Advertising overview in May, inventory of top advertisers for App and brand promotion

This article shares with you an overview of the top advertisers for APP promotion and brand promotion in May.

According to the mobile advertising intelligence tracked in May 2020 (May 1st - May 31st), based on the delivery of different apps and sorted by the number of advertisements delivered by a single app, the following key category app promotion rankings are sorted out as follows (sorted by the number of advertisements).

During May, industries such as culture and entertainment, education and training, and gaming invested heavily in advertising, and entertainment and reading apps spent a large amount of money on advertising.

When it comes to individual industries, which leading advertisers have been aggressively competing for volume since May?

In order to better analyze the top advertisers, based on the two landing page promotion purposes of App download (with the purpose of guiding App downloads) and brand promotion (with filling out forms as the main promotion purpose), the top advertisers are counted in the form of App promotion rankings and brand promotion rankings respectively.

1. Traffic platform promotion ranking

According to the traffic platform promotion ranking, we can see the number of advertisements placed on each major traffic platform. In May, Tencent Advertising, Bytedance, and Baidu Information Flow were the three major platforms with the largest number of advertisements placed.

2. App promotion ranking

Through the App Promotion Ranking function, you can further filter the application (non-application) promotion rankings of 15 major App categories, and support viewing the promotion details of a single application. The following only presents an inventory of the top advertisers in the five major subcategories of social, shopping, news, finance, and reading .

Social Application Ranking:

Shopping apps list:

News Apps Ranking:

Financial Application List:

Reading Apps List:

3. Brand promotion ranking

The brand promotion ranking function is now online, which can further screen the rankings of brand advertisers in various industries and related delivery strategies.

The following only presents the top advertisers in the three popular industries of education, automobiles, and finance since May.

Education and training brand promotion list in May:

Car brand promotion list in May:

Financial brand promotion list in May:

The above is an overview of the top advertisers for APP promotion and brand promotion in May.

Author: App Growing

Source: App Growing