Detailed explanation of how to increase traffic and followers on Xiaohongshu

How does Xiaohongshu increase followers and make money? This article tells you how to play Xiaohongshu! (with case studies)

Because Xiaohongshu's traffic quality is very high and the transaction rate is high, there are a large number of advertisers on its platform, which makes it extremely easy to monetize. It is also known as the biggest outlet at present.

Xiaohongshu is a little different from other e-commerce platforms. It started as a community, where users share their experiences in the community, whether good or bad, with other consumers.

However, nowadays, Xiaohongshu has a growing user base, and many celebrities have joined Xiaohongshu, realizing the monetization of social traffic through various models such as celebrity effect and content display.

Xiaohongshu’s ability to bring goods is indeed good. Xiaohongshu is more suitable for attracting traffic for physical products, and it feels more inclined to the Amway type. For example, if you recommend what skin care products you used today, what clothes you bought, and what food you ate, and if you find them useful and delicious, it is more convincing to recommend them to everyone.

Fans of the Xiaohongshu platform currently have the strongest purchasing attributes, which means that their product conversion rate is the highest. Therefore, Xiaohongshu has become the first choice for many people to attract traffic. After all, many people rely on Xiaohongshu's popular notes to attract traffic.

For example, you wrote an article about weight loss, in which you talked about how you lost weight, which method you used or which product you used. When others see your results, they will ask you for advice in the comments section or ask you which product you used. Then you can send a private message or leave your contact information in the comments, and this can be monetized.

If you want to make money on Xiaohongshu, it is actually very simple. The most important thing is to increase your followers. With followers, promotion will come naturally. If you make money by taking on advertising cooperation, then naturally the more fans you have and the more vertical the content, the better, at least 5,000 fans.

Xiaohongshu's method of making money, attracting traffic and increasing fans, now explained in detail for you!

The first step is to set the framework

Find your positioning and write about what you are best at. Xiaohongshu has many young ladies and gentlemen sharing their experiences on makeup, outfits, and food. It can be sharing daily life, travel, skin care tips, sports and fitness, etc., areas that you are good at. You need to know what you want to do and what content you want to write. Once you have determined your positioning, you can start accumulating materials.

Step 2: Xiaohongshu copywriting

Xiaohongshu copywriting is divided into three aspects:

Title, content, and pictures, if these three are done well, the notes can be recommended!

1. Title

Writing titles is a skill that everyone must learn, whether you are working on Xiaohongshu or any other self-media platform. A good title can attract the user's attention, and a well-written title can increase the click-through rate and conversion rate.

Xiaohongshu's current users are mainly young women with certain purchasing power. Try to use exclamation marks and emoticons frequently, and use more Arabic numerals in the title to help attract attention.

If the title is not attractive enough, no one will read it. When we write titles, we can add some keywords and hot search terms. Allow users to search for your articles when they search for articles, which can also increase exposure.

2. Content

If you want to make good use of Xiaohongshu to attract traffic and make money, you need to create original content, publish more high-quality original content, and know how to use search engine thinking to layout keywords to obtain accurate traffic! The content should be original and have a certain degree of authenticity. You cannot copy and paste from other users' notes on Xiaohongshu. The system will detect the originality of your notes. If there is too much moved content, your notes will be automatically blocked, resulting in no views. If you really can't write it yourself, you can choose to search for information on various self-media platforms, such as Weibo, Taobao, etc., and look for the products you sell. Generally, there will be suitable copywriting.

3. First image

The first picture must be good-looking. It is the first step to attract users. Whether the quality of the picture you choose is up to standard is also the key to determining whether users open your article. Especially the first photo for the cover needs to be selected patiently, and the picture should be clear and without watermarks. Xiaohongshu is a community where pictures are more important than text, so it is necessary to learn how to photoshop.

Step 3: Keywords

The title of the article must contain keywords, and the theme of the entire article must be written around a keyword.

Step 4: Visit the hot spots

Hot tags are the activities that Xiaohongshu has recently promoted. The official will give the corresponding tags higher exposure than ordinary tags. So if you have suitable content, you might as well try to participate in some popular tags to increase the exposure of your content.

Step 5: Ideas for attracting traffic

Post notes normally and output value normally to attract others to send you private messages or comments. If it is a comment, you can say "private message me". If it is a private message, that's even better, but you can't directly reply with "add me on WeChat". The word "WeChat" must never appear on Xiaohongshu.

Now is the era of traffic. Without traffic, there will be no sales and no profits. When you build a system of your own and have your own traffic pool, it is equivalent to having a group of loyal fans. Conversion and transaction is just a by-product, and you can master the traffic-generating methods that suit you, so as to effectively attract accurate fans.

There are many ways to make money and attract traffic to Xiaohongshu. If you find the right one and stick to it, you will have taken a big step towards success. Come on!

Author: Jun Ge

Source: Lu Songsong's blog