What to do if the retention rate of the live broadcast room is low? How to improve the retention rate of live broadcast room

I believe that many new anchors have faced such a problem: in the early stage, the popularity of the live broadcast room is low, and if the popularity is low, there will be no push flow, and if there is no push flow, there will be no popularity, and then they will fall into such a vicious circle, and not many people are willing to stay and be active in the entire live broadcast room.

The key factors that affect popularity are as follows:

1. The live broadcast room interaction rate, that is, the number of likes, comments and reposts from the audience in the live broadcast room;

2. Watching time, that is, how long users can watch after entering the live broadcast room.

When a new account starts broadcasting on a mobile phone, the platform will give 20 fans to help it through the initial development period, so we can use the fans given by the platform to attract new users.

After attracting users, what we need to do is to retain them and improve retention and conversion rates. The core of this issue is to understand the core needs of users and recommend corresponding products based on their needs.

Then we can make some comments on the cover, which can be roughly divided into the following three points:

Matching scenes and content

For example, the background behind a shoe store is rows of shoe cabinets. When selling gourmet food, choose gourmet ingredients with bright colors and use scenes to reflect the expression that helps you express your theme.

The cover of the live broadcast room should be clearly divided into primary and secondary

The person occupies the center, and the products for sale are placed on the side. Try not to have more than one subject appear at a time.

Bright and striking colors

Bright colors are more likely to attract the audience's attention. The colors can match the entire environment, highlight the theme and unify the tone to form your own style.

The choice of live broadcast time is also very important. We can cover the time periods when users are most active on Douyin, as shown in the following figure:

Effective ways to retain users through live streaming include sending lucky bags to encourage them to follow you or sending passwords, joining fan groups to receive lucky bags, and other welfare activities such as raffles, sending coupons, and flash sales.

Tell your own story and share it with the audience

In the process of sharing, finding common topics and conducting in-depth discussions is also one of the ways to retain people through live streaming.

For example, when I left my hometown and came to another place to work hard, I encountered many warm, sad and unique experiences.

But it is worth noting that storytelling must pay attention to details, be able to demonstrate value, and be true and emotional. Only such stories can make fans want to stay and explore.

Sharing valuable information in the live broadcast room is also a good choice

For example, in the beauty live broadcast room, when the anchor recommends beauty products, he or she will share some skin care tips. Even if users do not buy, they will stay to watch and learn. Therefore, you need to learn more professional knowledge before you can talk about it fluently.

Creating the atmosphere in the live broadcast room

In addition to basic product introduction and promotion, you can also organize some interactive environments in the live broadcast room from time to time, such as singing and playing games with fans, so that fans feel involved, enthusiastic about the live broadcast room, and willing to stay and watch.

Back to the live broadcast room itself, the more red hearts there are in the live broadcast room, the higher the popularity; the longer the audience stays in the live broadcast room, the higher the popularity;

The more audience speakers and speeches there are, the higher the popularity; the more gifts there are, the higher the popularity;

The higher the popularity of the live broadcast room and the higher the recommendation volume, the greater the chance of being recommended to the live broadcast square and gaining more traffic.

So based on this, we can ask fans at the beginning of the live broadcast if they can hear us. If they can, deduct 1 or 666. While checking the sound, we can also increase the number of speeches in the live broadcast room and clarify the positioning of the live broadcast room. If it is for selling goods, we must clarify the products sold in the live broadcast room and what the main feature is.

Understand the price preferences of fans and control the distribution of profit models, traffic models, event models, and image models.

Analyze the types of comments sent by fans, understand their preferences, and answer their questions.

Summarize

Through the above techniques to increase the popularity of the live broadcast room, and Dongguan Feng Chao's insights on Douyin, we summarize a few routines for live broadcast sales:

① Maintain a high frequency of broadcasts and long live broadcasts, which will increase the official traffic boosting opportunities and cover the peak period of users watching live broadcasts from 21:00 to 0:00;

② The anchor needs to give timely feedback to questions raised by the audience, constantly interact with fans, and strengthen the stickiness between them;

③ The background of the live broadcast room is appropriate, and preheating and lead-in videos are prepared to attract users to enter the live broadcast room and ensure user interaction in the live broadcast room;

④ Analyze the user portraits of fans, understand their preferences so as to prescribe the right medicine, shape differentiated IPs, and form their own characteristics; with a personalized IP, it is easier to attract accurate fans and enhance fan stickiness.

This concludes this article on what to do if the retention rate of the live broadcast room is low and how to improve the retention rate of the live broadcast room. For more relevant content on the retention rate of the live broadcast room, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!