Momo advertising billing model, user attributes and delivery process!

Momo Advertising ’s advertising resources mainly include splash screen ads and information flow ads.

1. Momo splash screen ads

Momo's splash screen ads are the ads that appear after we open Momo for the first time every day. Generally, the most common Momo splash screen ads are mostly launched by the real estate and automobile industries. New users rarely see splash screen ads and need to use Momo for a while before they can see Momo ads.

2. Momo information flow advertising

Momo's information flow advertising is the information flow advertising in nearby people and nearby dynamics. Common Momo information flow advertising cases are mostly in the financial industry and catering investment and franchising industry, so advertisers engaged in finance and catering investment and franchising can consider Momo information flow advertising. Momo information flow advertising supports advertisers to convert online orders, and also supports advertisers to promote H5 pages and landing pages.

There are two billing models for Momo advertising:

1. CPC

CPC is charged based on clicks. When CPC is used, there is no charge for ad display. The corresponding advertising fee will only be charged after the user clicks on the promotional link.

2. CPM

CPM is charged based on thousand impressions. The impression here can be understood as one exposure when we see the ad. When CPM billing is selected, there will be no charge no matter how many times the ad link is clicked by users.

Regardless of CPC or CPM billing, advertising fees are deducted directly from the account in real time, and all advertising data can be viewed directly from the advertising account background.

Momo User Attributes

I have mentioned many times in previous articles that Momo ads are divided into nearby people/nearby dynamics/friend dynamics/following/videos, etc., and the traffic fill rate of Momo ads is 100%, which has been fully recognized by advertisers.

Momo ads can be delivered with precision. The editor has previously published an article titled "How do Momo ads achieve precise delivery?" ”, interested advertisers can also read it carefully. In this article, the editor will explain in detail what user attributes the Momo platform targets.

Momo's user base is generally young, with the majority being male. They love to express themselves and love beauty (love of beauty is not necessarily a woman's nature), and Momo's users also have a high desire to express themselves and are active. In addition, new things continue to appear on Momo, which just increases users' stickiness to the platform.

1. Crowd attributes + age distribution

Momo's target users are 65% male and 35% female.

The percentage of users in each age group is as follows:

1. Users aged 0-18 years old account for 8% of the total users;

2. Users aged 19-22 account for 24% of the total users;

3. Users aged 23-26 account for 31% of all users;

4. Users aged 27-32 account for 22% of all users;

5. Users aged 32 and above account for 15% of the total users;

From the above data we can also see that Momo’s target audience is relatively young, and 80% of its users are young people.

2. Location

From the above figure we can see that Momo's users mainly come from second- and third-tier cities, and the more active users mainly come from strong second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Suzhou.

3. Consumption capacity

Momo's target audience is highly loyal to the platform, so these Momo users have huge consumption potential.

52% of Momo users will participate in O2O activities, which is enough to prove that these users are willing to accept new things. According to official data, the average payment per quarter for Momo's live streaming paying users is about 500 yuan, so the consumption potential of Momo's target audience is still very strong, and it is yet to be further explored by advertisers~

Momo Advertising’s current advertising resources

1. People nearby

The first advertisement of nearby people is in the "fourth place" of nearby people.

2. Nearby News

The first advertisement content in the nearby news is in the "third place" of the nearby news.

3. Follow the page

The official website’s advertising content will also be displayed on the follow page, mainly in the “fifth position” of the follow page.

Except for the first advertisement, the rest of the advertisements are displayed randomly. All the advertisements on Momo are information flow ads!

What is the process of Momo advertising ?

1. Communicate with Qinggua Media Momo Advertising Business colleagues to determine the launch time and cooperation amount;

2. Open a Momo advertising account and recharge the advertising fee in the account;

3. Build an advertising plan, launch advertising ideas, and start advertising;

4. Summarize advertising data reports and optimize different advertising creatives!

The process of Momo advertising has been introduced here. Momo advertising will have a good market in the future, and more and more advertisers will start to join.

For Momo advertising , please contact Qinggua Media