What should I do if the Kuaishou video promotion fails the review? Reasons for failing the Kuaishou video promotion review

Kuaishou is a platform with down-to-earth short video content. So far, Kuaishou has more than 600 million users. Many businesses have also targeted this large traffic pool and started investing in promotional videos, but sometimes they encounter situations where the promotional videos fail the review. So what is the reason why Kuaishou works fail the promotion review? What should they do with the money? Let’s take a look at this article together.

As competition between industries intensifies, more and more advertisers want to place advertisements through the Kuaishou platform in order to cater to more consumers and occupy Kuaishou's traffic. However, as a platform that is responsible to its users and strictly controls its users, Kuaishou also has very strict review procedures for advertising. So what are the reasons why Kuaishou promotion fails the review? What should I do with the money after failing the review? Let’s take a look at this article, I believe it will be helpful to you.

What are the reasons for Kuaishou promotion failing the review?

1. The content is false

The reason why the Kuaishou platform is favored by many users is that they have always acted as reviewers and can help consumers to strictly control. Once the advertisement information submitted by the advertiser contains any false or deceptive content, it will not be approved.

2. The landing page is not clear

Unclear content will affect consumers’ right to know and consumption experience, so the unclear landing page submitted by Kuaishou will not be approved.

3. The information filled in does not match the business scope

Sometimes advertisers are not familiar with the review process of the Kuaishou platform, do not pay attention to the content of the advertisements, and fill in the information at will. Instead, they need to fill in the information according to the business scope of the business license, so as not to fail the promotion review.

Can the money be refunded if the review fails?

Kuaishou platform is a paid platform, and you need to pre-charge your account before you can place advertisements. However, when some promotional content fails to pass the review, advertisers always worry about what to do with the money? In fact, the money remains in the account. If the advertiser fails the review, he can withdraw the money from his account, so there is no need to worry about not getting the money out.

However, if advertisers want Kuaishou's promotion review to pass quickly, after all, they want to advertise but find that the ads cannot be put out, which is also very helpless. In fact, everyone can find a professional agent to operate on their behalf, such as Xingya Technology. We not only help open advertising accounts for free, but also provide agency operations. We will improve advertising creativity and avoid all restricted content restricted by Kuaishou based on product characteristics and user needs, so that advertisers will not worry about advertising placement.

What should I do if the Kuaishou video promotion fails the review?

Kuaishou Video Review Rules

1. Database matching

Any file has one and only one specific numerical value, similar to an ID card number. The background of these applications can establish a specific numerical database of illegal files, and the data is constantly updated by the regulatory authorities. After the user uploads the video, the video value is matched to the database. If it matches, it is considered a dangerous video and deleted. If it does not match, it will go to step 2.

2. Convert video to pictures

Convert the preliminarily reviewed videos into screenshots, for example, one screenshot every 0.5 seconds. The exact number depends on the product stage and operational strategy, etc., and then use the image intelligent recognition system to identify them. The system sounds simple, but the things behind it are not simple. If you are interested, you can search for more information.

3. Voice recognition

Currently, it is possible to convert speech to text and also supports some dialects, such as Cantonese. After conversion into text, it is reviewed. The key to the review is to block the font library.

4. Other mechanisms

The above methods can solve most of the review problems of video content. If you are not sure, the operation staff can intervene to conduct manual review. In addition, there is also a reporting mechanism, which will not be elaborated here. In addition, the following strategies can be considered: raising the review level of content sent by new users, high-risk IP addresses, virtual number segments, etc., or reviewing it before sending it, so that it is visible only to themselves; lowering the review level for big V users or high-quality users, or sending it first and then reviewing it, so that it is visible to everyone. Internet supervision is becoming increasingly strict, and many apps require mobile phone numbers and real-name registration, which increases the cost of breaking the law for users.

This concludes this article about what to do if your Kuaishou video promotion fails the review. For more information about the Kuaishou video promotion review rules, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!