Analysis of the fission gameplay of Weibo traffic diversion!

I have been in the Internet circle for 6 years and have been exposed to traffic-generating methods of various platforms. I have also done traffic generation on Weibo . Although there are many paid promotion platforms on the Internet, such as SEM, information flow and other channels, I have always focused on free and accurate traffic generation methods. The traffic generation methods I have used over the years have all been promoted through free channels, such as Weibo traffic generation, which is also a free traffic generation method.

Of course, everyone has different ideas. Some people like to take shortcuts and would rather spend money on advertising, or find someone to write soft articles and post them on media networks to dominate the Baidu screen. No matter what method is used, our ultimate goal is to attract accurate fans.

Weibo is a major social networking platform under Sina. According to official statistics in February this year, it has 220 million fans. Its traffic is comparable to that of Toutiao. There are mainly several types of bloggers on Weibo: celebrity bloggers, government bloggers, social organization bloggers, grassroots entrepreneurial bloggers and internet celebrity bloggers.

Because Weibo has a large fan base, it is also a channel worth planning traffic. Today I will share with you some methods for attracting Weibo red envelope fans.

What is red envelope powder? Some people can't understand it. Simply put, it is to attract some part-time people or people who have nothing to do at work, and attract these fans to come and receive red envelopes. Of course, if you want to receive the red envelopes, you need to do some simple tasks.

This gameplay idea is like we recommend to them a platform where they can make money by completing tasks. If they want to make money, they must first follow the rules of the game published by the platform, and they will naturally receive commissions when the tasks are completed.

About the operation of attracting Weibo red envelope fans:

First, buy an old Weibo account

First of all, when we do Weibo traffic generation, we cannot use a new account to post on Weibo, as this will not have any effect. You need to maintain an old account for more than one year or a V-certified account to operate it. If you don’t have one, you need to spend money to buy a real-time Weibo account.

It was originally available on Taobao, but is no longer available now. If you want to buy this kind of real-time account, you can search through QQ groups: Weibo real-time account. Relevant groups of this type all sell old Weibo accounts, and the market price is around 100-150 yuan per account.

Summary: If you use a new Weibo account, the exposure of the Weibo posts you send out will be very low, and in many cases they will be restricted, so you must use an old account to drive traffic to Weibo!

Second, prepare advertising copy

When it comes to advertising copywriting, it is a unique skill that promoters must master.

If it is released directly in the form of hard advertising, it will be irrelevant because many people don’t want to see advertisements and are disgusted by seeing direct advertisements. So for this reason, we should think from the user’s perspective about what kind of copy can touch the inner needs of fans, so that they will actively add us on WeChat after seeing the advertising copy we released.

Speaking of this, let me show you a picture first. This picture is an advertising copy we used when we were doing Weibo traffic testing before.

Summary of the core words of the copywriting:

The main way to attract fans is to offer free red envelopes, and it is also necessary to clearly state how big the red envelope can be. Here we write that free red envelopes between 5 and 100 yuan can be obtained, which is enough to attract some friends who want to do part-time jobs.

Dig deep into fans’ needs through copywriting:

The main group of red envelope fans are mostly those who want to do part-time jobs or projects that make money out of nothing, and they are mainly fans who want to make money without any investment.

Giving red envelopes for free is very attractive to this type of fans, and telling them that they can get red envelopes by completing certain tasks. In this way, the fans who add us can be used by us, and we can use these seed fans to circle their friends and fans to achieve the effect of fan fission. This is also a gameplay strategy of social marketing.

Third, specific practical steps

The first step is to open Weibo and select a hot topic. During the posting process, as the author mentioned above, you must set your location information.

There is a super topic community in the popular area. Just click on the super topic community, and then follow some topics with relatively large traffic to post on Weibo, such as hot topics of various celebrities, most of which are dominated by female fans.

Here I take the star Cai Xukun as an example and directly post a Weibo here.

The second step is to input the red envelope fission advertising words mentioned above, and include a personal WeChat QR code picture. As long as the account is not blocked, more than 10 people will add it within 5-10 minutes after the release. If it is blocked, you need to modify the copy immediately. Some sensitive words need to be written as homophones, such as: red envelope, WeChat, etc. After the modification, you can re-post it.

There is another core point. When we publish this Weibo, we must obtain the location. After many tests, we found that the exposure rate of Weibo sent after obtaining the location information is much higher than that without adding the location information.

After following the above steps, fans will add us. Remember to approve the fans who add us on WeChat immediately and don’t let them wait.

Once these fans are approved, they will naturally say they want to participate in this event because they all want to receive these red envelopes.

At this time we need to launch a paragraph of dialogue:

Recommend 30 beauty-loving female friends to me to receive free red envelopes. Sub-accounts are not counted, and male ones are not counted. Ask your friends to add me and note your name, and I will count the number of people for you.

Next, we will enter a process of automatic fan fission. The idea is to guide as many fans as we have to circle their friends to follow us, or to promote it indefinitely with the model of free red envelopes. Then, there will be a steady stream of fans adding us.

Let me clarify one thing here. After the fans added in the early stage have completed their tasks, do they really give so many red envelopes? In fact, there are some methods and routines involved.

I summarize 2 ways to send red envelopes

1. Use some red envelope apps and recommend them to receive red envelopes in the app. As for how to receive them, just follow the task requirements of the APP platform.

This method is very simple. Just search "receive red envelope" on your mobile phone and relevant APPs will appear. I believe everyone knows how to do it now.

2. Add people to a group, and then send out a 100 yuan red envelope in the group. No matter how many people you invite, set a 100 yuan red envelope and let them grab it. As for how much they can grab, it depends on their luck. In this way, we will fulfill our promise, and fans will not feel that we are deceiving them, so they will naturally stay in our circle of friends.

Fourth, operational summary suggestions

This traffic-generating method can be used for a long time, but if you want to operate in batches, you have to buy a lot of real-time accounts. In addition, it is recommended that Weibo posts be sent around 8 pm or after 12 noon. Choose these two times to post frequently, and do not post frequently to avoid account traffic restrictions.

Control the publishing frequency to one post every 20 minutes. If conditions permit, you can also use a WeChat counter, which is a tool commonly used by some fan-generating personnel to check how many fans a certain fan has attracted for you. This technology can be scaled up and even used for batch operations.

Author: Fengzi Notes

Source: Fengzi Notes