Xiaohongshu advertising account opening process, Xiaohongshu advertising charges

Xiaohongshu has become another marketing platform for brands besides traditional promotion channels. Now, in addition to brand promotion through kols, we can also choose to open an account on Xiaohongshu and directly place information flow ads. So what is the process of opening an account for advertising on Xiaohongshu ?

1. What are the advantages of placing information flow ads on Xiaohongshu?

Since we are talking about opening an account for advertising on Xiaohongshu , we must first understand why we should choose Xiaohongshu as a platform to place advertisements in information? Here we summarize the following advantages of advertising on Xiaohongshu.

1. Xiaohongshu App has more than 300 million registered users, making it the largest lifestyle sharing community in China. Among them, female users account for more than 80%, and users in first- and second-tier cities account for more than 60%. All these data are useful resources for us when placing information flow ads, which is one of the reasons why we choose Xiaohongshu to place information flow ads.

2. The content + social platform of Xiaohongshu App can not only attract more users , but it is also one of its competitive points and a way to ensure user quality. The user's real brand experience has a long-tail impact on consumer decisions, making more brands and advertisers attach great importance to the Xiaohongshu platform.

3. A large number of young users are accustomed to searching and sharing notes through Xiaohongshu . When they see an advertisement, they are very willing to try it, and after using it, they are also very willing to share their experience, which can bring more attention and sales conversion to the brand and advertisement.

4. The content produced by Xiaohongshu can be included in Baidu, which also means that Xiaohongshu can more easily attract more fresh traffic. For advertisers, this means that many users who do not belong to Xiaohongshu may also be able to see the advertisement at an appropriate time.

5. When advertisers place information flow ads on Xiaohongshu, they can better find the target user group through targeted settings such as gender, age, region, mobile phone devices, etc. , and display the ads directly in front of them, so as to obtain better and higher-quality advertising results.

6. Xiaohongshu App has opened up a new information flow advertising business ecosystem , amplifying brand communication content through the release of native notes by brand accounts, the release of native notes by brand partners, and the placement of in-site promotion pages.

2. What are the restrictions on opening an account for advertising on Xiaohongshu?

When advertisers are considering whether to open an account on Xiaohongshu to place information flow ads, they certainly hope to know very clearly what qualifications are required to place ads on Xiaohongshu. In fact, we can see these contents in the documents officially released by Xiaohongshu. Here we have also summarized some key points for your reference.

1. Products with health effects in the digital home appliance industry need to provide health care product qualifications. If they involve therapeutic effects, they are medical devices.

Supplies are prohibited from being put into use in industries and products. Products without functional descriptions also need to provide 3C or quality inspection reports.

2. Network software

If the promoted product and account name are inconsistent in the advertisement, you will need to provide additional PC software screenshots or APP application store screenshots of the product. Dating apps and mobile assistants that contain harmful content are prohibited products.

3. Cross-border e-commerce product advertisements must provide a certificate of origin of the advertised product, a product quality inspection certificate issued by the origin of the advertised product, a Chinese label of the advertised product (including the brand, name, specifications, main ingredients, origin, applicable population, storage method), and a notice stating "This product is only sold through cross-border e-commerce"

Purchase/Sell" etc.

4. Advertisements for books and magazines are prohibited from involving books, audio and video materials related to gender, health, medical care, finance, etc.

5. When placing advertisements in the gaming industry , it is necessary to provide specific game version number qualifications, and gambling, pornographic, and other games are prohibited from being placed.

6. Product advertisements in the financial industry are prohibited from including POS sales, credit card cash withdrawals, virtual currency transactions, precious metals, crude oil and derivatives, campus loans, individual stock recommendations, crowdfunding, etc.

7. Auto industry advertisements are prohibited from selling mortgaged vehicles, electronic dogs, anti-weight surveying devices, invisible sprays, radar jammers, etc.

3. What is the process for opening an account to place advertisements on Xiaohongshu?

Xiaohongshu has strict restrictions on products such as communities, social networking, finance, and platform e-commerce. At this stage, it may be more suitable for industries such as wedding photography, home furnishing, and education . And when advertising, it supports gender, age, region, mobile device

And other targeted delivery.

However, we are not saying that you can place ads on Xiaohongshu at will after meeting the above requirements, because we have forgotten an important thing, which is account opening. The process of opening an account for Xiaohongshu advertising is as follows:

1. Consultation and negotiation: We can contact the official customer service or the customer service of the third-party agent platform (it will be more convenient to choose an agent to open an account). After careful discussion, we can confirm the cooperation matters. The most important thing in this step is to carefully explain your specific needs to the customer service;

2. Submit for review: Provide materials for account opening review, including business license, products, landing pages, relevant certificates and other materials. If it is other industries, additional materials are required (see the previous point for details). Only after manual review can the account for Xiaohongshu backend advertising be opened;

3. Sign the contract and recharge: After the negotiation and qualification review, you can sign the promotion contract; the advertiser needs to pay the payment (pre-deposited advertising fees and service fees) to the payment company specified in the contract, and the advertisement can be placed after the recharge is completed;

4. Advertising online: After the recharge is successful, the customer service and operation team will contact you as soon as possible to understand your promotion needs and expectations in detail, and formulate an advertising plan, website landing page design, and advertising plan creative settings based on your needs.

4. How much does it cost to open an account for advertising on Xiaohongshu?

We do not need to pay any additional account opening fees to open a Xiaohongshu advertising account. The main expenses are of course the advertising pre-deposit fees + service fees, which are generally around 6,000 yuan. The advertising pre-deposit fees are the advertising charges that we will place later, which are directly deducted from the account.

The billing method for information flow advertising on Xiaohongshu mainly adopts the CPC bidding model, which means that fees are charged based on the number of clicks each time. As long as the user clicks on the advertisement placed by the advertiser, the fee will be automatically deducted from the background account. This billing model is also the platform chosen by many platforms and many advertisers.

To place advertisements on Xiaohongshu, please contact Qinggua Media official