded by the same main body, you only need to change the UI and structural layout to put it on the shelf), maintain the package like the main package, and perform the same operations.

4. Operations after raising the bag

(The basic weight reaches a zero point, and the download volume needs to be weighted)

1. The main package acquisition methods include a small amount of CPD + points wall, and the third category of words are subject to points wall or machine brushing. (If the main package has external traffic, such as CPA, SEM bidding, etc., which can make users jump to the application market to download, it is best to use the points wall when optimizing the words, because the points wall can be weighted. After the ranking goes up, the natural traffic from these external traffic can be used to maintain the ranking words. If there is no external traffic, it is better to directly use machine brushing keyword ranking, because it is currently difficult to get to the 1st and 2nd positions on the Huawei application market points wall, and the consumption is still large)

2. The vest package is to machine-brush the keywords with volume corresponding to each package. It has low cost and charges a fee when it comes to the list. It is better to occupy the natural position.

5. Keyword maintenance

For the keywords that have already been promoted, we need to record the volume effect, calculate the ROI, and organize it into a table. For words with ROI far greater than 1, we need to carry out long-term maintenance. Keyword ranking is a long-term and highly competitive job. After all, there are only so many keywords and so many competing products in the market, so you need to monitor the keywords on the list for a long time, monitor when the top ranking applications for the keyword start to grab the keyword, etc. At this time, what you need is to perform order maintenance (the machine order for the keyword is directly sent, because the direct cycle is long, and the volume is also increased during maintenance, which is equivalent to freeloading. After about 10 days of maintenance, the order can be cancelled for various reasons.)

Several major traffic entrances and practices in the Huawei market

1. List Ranking

The rankings on the list can be brushed through machine channels. There are several sources that can do this, so you need to find and test them yourself!

2. Keyword search ranking

The ranking of results from searching for keywords can be done through a points wall or machine brushing, and CPD delivery can also be carried out.

3. Direct access via keyword search

Search for a word and a list item will pop up in the drop-down list. This is the direct search. Normally, position 1 is the natural position, and positions 2 and 3 are CPD advertising positions. The approach for this position varies for each word, and the normal cycle is about 20-30 days. Some machine-generated merchants can do this and pay for it when they reach the top of the list.

4. Popular applications

On the keyword search results page, there will be an "You May Also Like" category between the 2nd and 3rd. Half of the apps in this category are paid promotions or have higher recent traffic than other apps in the same industry. Normally, this approach is not done separately because it is unstable and the effect cannot be counted. It is mostly used to allow the source merchant to increase the volume within the safety limit when the keywords are being automatically brushed. At this time, when searching for industry words, your application will appear here. However, after the automatic brushing stops, the display volume will become less and less.

5. First release (free promotional resources)

For details, please refer to the internal documentation of the developer platform. There are non-standard resources in the market.

6. Advertising in the app market

Consider the delivery method and location according to your own situation, and control your budget and ROI.

7. Huawei Market Warning Email

1. Your app has been downloaded abnormally recently

It often happens when keywords and rankings are being brushed by machines. It is caused by too much volume at the source. At this time, you need to suspend the operation immediately, reply to the market to shift the blame to whether it is a malicious competition from competitors and brush your products, and then express your determination to conduct a thorough investigation. As for the operation needing to be stopped for about 2 weeks, a normal source merchant would not make such a mistake.

2. Your app's recent reviews are abnormal

It often happens when doing review ratings. Huawei market has always been very strict in controlling review ratings. Sometimes even normal people's comments will trigger this risk warning. (Note: If the comments or negative reviews are made by yourself, the developer must not make a developer reply in the background, which can easily trigger this risk warning. Replying to negative reviews will also increase the space occupied by the negative reviews).

3. Your app's recent ranking is abnormal

It often happens when keywords and rankings are being brushed by machines. It is caused by too much volume at the source. At this time, you need to suspend the operation immediately, reply to the market to shift the blame to whether it is a malicious competition from competitors and brush your products, and then express your determination to conduct a thorough investigation. As for the operation needing to be stopped for about 2 weeks, a normal source merchant would not make such a mistake.

Author: Pan Xueyun

Source: Pan Xueyun